I've been involved in a lot of interviews, and I've gotten comfortable with the interview questions I've been asked. Here as comprehensive as possible to organize and share a PM interview questions sub-part, I hope to be helpful to the upcoming or are preparing for PM interviews (more suitable for -1 to 1 year old PM).
1 , how to understand the position of product manager? What kind of product manager do you think is a good product manager?
From a holistic point of view, the product manager is responsible for the user needs or business needs into product requirements for the product specific design, implementation and results responsible. There are three main responsibilities: product planning, product design, and product execution.
I think the following two abilities of a good product manager are stronger than others: (1) Abstraction ability: the ability to abstract complex scenarios and needs into products; (2) trade-offs: make the right choice at the right time.
2 、 What do you think is the most important/core ability of product managers? Name three points.
Logical thinking ability (to develop programs), coordination and communication skills (to develop management plans), execution (output results)
3 , analyze how to version control?
Version control process goals:
1, to ensure that the various environments (development, testing, trunk) independent, to avoid mutual influence.
2, to reduce the probability of conflict in the final release of the merged trunk.
3. Reduce the difficulty of conflict handling.
Principles:
Multiple versions (development version, test version, release version); multiple merges.
4, how to product architecture?
Strategy layer (positioning and target users), scope layer (list of features and prioritization), structure layer (functional relationships, information architecture), framework layer (process and logic), performance layer (UI, interaction)
(a) Bone thinking about the structure of the product, derived from the understanding of the audience understanding, but also from the positioning, examples: WeChat, pea pods in the past and the present;
p> (b) muscle the most important several core functions are what, example: microblogging the most important several functions when what?
(c) Blood Other functions What are those other functions and how do they relate to the core functions? How to wear up, example: microblogging square, today's popular
(d) fur every detail ;
5, please briefly describe your understanding of product planning and product operation, what is the difference and connection.
Product planning/design and product operations are two important aspects of product work.
Difference: planning - more emphasis on the product from 0 to 1; operations: more emphasis on the product from 1 to 100
Contact: product operations is actually the verification and testing of product design, standing in the first front of the product (the user), to understand and grasp the user's needs, and then transformed into the optimization of the product needs.
6 , the view of the Internet industry, the Internet industry's next burst will be what?
Far: Internet of Things / intelligent devices, virtual reality (VR)
Near: short video information reading, Internet health / education
7, with the rapid development of the Internet industry, many industries are lamenting: "big data era" is coming. Please talk about your understanding of what big data?
Several features:
(1) the core principle: from the "process" core to the "data" core;
(2) the principle of value: from the function is the value of the change to the data is the value of the;
(3) the principle of prediction: from the function is the value of the change to the data is the value;
() (3) the principle of prediction: from not being able to predict to be able to predict;
(4) the principle of information: from people looking for information, to information looking for people
8, how to understand the "Internet thinking"?
"Focus, word of mouth, extreme, fast", of which "focus" and "fast" emphasize the way to build products under the Internet thinking. "Word of mouth" and "extreme" emphasize the importance of the user experience of Internet products.
9, usually how to get industry information? What books do you read? What have you gained?
36Kr, Hufeng.com and other media sites; Zhihu, pmcaff and other communities;
"Cognitive Surplus"
The core idea of Clay Schecky's "Cognitive Surplus" is that, in addition to being used only for the consumption of content, people's free time should be used for more content sharing and creation. The value of sharing and creating is much greater than consuming.
Almost all of the Internet UGC products and services are using the human "cognitive surplus" resources;
The analysis and exploration of human psychology and its behavior opens up a dimension of thinking.
10, the last month you pay attention to the IT industry trends? / Please list a few social hotspots in the last month, why they are on fire?
***Help bike: Mobay and ofo, mobile live broadcast: Yingke, Huajiao and other universal APP live broadcast
(1) PPAP - brainwashing arrangement + social platform + star effect
(2) blue thin mushrooms- -short video + social communication + unique and funny content + curiosity / herd mentality
11, what kind of product can be called a good product?
A good product, first of all, to solve the user's high-frequency strong needs/pain points; secondly, to a certain scale of sticky users; again, to have a good experience; and finally, a feasible potential profit model. (Practicality, ease of use, innovation, profitability)
12, please list the user research methods? How to conduct qualitative and quantitative research?
Qualitative: user interviews, focus groups, usability testing, user profiling;
Quantitative: questionnaires, data analysis, eye-tracking tests
13 、 Do you have a basic understanding of the interaction specifications of Android&iOS ?
Simple understanding:
interface specifications are different (size, style, etc.); navigation, tab bar, floating window, back button, physical keys, notification bar
But at present the two are more and more similar
14, what are the common business models of the Internet ? What are the corresponding representative products?
15, how to get the first users?
