City promotional film planning program (a)
The Yellow River, from the majestic Bayan Kara Mountains, through the high gorges, over the desert, in the Lao Niuwan folded head and south, and then in the Fenglingdu volatile east, will be a side of the fertile land in the arms of the opening of the 5,000 years of splendid Chinese civilization.
Liulin County, east of the Yellow River, west of the Luliang Mountains, is located in the center of this fertile land, the Mother River has given birth to sweet and fresh jujubes, Yin Yin yellow land contains billions of tons of high-quality black gold, developed transportation, bountiful, unique mountains and rivers, a long history, has a very good economy, cultural infrastructure resources, reform and opening up since the successive leaders of the county's efforts to develop, Liulin County Changing day by day, playing a broad and majestic reform marching song, towards prosperity, wealth and strength, civilization, the direction of the leap forward.
Today, the 21st century, is an era of economic globalization, information technology advances, in order to synchronize development with the world, we must broaden the dissemination of information, accelerate the speed of dissemination of information, "the amount of internal cohesion, the external tree image" can be in the tide of the market economy always forward!
In order to further enhance the overall image of Liulin, enhance the cohesion of the people, creativity, the implementation of the county party committee, the county government, "adhere to a policy, six innovations," the strategic thinking of the Liulin resources, policy advantages to convey the outside world, and vigorously introduce foreign investment and advanced technology, so that Liulin's economy, culture and various undertakings to a new level. New level. We carefully planned the "plateau small Jiangnan" and take off the image of Liulin County series of promotional videos, the film is temporarily divided into a historical overview of the chapter, the humanities comprehensive chapter, the star enterprises chapter, investment projects chapter of the four major sections to "spread the advantages of tapping the potential, highlighting the characteristics of the accurate grasp of the" for the purpose of a concise, comprehensive display of Liulin County's comprehensive advantages and bright! The program is a comprehensive display of Liulin County's comprehensive advantages and bright elegance! Elegant music, beautiful, beautiful, impactful images, to create a perfect visual image of Liulin! Create a better tomorrow in Liulin!
Series of promotional videos:
1, Liu Lin County image of the series of promotional videos of the historical overview - the main introduction of the history of Liulin, geography, demographic profile,
Keywords: natural treasures, outstanding people, a long history
2, Liulin County image of the series of promotional videos of the humanities comprehensive -Mainly introduces the reform and opening up of Liulin's political, economic, cultural, education, transportation, medical care, tourism and industrial and agricultural development,
Keywords: politics, people and harmony, and all industries are booming
3, Liulin County, image of a series of promotional videos of the star enterprises. -Focus on the county and district large-scale, good benefits of various types of enterprises to enhance corporate image, expand product awareness,
Keywords: economic pearl, industry leaders
4, Liu Lin County, Liu Lin County, image of a series of promotional videos of investment projects - focusing on investment, pending Project or are planning all kinds of cooperation projects and preferential policies and development prospects, key words: wutong attract phoenix, *** create a win-win situation
Propaganda mode:
Promotional film shooting is completed, will be produced as a beautiful VCD CD-ROM in the Shanxi TV station, Shanxi cultural industry network in the classification, delineation of the region, three-dimensional cross-over, the overall release. And will be the highlights of the recommended CCTV broadcast to the world to convey the message of Liulin, show Liulin's "window".
And the compilation and production of "Plateau Little Jiangnan" and the rise of the image of Liulin County brochure and hardcover VCD gift box, in order to gift, souvenir, increase the dissemination of efforts and expand the scope of dissemination, to achieve high-quality, high-speed, efficient publicity purposes.
