Opening activity program reference 5
The activity program has the characteristics of clear content organization and clear steps. So how should the activity program be formulated to be appropriate? Below I bring you the following I bring you the following I bring you the opening activity program reference, I hope you like it! I hope you like it!
Opening program reference 1First, the significance of the event:
The opening of the single store sales, the industry's influence, or the brand in the Dali area of publicity and promotion, channel expansion is the first step of the crucial, accurate to say that the landing of the Dali beach battle, is about the success of the landing, the first battle to open the situation of the beachhead and then stand steady, the significance of the self-evident, and the opening ceremony is a rare opportunity to see the opening of the Dali area, and the opening of the Dali area. The opening ceremony is a rare opportunity to reap the harvest; naturally, it is also the time when businesses compete to catch, so the opening ceremony will follow the principle of difference and innovation, professionalism, and strive to achieve a success, to achieve brand promotion and sales complement each other to create a win-win situation.
Second, the purpose of the event:
1, rehearsal and replication of low and medium altitude commercial sales model;
2, assessment and improve the quality of personnel quasi-also the quality of sales skills, enhance the confidence of cohesion centripetal force;
3, to show the strength, establish an image, expanding the influence of the industry;
4, brand promotion and publicity, to lay the groundwork for the development of markets, channel development Lay the foundation for market development, channel expansion;
5, promote sales, enhance sales.
Third, the activities of the idea:
In summary, the significance and purpose of the overview, combined with the current situation of the market in Yunnan, the proposed target group is locked for the 25 - 40 years of age of young and middle-aged homebuyers, publicity target identified as a professional decorative companies and building materials industry marketing personnel and retail terminal franchisees. The idea of the activity is established as the efficacy of the appeal for professionalism, emotional appeal for preferential treatment. Professional represents authority, to meet people's demand for quality, and help establish the professional image of "Lizhou Building Materials" --- building materials experts. Favorable concessions, good value for money is the most impressive personnel, but also the most direct means of promotion, catering to the capricious "cheap" of the ancient psychology. Therefore, the top priority of this activity is to create the atmosphere of the event site and professional promotion, specialized product knowledge and promotional skills.
Fourth, the event time:
___ August 8 - August 11
Fifth, the event location:
Dali City, Jiali Building Materials City, Building 4, District b
Sixth, the theme:
opening of the big payoffs
VII, the event content:
1, free of charge! Delivery;
2, buy free activities;
3, special price concessions;
4, cash back;
5, lucky draw (interactive games)
Format:
1, free delivery. The first 200 - 300 attendees will receive a free gift. (With this to attract people, register potential consumer information);
2, buy free activities. a consumption of __ yuan, a free LCD TV
b consumption of 15,000 yuan, a free bathroom cabinet
c consumption of 10,000 yuan, a free washing machine
d consumption of 7,000 yuan, a free air conditioner
e consumption of 3,000 yuan, the United States of America, a microwave oven
f consumption of 1,500 yuan, the United States of America, a hand bubble
3, special discounts. Set up a special area, some of the products to carry out the "opening ceremony, special price from 20% off" discount activities;
4, cash back. In addition to the special products, the whole field of multi-buy more to carry out the "full 300 to send 100 cash coupons" series of activities (full 300 to send 100, full 500 to send 200, full 1,000 to send 500);
5, lucky draw.
