Beauty is to provide people with beauty care, skin care, spa and other elements of the beauty service establishments. The following is the "beauty service industry" hope can help you!
1 hair salon type
Hair salon type of beauty salon appeared in the early stages of our beauty industry. Generally two or three barber chairs, two or three beauty beds, called "beauty salon". From the point of view of the history of beauty development, hair salon type beauty salon basically inherited the Hong Kong and Macao along the road of the development of the beauty industry, in the early stages of the development of China's beauty industry, hair salon type beauty salon, played a great role in exploratory.
2 salon type
Salon type of beauty salon, is the experience of the brutal market competition, survived a form of beauty salon. This type of beauty salon, there are more high-grade hardware facilities, such as: spacious venues, clean decor, good health, elegant environment; but also very good software, such as the main beauty therapist, in addition to should have superb technology, but also should be educated at a higher level, have a convincing aesthetic cultivation, with a certain degree of knowledge of psychology and psychological communication skills; engaged in the general beauty services of the beauty lady
3 therapeutic
Therapeutic beauty parlors are more common, such as the beauty department of the hospital, a number of traditional Chinese medicine to formulate their own treatments for a variety of spots and marks or other problems with the skin of the beauty salon and so on. This type of beauty salon, somewhat like a hospital outpatient department. The relationship between customers and beauticians is similar to that between doctors and patients. Of course, there are differences, for example, if the customer is dissatisfied, he/she can raise the issue in a straightforward manner, or even stop the treatment and change the beauty salon without hesitation. With the changes in the healthcare system and the increased demands on salons, this segment of salons began to transform. Some withdrew, some contracted, but also because there are some visionary young and middle-aged medical experts to join, they start from the human physiological structure, careful research, exploration and the introduction of effective beauty supplies, the treatment of the real introduction of beauty salons.
4 leisure type
Leisure-type beauty salons, health care, entertainment industry is an adjunct, located in hotels, gymnasiums, nightclubs, swimming pools and so on next to. This type of beauty salon, mainly for travel, entertainment, sports after the people, to provide supporting . Relaxation services. One is a one-stop service, improve the quality of service; the second is to use all the equipment, venues and projects to increase business income, so that the business is more competitive.
5 enjoyment type
Enjoyment type of beauty salon, is the product of a specific economic period in China. It is decorated with luxury, pomp and circumstance, expensive fees. In a particular period of economic development, some people seized the opportunity to complete the original accumulation of capital, many Hong Kong, Taiwan businessmen and foreign businessmen, in China's reform and opening-up policy to attract investment. Prompted by a variety of factors, China's consumption level once once increased, many luxury hotels, restaurants, song and dance city and other places of pure consumption and luxury beauty salons also came into being as a result.
6 Specialized
With the further segmentation of the beauty consumer market, as well as customer consumption is increasingly showing diversified, personalized characteristics, at the same time, with the rapid changes in beauty science and technology, a variety of high technology content of the beauty products, beauty equipment, beauty equipment continues to introduce new, so that the beauty service is increasingly toward the Specialization, refinement of the direction of development. In recent years, a variety of forms and "beauty" related to the emergence of specialized stores is a good proof.
Currently on the market common beauty store: weight loss (slimming, slimming) store, SPA spa, perfume gas station, cosmetics stores, nail salon, color consulting studio, make-up store or image design (styling) studio, painting store, dental beauty store, men's beauty salon and so on. The emergence of a variety of specialized stores, beauty services, social division of labor is the inevitable product of the formation of chain, network, scale of operation, is the future of small and medium-sized beauty operators can be used to the only one with the membership of the beauty salon, a comprehensive beauty center than the business model.
7 Membership
As the number of professional women continues to expand, and they play a social role in the workplace, the business world more and more weight, professional women have become the most active in today's beauty salons, the most consumer spending power of the main consumer groups. These professional women's functional requirements for beauty salons have far exceeded the traditional beauty salon "facial beauty" category, and into the "whole body overall beauty" "psychological beauty", and even the workplace socialization, psychological beauty. Even the workplace communication, psychological counseling, emotional comfort, marriage and family problems consulting, beauty course training. Therefore, they need to find a both to meet their "various beauty" needs, but also suitable for their "social identity" of the leisure services, so, for this specific group of people to provide services to the membership system beauty salon came into being.
The seven different types of beauty salons mentioned above have their own different services and facilities, their own business model, their own fees, their own target consumer groups, and formed their own different cultural connotations and corporate style. However, with the expansion and deepening of the influence of beauty on people's lives, people's awareness of beauty, consumer attitude of reason, the domestic beauty salon will be led by a specific law, towards a good direction of development, in a virtuous cycle of operation and steady progress.