The vision of a business usually consists of four aspects:
1. To benefit the whole human society. For example, the vision of some enterprises expresses that the existence of the enterprise is to create some kind of value for the society;
2. To realize the prosperity of the enterprise. For example, the American Airlines proposed to be a "global leader", which is the pursuit of corporate prosperity;
3, employees can be dedicated to their work;
4, so that customer satisfaction. Customer satisfaction is the most basic vision, because the customer is the most important factor in the success of the enterprise, if the customer can not identify with the vision of the enterprise, then the vision will lose its meaning.
Example of vision
Qingdai Mission ：
Qingdai is committed to the field of sub-health and in the leading position, to solve the problem of sub-health, leading the health of the fashion as its own responsibility, based on the Chinese medicine of various ethnic groups, the use of interdisciplinary technology for the first time the customer to provide High-quality products, services and ideas.
The company adheres to the spirit of enterprise of "have Qingdai certainly have face", seeks development with scientific and technological innovation and creative thinking, helps employees to make progress every year and share wealth with investors, and struggles to create a healthy life for mankind.
The role of corporate vision
1, to enhance the existence of the value of the enterprise
The ultimate goal of corporate vision is to enhance the existence of the value of the enterprise to the limit. The value of existence of a company is its essential raison d'être and belief. It is not the same as profits on the financial statements or "Myopia" expectations.
The traditional view is that the value of existence of the enterprise is that it is a means and tool to achieve the happiness of human society, and is created in the process of promoting the happiness of society as a whole and finding new sources of wealth. As corporate values undergo changes in globalization and the information age, the conceptual scope of corporate vision has expanded.
2. Coordination of Stakeholders
For a particular organization, stakeholders are usually those individuals or groups that have an interest in the organization. According to Freeman, a stakeholder is "a group or individual who can influence or be influenced by the accomplishment of the organization's mission". If an organization neglects one or more of the groups or individuals that can influence the organization, it may lead to business failure.