So, the use of needle-free technology can do painless wrinkle, hyaluronic acid filler, chin and apple machine, pad chin and lips and other light medical beauty is popular in the market, by the majority of young women's favor.
Compared with the traditional medical beauty risky, the price of the sky, light medical beauty advocate "no surgery, no injections," the concept of efficient skincare, trauma, fast recovery, low risk, no pain, etc., these advantages have made many of the timid "beauty people All these advantages make many timid "beauty lovers" feel more secure, and they all scramble to join the army of light medical beauty.
According to New Oxygen's 2018 white paper on the medical beauty industry, China's medical beauty market may reach 224.5 billion yuan in 2018, with a year-on-year growth rate of 27.57%, which means that hundreds of millions of people will consume medical beauty in the future. In China, non-surgical programs (i.e., light medical aesthetics) account for 60% of the total revenue of the medical aesthetic industry, with a growth rate of up to 40%, which is much higher than that of surgical treatment programs.
An expert in the industry said that the CS channel, which is emphasizing more and more on service, is now the best time to introduce "light medical beauty".
On the one hand, there is no leading medical beauty model offline, and there is no top professional qualification of experiential service output; on the other hand, the CS channel customers have a greater demand for differentiated efficacy services, but most of the store experience area is not highly profitable. The light medical beauty program "high customer single, multi-frequency, experience time moderate, high profit, high-tech" characteristics, just to help stores to solve the problem of declining customer flow, to strengthen the store and customer adhesion.
"Brands are pushing light medical beauty, peers are talking about light medical beauty", this is light medical beauty in the industry's degree of fire. Many bosses have chosen to test the waters to try, in which a cosmetic chain store in Jiangxi introduced the medical beauty program, after a period of time, the chain responsible person introduced: "Doing a light medical beauty program, I feel the store is much easier. Previously, selling goods exhausted, but light medical beauty high unit price, high profits, can easily support the store's profit needs."
The pit of the light medical beauty program has to be prevented
However, not everyone is suitable for the introduction of light medical beauty, light medical beauty is not as perfect as it seems, in fact, behind the hidden many crises.
Currently, cosmetic stores have introduced a wide range of light medical beauty programs, one of which is life-level beauty, including a variety of non-surgical medical means, such as laser ultrasonic knife, radio frequency, injection filler, biotechnology and so on.
There is the question of "qualification" and safety. According to the Administrative Measures for Medical Cosmetic Services issued by the Ministry of Health, such as ultrasonic knives, needleless hydrafacial injections, and spot-reducing radiofrequency projects, the place where they are provided needs to obtain a Medical Institution Practice License, and the practitioners need to obtain a Physician's Qualification Certificate, a Physician's License, and other relevant certificates of qualification.
As of now, it seems that most of the franchises do not have the relevant qualifications, and most of the practitioners are BAs in the stores, for some more specialized treatments, they simply cannot guarantee the accuracy and safety of the procedures.
Since May this year, the state of light medical beauty program opened a new round of rectification storm, in the past the industry suspected of carrying out services without a license have been called off. For the wind risky stores, once caught, light fines, heavy destruction of the brand image, loss of business in the store.