1), on-site buyers can participate in the lucky draw
Prizes:
a, Grand Prize: a set of bathroom cabinets valued at 4,376 yuan love wave
b, First Prize: the value of the United States of America, a washing machine
c, Second Prize: the value of the United States of America, a refrigerator
d, Third Prize: the value of the United States of America, a bathtub
e, Lucky Prize; value of the United States of America, a bath heater
e, the lucky prize; worth 38 yuan a gift
eight, the preparation
1, venue: venue contact, outreach public relations to determine the venue layout (see venue layout schematic)
2, material preparation:
(1), the product reserves: a, special offer products, buy products, prizes in reserve;
(2), Gift reserves: a, consumer gifts 200 copies (150 free gifts, 50 copies of the lottery)
(3), the activities of the material:
a, arches 3-4 (content: "Lizhou building materials grand opening" "Lizhou building materials Grand Opening" "Love Wave Sanitary Ware Dali flagship store opening ceremony" "Love Wave Sanitary Ware opening special offer");
b, 10 balloons (the content of the same banner slightly);
c, banners 30 (congratulations banner 30);
d, hanging flags 100,
e, x-stand 10;
f, triangular banners, colorful flags 100;
g, 20 pots of flower baskets;
Other: 15 sets of tape or uniforms, water dispenser 2, 10 packs of paper cups, 10 boxes of mineral water
(4), Paperwork:
1), 300 registration forms, 300 lottery tickets;
2), 5,000-10,000 copies of leaflets (80% for pre-publicity distribution, 20% for the scene);
3), 100-200 posters;
5), the event poster;
6), the event is a good idea.
5), the activities of the standing display board. a, activity information, area, 5 blocks.
6), knowledge of product selling points, etc.
3, advertising:
(1), TV and newspapers: TV flow subtitles (opening information investment information) continuous broadcast 0 days. Newspaper a, soft (0) b, classified ads (10) c, clip newspaper (0)
(2), communication network: a, online release of information on opening activities; b, mobile group text messages
(3), ground publicity: a, leaflets distribution, delivery of 4000-8000 copies, delivery area, community, shopping malls, Downtown, etc.; b, poster posting, the number of 100 -200, community newspaper columns, buildings, such as high (advertising company to implement); c, publicity banners, the surrounding lots, intersections, communities (advertising company to implement)
(4), the customer publicity, some of the decorative companies to invite.
4, personnel reserves and division of labor: the existing staff of 10 people, is now a new temporary promotions and personnel 10. The general division of labor is
(1), check-in area 2 people;
(2), display area 2 people;
(3), the door to the city area of 4 people + 4 people (special price area 2 people + buy bonus area 2 people;
(4), ceremony area 2 - 4 people;
(5), roadshow area 2 people;
(6), Gift distribution area + lottery area 2 people
5, outreach public relations:
(1), newspaper media, communications contact;
(2), roadshow group contact, band, Miss Manners contact
Opening activities program reference 2
First, the principles of activity planning
1, must be in the opening ceremony activities . Momentum to create scale, the pursuit of warm atmosphere and attraction;
2, through the opening ceremony, to attract more consumers into the store, and strive to give the first time consumers to leave a deep impression;
3, there should be a continuous promotional activities, and make the customer have a sense of freshness;
4, the promotional activities should be able to make the customer feel the "affordable ", and ultimately increase the reputation of the store;
5, the project planning program should be easy to operate and implement, and risk controllability.
Second, the purpose of the event
1, through the opening activities to gather popularity, attract pedestrians to watch, the formation of word-of-mouth publicity, to achieve the effect of dissemination, and further expand the brand in a certain range of Jiajiazhi brand awareness, reputation;
2, through the activities to attract consumers into the store, and strive to contribute to the first time to patronize the store's consumers to buy .
Third, the publicity strategy
1, in the main street hanging large outdoor advertising or light pole light box advertising, generally short-term advertising, close to the new store near the main opening of the special, released opening time and surprise activities, before and after the opening of about 10 days is more appropriate.
2, one week before the opening:
① to the commercial district, key neighborhoods or residential areas to the home issued dm flyers, mainly to convey the opening information and opening of the surprise activities, stimulate consumers to participate in the purchase of desire;
② conditions allow, you can find a strong local newspaper and media cooperation, leaflet entrainment publicity;
③ funds allow, can also be through the newspaper, television and radio advertising. Can also be publicized through the newspaper media, television.
3, three days before the opening: to strengthen the promotion efforts, the use of SMS platform to release the opening information, placed around the business district floating air ball, hanging under the banner of the opening ceremony and the new store adjacent to the street and hanging banners on the main street to create an atmosphere of opening, to enhance the stimulation of passing pedestrians, for the formal opening ceremony to do the work of warming up.
