As a company mainly engaged in the research, development and sales of system-level chips for RF smart terminals, multimedia smart terminals, etc., Jieli Technology has been adding to the development of the domestic chip industry. Since entering the TWS headset track in 2017, in addition to bringing high-quality chip products to the market, Jelly Technology has also brought us many exciting industry stories.
Since its inception in 2010, GLT has won the "China Chip" title and the "China Semiconductor Innovative Products and Technologies" award many times with its series of products. It has successfully entered the supply chain of famous brands such as Xiaomi, Lenovo, Motorola, Nokia, QCY, boAt, Endeavour, Aichi, Amazon, Elvis, Philips, BizArt, and MingchuangYoupin, and has become a new player in the domestic chip field.
Foundation of JellyTech
The founding of JellyTech is said to be a "mistake". The founder, Yihui Wang, came to Zhuhai from his hometown of Chengdu in 1992 and entered the IC field by mistake, and in August 2010, Yihui Wang founded Jelly Technology under various coincidences.
After 12 years of development, JLT has become a major market participant and competitor in the 5 major fields of Bluetooth headset chips, Bluetooth speaker chips, healthcare terminal chips, intelligent IOT terminal chips, and general audio chips, relying on its own platform R&D advantages to achieve rapid expansion of its product lines and rapid entry into new application fields.
In September 2021, Jieli launched IPO application, the funds raised will be used for intelligent Bluetooth headset chip upgrade, intelligent Bluetooth speaker chip upgrade, Bluetooth and Wi-Fi Internet of Things chip upgrade, wearable chip R & D and industrialization, health care measurement chip upgrade and other projects.
Second, into the TWS headset, smart speaker track
Back to the development of the history of the Jieli technology, to seize the TWS headset, smart speaker two major market opportunities, to meet the phenomenal upstream demand for the product is the key node of high-speed growth of its performance.
1, TWS headphones
In September 2016, with the introduction of Apple AirPods, the Bluetooth headset market began to race into the "TWS" track. Comparatively speaking, Jelly Technology is one of the early players to enter the TWS headset track in China.
At the beginning of 2017, Jelly Technology quickly launched the TWS Bluetooth headset program based on AC690N products, and launched a new generation of TWS Bluetooth headset chip AC691N in the second half of 2017.
In 2018, since the outbreak of the TWS headset market, Jelly Technology has launched AC693N, AC695N, AC696N, AC697N, AC698N, AC700N and other iterative upgrade products.
Among them, AC697N was launched in the first half of 2020, using fully integrated high-performance adaptive active noise cancellation program, and realize ultra-low playback power consumption and industry-leading ultra-small package 3 2.5mm, with high development flexibility, market competition advantage is obvious. 2020 launched the second half of the AC698N successfully realized the mass production of 28nm process, the price-performance ratio further improved. The price/performance ratio has been further improved.
In the first half of 2021, AC700N was launched by Jelly Technology, with the Bluetooth protocol upgraded to V5.3, built-in deep neural network noise reduction algorithm, and a number of performance and functional indicators of the product ranked at the forefront of the industry.
So far, GLT's Bluetooth headset chip products have been widely recognized by the market, and several series have become the market's "hit", of which the cumulative sales of AC690N, AC693N, AC696N and other products have exceeded 500 million since its launch.
2. Smart Bluetooth Speaker
The popularity of Bluetooth and other wireless technologies has also driven the development of speaker products from traditional multimedia speakers and plug-in speakers to "wireless, portable and intelligent". 2014, Jellyfish launched its first Bluetooth audio chip, the AC410, which is the world's first Bluetooth chip. Bluetooth audio chip AC410N used in Bluetooth speakers, followed by AC690N, AC692N, AC695N, AC696N and other iterative products according to market demand. 2019 second half, Jieli Technology introduced AC695N, AC696N chip into the 40nm process, and realize a variety of noise reduction and sound processing algorithms, voice recognition integration, product price performance advantage further highlights. The price-performance advantage of the product is further emphasized. So far, JLT Bluetooth speaker chip market recognition is high, the prospectus shows that JLT Bluetooth speaker chip in the reporting period to achieve cumulative sales of more than 1.4 billion.
Jieli Technology's second largest revenue business is Bluetooth speaker chip, the latest prospectus shows that in January-September 2021, Jieli Technology Bluetooth speaker chip revenue of 63,987,400 yuan, accounting for 33.32% of the total revenue. Bluetooth speaker is another important area of Bluetooth audio, with the advancement of artificial intelligence technology and voice recognition accuracy, Bluetooth speakers are currently being upgraded towards the form of smart speakers, gradually becoming an important carrier for people to communicate with smart home products through voice interaction.
Bluetooth speaker chip as the second core business of Jelly Technology, after years of accumulation, has its own advantages, the future with the expansion of the Bluetooth speaker market, Jelly Technology's competitiveness will not be underestimated.
