1, online medical
Online medical can subvert the traditional medical operation mode, improve the convenience and efficiency of patients, in the emergence of a short period of time, will be led by the BAT, many of the capital of the pursuit. In the case of the government's active promotion of the "Internet +" wave, online health care as a product of the "Internet + medical", but also access to more preferential policies, the policy environment is good.
In the past two years, the government has issued a number of related policies to provide policy guidance for the development of online healthcare. Currently, the PC side of the online medical industry has a wider coverage, but the user stickiness of the mobile APP is higher, and the APP of the registration and consultation category shows a pattern of "one over many". From the perspective of the entire medical process, the user value-added income mainly comes from the online consultation and out-of-hospital rehabilitation to a link, and the fee service are "one-to-one doctor consulting services".
2, pharmaceutical e-commerce
China's pharmaceutical e-commerce is still in the growth period, with the government's regulatory policy for the sale of prescription drugs loosened, pharmaceutical e-commerce is expected to market size is expected to reach 300 billion yuan, in the broad market outlook and policy relaxation under the stimulus of a large number of capital influx of pharmaceutical e-commerce field, the heat of the investment is gradually warmed up.
Pharmaceutical demand
The large demand for medicine, the relaxation of the policy of online prescription drug sales, capital investment enthusiasm, the development of Internet technology is to drive the rapid development of the pharmaceutical e-commerce industry is the main driving force of the traditional pharmaceutical distribution chain pain points more than determines the potential for future development of the pharmaceutical e-commerce. b2b, b2c is the mainstream of the current business model, the pharmaceutical O2O is the direction of the development of the future, so for the strength of the enterprise, you can The company's business model is based on the idea that it is the best way to improve the competitiveness of the market through omni-channel operation.
3, gene sequencing
Gene sequencing downstream application market is extensive, the potential market space is huge, as a typical technology-intensive industry, gene sequencing industry average profitability is high, the core technology in the hands of the industry chain in the upper reaches of the enterprise, and therefore in the whole industry to occupy the main advantage. Domestic gene sequencing started late, with the rise of the concept of precision medicine, gene sequencing as its entrance favored by investors, the development of recent years to speed up, but is still in the early stages of development, business model is relatively single.
In many favorable factors *** with the drive, China's gene sequencing industry in recent years, the development of more rapid, as the world's largest population, gene sequencing in China's development has a huge imagination, non-invasive prenatal testing development prospects most attention. However, the entire industry has high technical barriers, domestic enterprises due to the lack of core technology, upstream equipment and consumables market is basically monopolized by foreign giants, domestic enterprises in the upper reaches of the development of more difficult, data analysis is the bottleneck in the development of the industry, but also in the future the main breakthroughs of domestic enterprises to seize the initiative.
4, pension industry
According to the National Office on Aging data, in 2020, the national population of 60-year-olds will reach 248 million, the aging level of 17%. From 2015 to 2020, with the economic development, the country's concept of old age change, the level of consumption of the elderly will also be improved, the GDP growth rate as the average annual consumption amount of the elderly growth rate, assuming that the next five years GDP compound growth rate of 6.5%, then by 2020, then the amount of annual consumption of each elderly person is about 13,700,000 yuan, the market size of the senior care industry amounted to 34,000,000 yuan. trillion yuan.
Private capital into the elderly cause can be innovative in the way, some conditions of the production of health care products of the pharmaceutical company can extend its industrial chain, investment in the construction of elderly institutions, to promote the sale of its health care products, to achieve a "win-win"; in addition, some of the workload is not saturated private hospitals can be rationalized use of idle resources for the The private hospitals that do not have enough workload can also reasonably utilize their idle resources to provide services for the elderly. Moreover, after the implementation of the industrialization of the private elderly institutions, can be chained in different cities, on the one hand, can cater to the consumer's pursuit of a fresh sense of tourism leisure needs, on the other hand, can fill the state-run elderly institutions in this regard, the blank.
5, health management
Food safety, the high incidence of chronic diseases, air pollution and other elements of concern, as well as the affluent people on the demand for a healthy life to improve the health management of the development of opportunities. The potential planning of China's health management market is about 60 billion yuan, and at this stage, only about 3 billion has been completed, more than 5 million market vacancies to be filled, the health management industry has a huge space for future development.
Health management is in the market cultivation stage, market awareness is low, some health management concepts can not be generally accepted by the public, the industry in general, the level of profitability is low, but the health checkups and other segments of the profitability of the situation is better. As people's understanding of health management continues to deepen, it will be a huge market.
6, commercial health insurance
Commercial health insurance is a sunrise industry, the level of medical information technology to improve, the market size of hundreds of billions of dollars, is expected in the next ten years is expected to reach 1.8 trillion yuan. Commercial medical insurance is supported by the government's policy, the Securities and Exchange Commission vigorously advocate the development of commercial health insurance, the future of major medical insurance will usher in explosive growth.
In the future, China's health insurance may move from universal basic health insurance to a model of "basic health insurance, supplemented by commercial health insurance", and commercial health insurance will see explosive growth. Since major medical insurance is characterized by the government as capital preservation and micro-benefit, the motivation for future health insurance companies to intervene is to take advantage of the huge customer resources and government support to develop the "health management industry chain", and to share the profit from the big cake of health management. The participation of insurance companies in the health insurance system will be increasingly high.
7, medical beauty
With the improvement of the income level of China's residents, the growing importance of beauty, medical beauty in recent years has shown a rapid development trend, basically to maintain a growth rate of more than 15%, the market outlook is good, in the big health industry is very prominent.
The current market concentration of medical beauty institutions is not yet high, there are few institutions with greater brand influence, investors can develop brand chain development, take the lead in the market brand reputation, professional development, such as South Korea's medical cosmetic industry division of labor is clear, the doctor is only the best research of one of their own projects, so it appears to be stronger, investors can learn from the South Korean medical cosmetology The company's business model is to introduce advanced equipment, improve medical technology, attract high-end medical beauty talents, and create a health-oriented medical beauty collection to become the customer's lifelong beauty steward.
8, health tourism
China has entered the aging society, China's existing elderly population has more than 200 million, and the annual rate of increase of nearly 8 million, by 2050, China's elderly population will reach one-third of the total population, and the elderly population is more inclined to the health of tourism. In addition, the current state encourages the diversified development of tourism, and permaculture tourism is an important segmentation of the tourism industry.
Investors should pay attention to the fact that permaculture tourism is different from general tourism, and must carry out permaculture activities and permaculture projects **** with the development, and is ecological means of permaculture development, such as in the sightseeing and amusement in the development of permaculture activities, projects and so on. The development mode of permaculture tourism needs to be innovated according to local conditions, strengthen regional cooperation in tourism, and implement the development of permaculture tourism clustering, so as to promote the optimization of regional tourism as a whole. In addition, the combination of the culture of permaculture and folklore characteristics of the tourism area in the permaculture project can improve the taste and grade, which is conducive to the introduction of a distinctive theme, a reasonable configuration of the project, the formation of a higher quality of cultural ornamental products, natural landscape products.
Content from "Decoding the Great Health Industry"
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