4, the day of the opening, can be in the vicinity of the main street parade publicity, to attract the attention of pedestrians, the release of opening information and activities.
5, one week after the opening: continue to open when the heat, according to the local consumer habits to introduce new promotional programs to ensure that traffic and sales.
Fourth, the activities of the project set
1, opening ceremony ribbon-cutting ceremony
2, promotional activities
Fifth, the activities of the site layout
1, the new store entrance arch, floating air ball, banners, and appropriate specifications of the vertical banners (from the new store store where the building is suspended from the upper floor and down);
2, in the new store in front of the door of the street paved with red carpet. Carpet length of 20 meters;
3, in the new store on both sides of the door to place the opening ceremony flowers blue;
4, the opening day to ensure that the new store manpower, staff with the Jiajiazhi uniform standard clothing stand on both sides of the new store door or entrance to welcome guests, and with the guests into the store to help guests to introduce and clip the package, etc., as far as possible to strive for a one-to-one tracking (three days before the opening);
5, sound, Microphone equipped and debugged.
Six, the opening ceremony process
9:30 before: now set up and sound debugging 9:30 before: all the activities of the staff to Qi
9:30-10:00: the company's department heads and other all the participants to Qi, the scene to coordinate the work and enhance the popularity of the opening site.
10:00-10:30: drums, marching band blowing up to attract passers-by, to create the site popularity index. 10:30-11:00: the ceremony officially began
The opening ceremony was briefly announced by Mr. Lu, and announced the start of the lion dance performance, while leaders, guests can visit the Jubilee store in a round of applause began to appear on stage in the Chinese traditional program "Lion Dance Show". In the performance of the lion dedication (mouth spit out the subtitles of the family know Jubao store, opening auspicious) 11:10: the end of the activities, the new store is open for business as usual, on-site sales of products, salespersons publicize promotional activities (from time to time shouting out the contents of the promotional activities), the introduction of the membership card discounts, and so on continue to carry out the activities. In order to continue the shopping boom at the opening of the Jubilee store, you can continue the promotional activities for 5-7 days, the purpose is to increase the rate of entry and promote sales.
VII, activities should be prepared before the start of the matter (10 days before the start of the event in place):
1, such as the need to publish ads, contact the local outdoor media or television, newspaper media companies, communication and publication of the contents of the price of the negotiation and signing of the contract;
2, to be the opening of the promotional program, the opening gift preparations, promotional gifts to prepare;
3, to contact the local Lion dance team, communication performance time and price negotiation and sign a contract;
4, ribbon-cutting props preparation (red section of the belt, tray, scissors, white gloves);
5, red carpet preparation (rented or purchased), the opening of the new store baskets purchased and to ensure that the opening day of the normal arrival at the store;
6, hosts, leadership speeches, the preparation of media releases;
7, customer data card preparation, do a good job of customer data archiving (for the opening period of the new membership card users);
VIII, the opening of the promotional program set
1. opening theme activities: "fashion food pioneer" contest Activity time: January 1 - 1 January 3 Location: Jiajiazhi Jubao store
Activity purpose: the use of customer gaming psychology, stimulate high-end consumer groups to compare the purchase, increase turnover; the introduction of customer diy concept, the transfer of "fresh, healthy and delicious" product appeal, with the help of the new store opening for brand promotion.
Awards: 3 fashion food pioneers, send 50 yuan / person food experience coupons, another January 30 before the store can go to the treasure 20% off to order a birthday cake.
Rules of the game: During the event, the highest amount of shopping in the store every day (except birthday cake), that is, the day of the "fashion food pioneer", with shopping vouchers and proof of identity to the store to redeem the prize.
Winning announcement: November 4, store head pop announcement, prize redemption period of one week. Reward coupon specification: 50 yuan cash coupon, valid for three months, all stores general
2. opening promotional activities
Theme activities: "very 3 +1 celebration of the opening of the new store," pay guests Activity time: January 1 - January 7
Activity locations: Jubao The store led the promotion, Liantang store as the same celebration can shorten the activity cycle. Activity purpose: the use of the new store opening opportunity to carry out an overall sales pull, taking into account the pursuit of fashion and focus on affordable potential consumer groups, to promote customer desire to buy, expand the consumer base.