Third, Jieli Technology Sprint IPO
From the point of view of revenue, from 2018 to the third quarter of 2021, Jieli Technology realized revenue of 1.337 billion yuan, 1.657 billion yuan, 2.141 billion yuan, 1.92 billion yuan, corresponding to a net profit of 266 million yuan, 393 million yuan, 462 million yuan, 460 million yuan. Operating income and net profit have been growing rapidly year by year, and profitability has been increasing, meeting the conditions for IPO.
2021 September, Jieli technology this IPO submitted to raise 2.5 billion yuan, invested in smart Bluetooth headset chip upgrade, smart Bluetooth speaker chip upgrade, Bluetooth and Wi-Fi Internet of Things chip upgrade, wearable chip R & D and industrialization, health medical measurement chip upgrade, R & D center construction and other projects as well as supplemental working capital.
Four, elaborate layout of the five major product lines, the future of the intelligent terminal of the strong player
Founded 12 years, Jie Li technology elaborate layout of the Bluetooth headset chip, Bluetooth speaker chip, intelligent Internet of Things terminal chip, health care terminal chip, ordinary audio chip five major product lines. Bluetooth headset chips and Bluetooth speaker chips are the two core businesses of GLT, and constantly expanding to the other three product lines.
JLT's Bluetooth headset chips are based on 55-28nm process, with a single chip integrating CPU, RF, audio processing, power management, storage management and other functional modules, realizing high integration and low power consumption; they can support TWS, voice recognition, ANC, ENC noise reduction, multiple high audio transmission protocols, smart charging bins, etc., and have ultra-low latency performance. It can be applied to TWS Bluetooth headset, headband Bluetooth headset, neck-mounted Bluetooth headset, business single-sided Bluetooth headset and so on.
Bluetooth speaker chip using 55-40nm process, single chip integrated CPU, RF, audio processing, FM, power management, storage management and other functional modules, to achieve high integration, low power consumption; can support voice recognition, audio full format decoding, charging built-in, a variety of noise reduction and sound processing algorithms. It can be applied to Bluetooth mini speaker, Karaoke treasure, live sound card, portable speaker and so on.
Jelly's smart IOT chips include: video surveillance chip, Bluetooth data transfer chip, Wi-Fi data transfer chip. The video surveillance chip has the integration of audio and video, power management, simple peripheral features, support for H.264, the highest simultaneous recording of five-way video; Bluetooth data transfer chip integrated rich Bluetooth protocol, equipped with a high-efficiency 32-bit CPU, support for Mesh networking, with ultra-low operating voltage, ultra-low power consumption; Wi-Fi data transfer chip integrated Wi-Fi, Bluetooth integration, support for complex tasks, direct camera drive and image transmission, support for complex tasks, and the Wi-Fi digital transmission chip integrated Wi-Fi, Bluetooth integration, direct camera drive and image transmission. Wi-Fi digital transmission chip integrates Wi-Fi and Bluetooth to support processing of complex tasks, camera direct drive and image transmission, and supports far-field voice wake-up. It can be applied to car recorder, video surveillance, smart door locks, code guns, sports cameras; smart wear, wireless photo pole, Bluetooth body fat scale, Bluetooth keyboard and mouse; smart desk lamp, picture book storytelling machine, point of time readers, Wi-Fi smart speakers and so on.
Its healthcare terminal chip is equipped with a high-efficiency 32-bit CPU, high integration, few peripheral components, low power consumption, integrated high-precision 24-bit analog-to-digital converter, integrated built-in amplifier, and can be directly pushed speakers. It can be applied to oximeter, fetal heart rate, blood pressure meter, forehead temperature gun, body fat scale, thermometer and so on.
The common audio chips include: voice playback chip, voice toy chip, integrated CPU, strong processing power, support for a variety of formats of audio playback, can have a recording, voice recognition, voice change and other functions, built-in crystal and peripheral minimal, a wide range of application scenarios. It can be applied to multimedia speakers, MP3, Type-C wired headset, intelligent voice toys, etc.
With the development of smart terminal market, the chip will put forward the high integration, low power consumption, high reliability, function diversification and other market demand. In terms of future development planning, Jellyfish will be committed to improving its core technology development capability through independent research and development, promoting the upgrading of existing chips, and broadening the application scenarios of its products. It can be predicted that Jelly Technology will be an important player in the field of intelligent terminals in the future.
I love audio network summary
Many companies along with the TWS headset and Bluetooth speaker market to achieve rapid development, as one of the two important players in the market, Jelly Technology to seize the opportunity of TWS headset, Bluetooth speaker market, carefully laid out the extra product line, revenue performance continues to rise. In the TWS headset market outbreak of these 6 years, written a lot of chip legend story, whether it is a chip enterprise wealth creation myth, or chip enterprises between the fierce business war, have become a wonderful chapter of the audio market in the past.
From the trend of the next 3-5 years, not only the story of TWS headset chips and Bluetooth speaker chips continues, but also the market in the field of VR/AR, wireless microphone, Karaoke treasure, projector, smart terminals, health care and medical treatment will further expand, which also provides the impetus for JieLi Technology to maintain a high growth rate.
According to the current momentum of development of Jelly Tech, it will become an important player in the field of domestic chips in the future.