The first batch of users to get the way from the product characteristics, development strategy, resource allocation and other considerations, generally large companies due to the coverage of a wide range of users, resources and other reasons to use the capital-driven hot start (volume, advertising, etc.) way; and small companies due to the user positioning is more accurate, pay attention to the small and beautiful product experience, often through the way of the cold start (tweets, word of mouth, etc.).
16, how to find user demand? How to analyze the transformation of product demand? How to determine the priority of demand?
(1) user research, digging the essence;
(2) demand and product positioning and core functionality of the fit, the value brought to the gray scale test;
(3) cost-effective = value/cost; different stages of the demand priority scheduling is different
17 , life has what is the bad user experience, please try to optimize the analysis.
(1) ATM; - fingerprint identification, forget to take the card reminder, interface operation, cell phone one key alarm
(2) can not find the remote control; - Internet of Things, cell phone one control
(3) See a doctor - online appointment after the machine to pick up the number; waiting for the number of consultations, consultation reminders, drug list and consultation records
18 , you are not the target population how to do a good job of this APP?
The advantage of the target population is the product of a deep understanding of the user, but is not the only way to understand the user, this advantage I can Through more detailed interviews, and participatory observation.
Not the target user can stand in the product manager's point of view to observe, after all, what the user wants is not always what the product needs.
19 , how do you understand the user experience?
The design of the user experience should be user-centered, faithful to the true feelings of users, is to move the user product design.
The user experience has become a new product value, when technology is no longer the core competitiveness of the product, product competition is essentially the competition of user experience, the user is no longer focusing on the performance of the product, but the product brings a sense of pleasure and value.
20 , your project is always not on schedule, how will you solve?
(1) Quantify the goal. In project management, the numbers are effective in responding to the project progress and project results, you can avoid pulling the wool over the eyes and shirking responsibility.
(2) Regular follow-up. Each project in the pre-preparation, the official start, the project process, and the project results of these overall process need to be followed up. Real-time follow-up of the project process, not only to understand the project progress to which step, but also to facilitate the correction of errors at any time, you can avoid the project found in the end need to overturn the start again.
(3) Develop a sense of teamwork. The team in the project management, should focus on cultivating team awareness and collaboration spirit, at the same time, strengthen training, in the business level to improve, only the overall momentum and ability to have a significant improvement, in order to work together, improve efficiency, and make quality projects.
21 , you think the business-type product manager and user-oriented product manager of the similarities and differences?
The same:
Commercial product managers and user product managers are essentially the same, both need to have a good understanding of the needs and the ability to dig, as well as what we usually call product design capabilities, project promotion capabilities and so on.
Differences:
(1) There is a difference in the product model. Commercial products are characterized by a direct cut into the business itself, in the product when the business model has basically been determined, there is basically no possibility of fission; user products are characterized by cutting into the user's needs to meet the possibility of commercial real estate, in the product when the profitability of the model is not certain, and the possibility of fission is relatively large.
(2) due to the difference in product mode brings the difference in product design, commercial product managers in the design of commercial products with more consideration of the business model, customer needs to meet the path, sales experience and other factors more closely related to the company's revenue; user product managers in the design of user products will be more consideration of interaction, user experience differences
(3) product design The difference brought about by the corresponding so-called KPI difference, usually, commercial products to the customer's payment rate, renewal rate and other revenue directly related indicators for KPI, while the user product will usually user activity, user growth rate and other revenue-related indirect indicators as KPI
22, has written the PRD document? What does it include?
23, why do you think you need to write product requirements document?
(1) clearly and unambiguously communicate product requirements;
(2) to ensure smooth communication between departments and justified;
(3) to ensure that the work is passed on
24, how to plan an online / offline activities?
Online:
(1) the project stage - to clarify the purpose of the event, the target population; to determine the form of the event;
(2) the implementation stage - the event page design (to meet the purpose and attraction); the rules of the event Description (concise, easy to understand, logical and clear); statistical data needs, whether the need for customer service cooperation
Offline:
(1) The program should include time and space, work distribution, cost budget, material preparation, publicity notices, contingency measures and other comprehensive content.
(2) The implementation is more important than the program, and it is especially important to clarify the implementation of the work of each team member as well as the site response.
25, what are the most important indicators to focus on after the product is launched? Why?
(1) PV / UV / registration / login - response to the overall number of users;
(2) retention rate, bounce rate, daily / monthly live - response to user stickiness;
(3) content / business class Indicators - reflecting the quality of product content, commercial value
25, if the product is to be revamped, what way to rely on the judgment?
User research feedback, data analysis, team members (boss, operations, marketing, etc.) to mention the needs of the PM's own thinking about the product and refactoring.
26, you do competitive analysis is how to do?
(1) industry status and trends, market data;
(2) competitors' product positioning and development strategy;
(3) product features, target users;
(4) core features;
(5) interface interaction design;
(6) operation and promotion, business model
Unfinished business!