Activity rules: During the event, the same product (or equivalent price products, the original price of the purchase, except for specials and beverages) a one-time purchase of 3 can be added 1 yuan to buy another (the same price or lower than the same price products).
3. Membership benefits publicity: (expanding the influence of the members of the Jiajiazhi, for the new store to accumulate members of the consumption) Be the first to be a member of the wonderful!
Membership benefits quintet, affordable to win!
Another: members can enjoy 20% off birthday cake at any of our stores on their birthdays!
Membership process: in any store, fill out the membership application form, a one-time recharge of 50 yuan, plus 5 yuan of labor costs, can be upgraded to become a member of the family know, you can enjoy the family know the various member benefits; a one-time recharge of 100 yuan, can be exempted from the labor costs to become a member of the family know, you can enjoy the family know the various member benefits. (During the opening period 1.1-1.3 free of charge, a one-time recharge of 50 yuan can apply to become a member of the family know, another: 1. After the opening of the card after a one-time recharge of 100 yuan that is to send 10 yuan cash coupons; 2. Newly opened a one-time card member recharge of 100 yuan that is to send 15 yuan cash coupons;)
Membership Benefits: Membership card to the family know that any store to consume are entitled to enjoy a 10% discount (except for special products, drinks and other designated goods).
Member discount two: member order birthday cake can enjoy 8.9% discount;
Member discount three: member birthday cake order on the day of the birthday can enjoy 8.5% discount;
Member discount four: promotional activities, members of the membership card can enjoy discounts on designated products;
Member discount five: Members of a one-time recharge of 500 yuan, you can get a free fresh fruit birthday cake valued at 68 yuan, more charge more free.
4. Popularity gathering activities on the opening day:
In order to ensure the popularity of the opening day of the new store on the scene, the day of the event to prepare a large pound of birthday cake for the scene to try, used to accumulate on-site popularity and the promotion of Jiajiazhi products and stores to enter.
The first day of opening at 4:00 p.m. to provide a 100 pounds of three-layer iron frame birthday cake for on-site tasting activities (the specific production by the Operations Department to arrange for the production of laminating supervisor for the production of part). 5. Other promotional activities: a. Jiajiazhi signature tart, wife cake original price of 18 yuan / dozen, the opening special price of 9 yuan / dozen, every day (1.1-1.3) limited to 50 dozen; b. 20% discount on birthday cake during the opening of the new store, the opening of the month of the birthday cake (from 2p) 10% discount (non-members and members of the same discounts);
c. The whole field of handmade cookies (cookies) Buy 2 Get 1 Free (buy) High price to send low price);
Nine, graphic material design and publicity content planning
1. balloon door with a banner: Warmly congratulate Jiajiazhi Jubao store brilliant opening of the gift of great offer
2. opening banner: the grand opening Warmly congratulate the Jiajiazhi Jubao store brilliant opening of the gift of great offer
a. "fashion food pioneer "Competition (during the activity period, the highest amount of shopping in the store every day (except birthday cake), that is, the day of the "fashion food pioneer", with shopping vouchers and identification to the store to redeem prizes);
b. "Very 3 +1 to celebrate the opening of the new store "Rewards (during the event, the same product one-time purchase of 3 can add 1 yuan to buy another one);
c. Preemptive membership, wonderful! (During the opening period free of cost, a one-time recharge of 50 yuan can apply to become a member of the family know, another: 1. After the opening of the card a one-time recharge of 100 yuan that sends 10 yuan cash coupons; 2. Newly opened the card members a one-time recharge of 100 yuan that sends 15 yuan cash coupons), to enjoy the benefits of membership forever!
d. Into the store to enjoy more benefits. . 3.dm single page: (huge content, with product images, more detailed offers);
4. Desk card:
a. Publicize the content of the membership;
b. Opening activities to promote the "fashionable food pioneer" contest + "very 3 +1 to celebrate the opening of the new store! It is a professional skin management organization created by a team of senior skin and medical beauty product brand operators and public hospital doctors. Follow the concept of medical skin care, rigorous and pragmatic attitude, light medical positioning, the use of professional instruments, products, technology and other ways to focus on a variety of problems skin repair and skin rejuvenation to create, to provide a full range of one-stop skin care needs.