Steps
A: Drawing up contracts and programs
B: Editorial: text, pictures, film and television materials and scripts
C: Writing "draft" planning and production programs and scripts
D: Review of the work and modify the content
E: Product and Packaging
Projects
A: [Plateau Little Jiangnan]
--- Soaring Liulin County Image Promotional Film VCD Gift Box
B: [Plateau Little Jiangnan]
--- Soaring Liulin County Image Promotional Film VCD Gift Box
B: [Plateau Little Jiangnan]
--- Soaring Liulin County Image Promotional Film Soaring Liulin County image brochure (with highly collectible ancient coins or stamps)
C: major media dissemination, coverage
Contract and amount
(see attached)
Cost items and cost standards
(see attached)
Copyright of the work
(negotiable)
Required information Required Information
I. Overview of Political Regions
Detailed information on the geography, population, ethnicity and history of Liulin, as well as film and video materials
II. Overview of the Development of Various Undertakings after the Reform and Opening Up of the State
Detailed information on the development of politics, economy, culture, transportation, education, health, communication, industry and agriculture, as well as film and video materials
III. Tourism development
Liulin County's attractions, folk art, human landscape, and the potential for tourism development.
Fourth, star enterprises
The county's large-scale, good benefits of various types of enterprises and leaders of the profile
Fifth, investment and cooperation projects
To be set up or planning for various types of cooperation projects in detail and film and television footage
Sixth, the current county party committee, the county people's Congress, the county government, the county CPPCC main leader of the activities and the research of the higher leadership, Detailed information and video footage of inspection work
1, county records, maps
2, historical information and video footage of major events
3, resource maps
4, the functions of the party and government agencies
5, tourism distribution map
6, the "Tenth Five-Year" plan
7, the "Tenth Five-Year" plan
8, the "Tenth Five-Year "
7, the government's work report
Personnel cooperation
In order to speed up the shooting and production of the promotional video progress, the promotional video of the departments involved should be a person to cooperate to ensure the smooth progress of the work of collection and editing.
Conclusion
At present, my company's filming and production work is actively and orderly, by the local government's warm welcome and strong support, we will be perfect service, first-class works, for the economic and cultural takeoff of Shanxi to push forward, for the image of the three Jin's to create a beautiful landscape.
City promotional film planning program (2)
I. Project background:
Second, the creative purpose:
1, show corporate image;
2, shaping the advantages of the product;
3, interpretation of the life of the advocate;
4, to meet the meeting broadcast, investment promotion, shopping mall media broadcast, cooperation and promotion. Publicity, shopping mall media broadcast, cooperation and promotion of corporate image public relations needs;
Third, the theme of positioning:
Qiaoli furniture leap dream
Explanation:
Dream, not only belongs to the young generation, but also belongs to all people who dare to create; Qiaoli furniture brilliant development of 21 years, with high quality, first-class environmental protection furniture, is committed to creating a professional Youth furniture brand; Qiaoli is not simply manufacturing furniture, but also for you (consumers) to create a life of dreams; leap dream, eternal pursuit, round a beautiful dream, is the direction of Qiaoli furniture efforts;
Fourth, the structure of the analysis:
The opening credits (Qiaoli Furniture - leap dream: play the feature film warm, dynamic, stylish `keynote)
Strength (overview of the background of corporate development, corporate strength, hardware, software show)
Honor (quality concept, qualification certification show)
Innovation (innovation concept, research and development, production, sales, service introduction)
Brand (advantageous branding, scenario interpretation)
Culture (excellent team, corporate culture and other show)
Live shooting
Scenario interpretation
Material editing
Six, the style of presentation:
fashionable, warm and energetic full of excitement
City promotional video (3)
First, the name of the film: "home, sixteen love"
Second, the organizer: Shandong University of Science and Technology Business School Youth League Committee
Undertaken by: Shandong University of Science and Technology Business School Association
Third, the shooting time: 20,** 4,20-20,000 hours.
