Starbucks coffee, vr theater belongs to which category of business model

The business models of these two are as follows: Starbucks Coffee's business model is mainly in the form of branded chain stores, providing high-quality coffee and elegant and comfortable environment to attract urban white-collar workers and consumers in pursuit of a refined life. The success of Starbucks is due to its accurate market positioning, excellent brand marketing, and seizing the opportunity of economic globalization.

The business model of VR theater is relatively complex, including four aspects: hardware sales, content sales, application services and advertising revenue. Hardware sales are mainly the sale of VR headsets and other equipment. Content sales are to provide VR content such as games, movies and virtual tours.

Application service is mainly to apply VR technology to education, medical treatment, tourism and other fields. Advertising revenue is earned by placing ads on the VR platform. This model enables VR theaters to earn revenue in multiple fields, increasing their commercial value.