In 20___, the brand will soon be stationed in Ningbo, and is committed to introducing the international advanced skin management technology into Ningbo, and promoting the skin health level of Ningbo citizens to a new height. In the process of continuous upward development, Shuangyankang insists on giving back to the society, spreading the scientific concept of skin management and raising the awareness of skin management. Based on the increasing awareness of skin management among Ningbo citizens, Shuangyankang carries out the brand development concept and provides high-level and all-round services for more citizens with skin needs by virtue of its rich medical resources, advanced instruments and professional technology.
After full preparation, the flagship of Ningbo Medical Restoration and Anti-Aging Center will be opened soon, blessing the people of Ningbo with a good face and good skin.
Second, the purpose of the activity
1. create momentum, attract attention, create a celebratory atmosphere
2. guide the public attention, publicize the opening of the activities of the preferential treatment, to attract the audience to actually consume
3. publicize the Shiyancang brand image, and deepen the impression of Ningbo citizens on the Shiyancang medical restoration of the anti-aging centers
4. all-round to the public to show the Ningbo Theme of the event
Opening ceremony of Shuangyankang Medical Restoration and Anti-aging Center ----- and the launching ceremony of the first scientific skincare in Ningbo City
4. Time and place of the event
Time: December (tentative)
Place: in front of the organization or the area next to it (tentative)
Vehicle traffic area (tentative). V. Event Invitation
Invitation Scale: 50-100 people
VI. Main Contents of the Event
Opening Procedure
Time
Circumstances
Main Contents
Appearances
Responsible Persons
Materials and Coordination
8:30-9:30
Preparation for the Opening
Etiquette to inform guests and media to take their seats
Guests' seats at the ceremony site, table signs for guests, mineral water, logistics and personnel required for the session are ready
9:58-10:01
Opening program
Violin performance
Performers (invited)
Props, performers, background music
10:01-10:04
Host opening
The main opening remarks, the introduction of the host to the guests
Host
Preparation of podium (flowers), microphone (microphone sign)
10:04-10:07
General Manager's Speech
General Manager's Speech
On-stage Music, Podium, Microphone, Speech
10:07-10:10
Manufacturer's representative speech
(TBD)
Manufacturer's representative
On stage music, podium, microphone, speech
10:10-10:13
Store manager's speech and oath
(TBD)
Microphone, camera photography docking shooting, speech and oath text
10:13-10:16
Lion dance eye-dotting
Eye-dotting for the two dancing lions (first eye-dotting and then the lion dance)
Outside please
Lion dance music, eye-dotting brushes
10:16-10:19
Ribbon Cutting Ceremony
Ribbon Cutting Ceremony
Ribbon cutting ceremony<
The host invites the leaders and guests to the stage, the leaders and guests hold the golden scissors to cut the ribbon, and the salute is fired
Leaders and Guests
Ribbon Cutting Ceremony background music, ribbons, balls, scissors, trays, ceremonial, salute, salute
10:19-10:29
Group Photo
Group Photo of the Leaders and Guests
Leaders Guests
Camera group photo shooting, important guests, leaders
Hospital tour
1, the host invites guests to visit the store
2, the store manager and medical staff of Suyankang do a good job of introducing and leading the work
3, after the visit to lead the guests to the lounge
hospital floors and departments to lead the tour,
Table and chairs, table flowers, pastries, plastic Yankang mineral water, fruit, accompanied by gifts
Note: to maintain the site order, the handling of emergencies.
VII. Activity publicity
For the opening of the brand of SkinCare, the publicity is mainly aimed at the activities of the pre-publicity campaign, the later review of the publicity.