Fourth, the background of the activities:
Shandong University of Technology Business School Association, one of the three major organizations of the School of Business, under the guidance of the Youth League Committee of the College, adhere to the "wholeheartedly for the service of the students" purpose, to provide students with a diversified platform for activities, to provide students with a variety of activities, to provide students with a variety of platforms. Students provide a diversified platform for activities to enrich campus cultural life, the implementation of the "service, supervision, management" function, the development of community work vertical service work system, into the community, improve the Federation. At present, our college social union is divided into 16 college students' associations, which is the college social union with the largest number of associations, the largest scale and the most complete establishment in Shandong University of Science and Technology, and is the first college social union to start the member service and the creation of new media platform, and is also the only innovative base of the work of associations in Shandong University of Science and Technology. In addition, ** year, we in the "national universities and colleges excellent association selection" activities won the "national universities and colleges excellent social association award", and in the school community assessment of excellence in the three individual star clubs, three excellent clubs, the title, a lot of achievements.
Second, the significance of the activities:
The production of this promotional video, unity and youthful vigor of the "family" culture as the leading, aims to promote the cultural construction of our college community, enriching the cultural life of the campus, improve the visibility of the Federation, enhance the cultural taste of the campus, and to lead the campus cultural fashion. Prompting the Federation to give full play to the Federation's role in coordinating and organizing the leading role in the community, so that teachers and students and the outside world to fully understand the Federation of Business School Associations and the School of Business associations, to create a youthful and positive brand of contemporary college students Federation of Associations associations. The shooting actively responded to the "May 4th" era call, cohesion of youth, cultivate and inherit the spirit of the university, the construction of college self-education, self-management, self-service effective publicity platform, comprehensively carry out the connotation, depth, taste, value and meaning of the community activities, in order to create a youthful vitality, type of both, rich in content, to lay a good foundation for the campus community culture, in order to build the youthful vitality, type of both, rich in content. Campus community culture to lay a good foundation for the creation of community culture of the theme of family atmosphere to provide a platform for publicity.
Third, the market analysis:
1, compared with television, newspaper media, publicity in the school has a good cost-effective, available at least the money to do the best publicity.
2, the frequent flow of people between universities, close interaction. The number of students in our college, from all over the country, for the promotion of the product brand has a great help.
3, the university students on the acceptance of new things stronger, and easy to form a trend, and quickly radiate to the surrounding areas, if the business can take this business school social media filming for effective publicity, the effect can be imagined.
4, take this opportunity, my college social association will try to help the sponsors to shape the brand image, the goods to the majority of students, as a win-win situation for this activity!
5, this kind of promotion activities within the college and other media spending is not comparable, the cost of a few ads can even do a few years of promotion in colleges and universities. Moreover, this kind of promotion is also an important part of campus culture, which is strongly supported by the school authorities, and the form is lively and effective.
6, the filming of the promotional activities of the nature of the special, so businesses can choose to sponsor the equipment and prizes this channel to publicize, the effect is also conceivable.
Fourth, the publicity plan:
1, flyers: sent to each dormitory area of each dormitory, canteen door.
2, display boards: the cafeteria and No. 3 teaching building each put a piece, has been continued until the end of the shooting activities.
3, banners: hanging in front of the cafeteria and both sides of the road, hanging a week before the event to the end of the event, at a glance, to expand the influence of the filming of this propaganda.
4, posters: posters in the school's various bulletin boards, the content of the passionate and energetic, without losing the freshness and elegance of the activities of the week before the pasting of the major bulletin boards in the school district and the student apartments bulletin boards.
5, campus radio: you can use the campus radio during lunch and dinner to do activities.
6, FMS notification: the Youth League Committee issued a FMS notification to the class committee of each class to reach the class within.
V. Shooting process:
1, planning ideas collection time: April 20 to May 10
2, the collection method: submit the creative book submitted to the No. 3 teaching building, room 413, can also be through WeChat, Renren homepage message way to submit.
3, the specific process: according to the shooting arrangements, invite professional photography team to shoot, actors to the Federation of associations within the main staff, fully embodies the Federation of associations, associations, show the characteristics of the activities of associations, during the period of deep embodiment of the connotation of the Federation of family culture. The music should be original and sung by the staff of the association. Later, the video and music will be integrated to improve the content of the promotional video.
VI. Budget
VII. Business sponsorship program
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