With the continuous development of the transportation industry, road transport automobile maintenance industry presents a colorful development situation, due to the continuous renewal of transport vehicles, maintenance technology and quality are also constantly updated to improve; also due to the socialization of automobile use, all walks of life are in a large number of automobile usage, automobile purchasing is a one-time investment, automobile maintenance is throughout the whole life cycle of the use of the car. Maintenance costs in the composition of automobile consumption accounts for a high proportion.
At present, the national motor vehicle repair industry for 460,000 households, automobile repair industry in the direction of socialization, automobile repair industry from the product-based industry into a service-oriented industry, become a socialized, professional, technology-intensive and relatively independent industry, and the momentum of development is rapid,, as a long-term engaged in the road transport services of the automobile repair unit in the face of this Rapidly changing new situation how to play to the strengths, find a good position, seize the market, is indeed worth exploring and thinking about the issue.
(A), 4S stores blossomed, the development momentum
With the continuous growth of China's car ownership, cars quickly into the family, China has begun to enter the automobile society. According to statistics, at present, the national civilian car ownership reached 154 million, of which the family minibus has exceeded 100 million, the national average of 25 cars per 100 families, coupled with the government's promotion of the set of vehicle sales, parts supply, maintenance services and information feedback on four services in one of the automotive services came into being, and became the mainstream of the automotive sales and maintenance market. This model originated in Europe, due to the dramatic increase in China's car ownership in recent years, 4S stores in China has been a hundred flowers. It mainly provides services for a series of models of a particular brand, and producers will have regular training. At present, there are 23,500 4S stores in the country***, accounting for 5% of the total number of repair businesses in the country. 4S stores are mostly dominated by small cars, and there are quite a number of 4S stores stationed in large and medium-sized cities. Some road transportation enterprises repair shop also built 4S store, many customers will choose to see the 4S store, car purchase, warranty period will generally go to the 4S store for after-sales service. Because the 4S store has obtained the authorization of the automobile manufacturer, in the repair parts and maintenance technology has "unique" development advantages, but because of the relatively high cost of the 4S store, many customers in the vehicle after the warranty will choose to repair shop for vehicle maintenance.
(II), special maintenance, brand service
Special repair station this model prevailed in the late 20th century, mostly concentrated in the repair shop, there are a certain number of existing road transport enterprises, most of the repair shops retained a variety of large buses special repair station, this service station must be authorized by the manufacturer, is responsible for only a particular brand of car to provide services, and its special maintenance equipment mostly by the brand car manufacturer's family. Most of the equipment is provided by the manufacturer of the brand of automobile. Parts are also provided by the original manufacturer, this model will exist in the maintenance market for a certain period of time, and play an important role in the professional transportation enterprises.
(C), the repair shop integrated services independently
Integrated repair shop in automotive repair occupies an important position, with some characteristic advantages, this model has the advantages of flexibility, easy to manage, etc., is due to the repair technology, customer service or price differences, even in the face of all over the 4S store, or can have their own place. As it is generally not for a specific brand, the technical requirements of maintenance personnel is relatively high, but if you lose their unique competitive advantages, this business model will be in the future competition in an unfavorable position. At present the road transportation industry this business model still exists in large numbers.
(D), maintenance practitioners of uneven quality, the phenomenon of serious wastage
The automobile maintenance enterprises, talent is the most important factor. At present, China's automobile repair shop with a high proportion of low-education workers, know the principles of modern automobiles, will use instruments, equipment, diagnosis and troubleshooting of automobile faults in less than 35% of the skilled workers. And in Japan and the United States of America's automobile maintenance enterprises, fault diagnosis, technical workers qualified rate of more than 70%,
At present,, the road transport industry, automobile maintenance unit of the phenomenon of talent shortages, especially the repair of large buses appeared in shortage of personnel, this type of work has been marginalized, a little bit of technology, most of the young people Dongdan 4s store or other industry flows. Low wages, management is not standardized, the quality of personnel, rigid mechanism, is the main reason for this phenomenon, and this phenomenon has become the main "bottleneck" of the continuous development of automobile maintenance industry.
Four, management technology lags, information network is not sound
Currently, China's automotive repair industry, one or two types of automotive repair enterprises in the minority, and to small businesses, street stalls throughout the streets and alleys of the majority. With the ability to overhaul the automobile, can undertake various auto repair business less than 15%. China currently has 250,000 maintenance enterprises, 1.9 million employees, annual output value of 2.9 million yuan, the average annual benefit of 120,000 yuan. While the United States average annual benefit of 960,000 U.S. dollars. Many of our small enterprises have backward maintenance equipment, maintenance quality is not passable, it is difficult to meet the needs of customers. Maintenance management is mainly focused on maintenance interval control and maintenance results assessment, ignoring many other aspects of the assessment.
In the rapid development of modern technology and information today, the application of the Internet in the maintenance industry has been late, the maintenance of standard specifications for the inspection of the lack of uniformity, materials and accessories information is not networked, the maintenance of technical information is not open to the public, the repair of accidents and vehicles do not cooperate with the repair of the maintenance industry, are serious constraints on the rapid and healthy development of the pace of the maintenance industry.