Specific publicity details need to be further determined with the media, and to reach a cooperation.
Opening program reference 4
The first part of the [purpose of the opening of the new store]
1, gathering business: a more adequate influx of people to the business district, the formation of business, but also inevitably for the future of the business circle of a variety of business opportunities to provide the greatest possible possibility and chances. Business can be said to be a good transition for business opportunities.
2, extending the business opportunities: the final formation of business opportunities is, to some extent, in a strong popularity based on the results, the popularity of the thick and thin, strong and weak, to a large extent, affecting the business and business opportunities, business opportunities, if produced, is bound to have a good impact on the brand itself, which is to improve the sales of stores, expand the influence of the store to play a final role.
3, dissemination of the brand: each brand has different characteristics of the culture, the transfer of corporate and product culture is a key step in the recognition of consumers on the brand, the atmosphere of the store to create, display collocation, accessories embellishments, products, unique buying points and fashion style is the basic elements of consumer awareness of the brand.
The second part of the [new store opening activities behavior]
As shoes and clothing stores new store opening publicity behavior, the purpose is to play in the region to expand the knowledge of the first battle, must have a class, on the scale of the high style, high impact characteristics, to create a platform for rapid enhancement of visibility to lay a good foundation. Therefore, the requirements of the opening activities must highlight the characteristics: (1) distinctive fashion; (2) easy to identify; (3) easy to disseminate; (4) impact; (5) cheerful and so on.
The main behaviors are:
(a), informative: the store address, new store attributes, brand culture to do systematic information and publicity, so that the first information conveyed to consumers;
(b), impact: that is, the use of the first activities of the new store opening, the store connotation, product features, conveyed to consumers; with the aforementioned news hotspots, to enhance the trust and recognition of the potential consumers for the store. The store's trust and recognition.
(c), promotional: the sale of promotional products does not have to be obvious, mainly the use of new channels for consumers to feel the goods, through appropriate promotional activities to maximize the possibility of attracting the attention of consumers to stimulate their desire to consume, resulting in the first contact with the good feeling.
(D), image: through the new store opening activities to quickly enhance visibility, to potential consumers injected desire to buy, the ability to enhance the positioning in the minds of consumers, to occupy the market to provide a head start.
Part III [Activity Details]
I. Activity Theme:
New store, new gifts, new fashion
New store to add fashion, discounts on discounts, gifts in the gift
Fashionable new store, good gifts to meet
Second, Activity Time:
Activity Cycle: Ten days from the date of opening (the key to the first five days)
Select Saturday or Sunday, the best holiday opening.
Third, the activities of the object: 25-40 years of age of people from all walks of life;
This activity will also be through the choice of promotional gifts to attract some female consumption.
Fourth, the activities: (shopping chain hi)
Suitable for 30-60 square meters store's opening chain hi program
A heavy hi, into the door there is hi:
Into the store that is a gift characteristic of the Dragon exquisite souvenirs (or with the dm leaflets can be given gifts)
Such as 1-3 yuan or so gift lighters, note pads, the original bead pen, Keychains, poker, etc.
The second joy, buy and send (buy the amount of full, complimentary gifts each store to customize):
☆ Where in the event where shopping is sent "worth 28 yuan cotton socks" a pair;
☆ Where in the event where the purchase of 258 yuan to send the value of 48 yuan exquisite Baozhu pen a;
☆ Where in the activities of the period where the purchase of 368 yuan, to send the value of 100 yuan exquisite notebook three combinations of a set;
☆ Where in the activities of the period where the purchase of 488 yuan, to send the value of 138 yuan leather belt a;
Triple happiness, was awarded the VIP card, where there is a purchase of the customer, the first 50 to give the VIP card, register to register to become a permanent member. Permanent member.
Other activities program options: (can refer to)
1, bundled promotions: and coffee shops, dry cleaners, movie theaters, discos, ktv and other entertainment occasions joint promotions
① Both sides with the bill of sale can enjoy 20% discount;
② Both **** to enjoy the impact of the brand publicity brought by customer resources and activities;
③ **** with the bear the cost of publicity and planning.
