1, single economy
At present, singles pay more attention to the quality of life and are accustomed to a high-consumption life.
Statistics show that the number of singles in China has reached 200 million, and such a huge crowd has spawned a single economic market.
Consumption characteristics:
I like novel, fresh and differentiated consumer goods and services. I live at home, like the Internet, and am keen on life and psychological satisfaction.
Entrepreneurial inspiration:
① Single-person projects or services (catering for one person, traveling for one person, etc.). ) 2 make friends. ③ Pet market, pet products and pet health and beauty services. 4 lazy service.
2. Social terrorist economy
You will find that many young people call themselves "social phobia". For those who are afraid or unwilling to communicate with others, the consumption scene is not their concern.
Consumption characteristics:
A relaxed, free, relatively private and service consumption environment. ② Pay attention to the "sense of boundary" and the consumption with strong autonomy.
Entrepreneurial inspiration:
(1) no canteen, no accommodation. ② Social stratum with high EQ. ③ Online personality test.
3. Selling Meng economy
Through the "cute" products to meet the psychological demands of consumers to pursue cuteness and appreciate cuteness.
Consumption characteristics:
① Pay attention to the spiritual attributes, comfort and fashion of products. 2 pay more attention to face value.
Entrepreneurial inspiration:
(1) cartoon dolls, handmade products with cute things. 2 features "Meng Department" IP. From mobile phone cases to snack packaging to daily necessities, many products can attract people's attention with the help of "Meng".
4. New agricultural economy
Driven by the live broadcast of agriculture, countryside and farmers, many young people choose to return to their hometown and contribute their strength to their hometown by live broadcast of e-commerce.
Consumption characteristics:
Nostalgia and belonging. ② Local characteristics.
Entrepreneurial inspiration:
① Live broadcast of agricultural products. (2) Develop * * * to enjoy agriculture. (3) Characteristic brands such as leisure farms and rural tour guides.
5. Temporary economy
It is the temporary food, that is, the food that is about to reach the shelf life. This kind of food is usually sold at a very low price to clear the inventory.
Consumption characteristics:
① Pay attention to cost performance. 2 "missing" psychology. ③ Strong consumer satisfaction.
Entrepreneurial inspiration:
① Find sources of goods, processing plants, supermarkets/shops for cooperative distribution. 2 find an online store and distribute it from media experts.
6. Silver hair economy
The economy of the aged refers to the economic activities related to the elderly, such as daily consumption, housekeeping services, health care services, tourism, entertainment and education services.
Consumption characteristics:
(1) Have money, security and time to plan your life. ② Consumption has changed from practicality to enjoyment.
Entrepreneurial inspiration:
① Medical equipment for the elderly. ② Nursing care for the elderly. 3 pension institutions. ④ Social services for the elderly.
7. Please be economical
It means that consumers please themselves in the best way when shopping. Under the general trend of consumption upgrading, fashionable and unique niche has become an important consumption choice for many young people, and "self-respecting economy" is also a true portrayal of young people paying for "good mood".
Consumption characteristics:
1 Decompress and be happy. ② Social interests and personal preferences.
Entrepreneurial inspiration:
① "Ugly things" ② Decompressed things, happy things and good atmosphere.
8. A healthy economy
In recent years, people pay more and more attention to health problems, especially young people start to exercise and pay attention to medical care. Consumer demand will continue to expand from masks to other health fields.
Consumption characteristics:
① Pay attention to function and composition, and diversify consumer demand. ② Chinese medicine began to rise.
Entrepreneurial inspiration:
① Immune products. ② Health management related to traditional Chinese medicine and medical treatment. ② Mental health consultation.