2, the use of vouchers: Where to buy 50 yuan (including 50 yuan) can be given yuan of vouchers, buy 100 yuan to send yuan of vouchers, do not do cash redemption, can set the deadline.
3, welfare coupons: to the groups, units, organizations, etc. to send coupons for group purchases, expanding consumer groups.
The above programs around the dealers can be based on their own situation and characteristics of their own organizations to implement, and strive to achieve scientific, effective and reasonable.
Part IV [terminal site atmosphere]
I. Principles of creating an atmosphere
1, closely integrated with the theme, the formation of the theme performance;
2, highlighting the sense of grandeur and visual effects;
3, all promotional items appear brand logo, highlighting the performance of "fashion" as well as "fashion". p> □ Building hanging giant colorful vertical signs;
□ Doorway decorated with balloons and bouquets;
3, inside the store
□ Store set up to welcome the guests and shoppers.
□ Dedicated area for opening promotional activities, set up activities promotional items, gifts and souvenirs.
□ Hanging pop flags at the top.
□ On-site leaflet distribution.
Part V [terminal material preparation]
I. Material integration
New store new gift new fashion
New store add fashion discount on the discount gift in the gift
Fashion new store good gift to meet
2, hanging flags: the front of the theme of the advertisement, the reverse side of the opening of the good luck or new product listing
4, small standing pop advertising Placed in the display area of the product series to which they belong.
5, banners: the content of the event theme
7, large inflatable arches (written with the theme of the event), balloons, flower baskets, etc.
8, other: business cards, gifts, VIP cards
Second, the terminal environment
1, the hard environment: displays, props and lights and sound, etc., should be in line with the requirements of the brand terminal, and the image of the style of publicity Keep consistent.
2, soft environment: store shoppers, cashiers, etc., their appearance, service standards of the brand image.
Part VI [publicity campaign]
I. Publicity elements
1, publicity time: 1-2 weeks before the opening.
2, the form of publicity: inform the publicity.
3, publicity content: to convey the brand image and opening activities and other information.
Second, the publicity implementation
1, media arrangements:
dm-based (can be appropriate to take into account the local morning paper, daily newspaper, evening paper and other types of newspapers), after the opening, dm can be placed in the store for customers to take.
2, publicity channels a, send members of the sub-district sent; b, newspaper folder page; c, mail.
3, local television media scrolling subtitles or static surface text ads;
4, the company's leaflets, quarterly magazines, enterprise newspaper sent on-site.
Part VII [activity implementation arrangements]
1, the new store opening promotional program work carried out table
Project responsible person Completion time Need to support
Activity program
Promotional gifts to determine
Terminal publicity planning
Order, distribution
Gift distribution
Promotions Tracking
Effect evaluation
Part VIII [Preparation]
1, the store all the staff to familiarize themselves with the theme of the event, the form and so on;
2, during the event, shoppers, promotional staff, the person in charge of the implementation of the work should be early, to confirm that all the preparations are in place;
4, dm or other promotional leaflets placed in the store for customers to pick up (for customers to pick up their own). Store for customers to take (enterprise internal magazine);
5, special opening promotional activities in the area and business promotion desk, and a person responsible for;
Part IX [promotion process guidance, supervision]
a. Area manager is responsible for the implementation of the region's terminal outlets promotional gifts tracking;
b. Franchisee is responsible for the terminal field promotions for the region to carry out on-site Guidance, supervision;
c. Franchisee of the promotional gift inventory control, timely replenishment of supplies to the marketing center
Part X [promotional activities to assess]
Promotional activities to assess:
a. Area manager is responsible for the region's market to assess the effect of the promotional activities and to collect the franchisee of the promotional activities of the feedback, and timely feedback to the Headquarters Planning Department;
b. Area manager of the opening of the promotional effect of the overall assessment for the next promotion to provide strong data;
c. Area manager of the promotion in the implementation of the process of discussion, summarize the problems.
Most successful promotional practices show that creativity does not exist in isolation. Franchisees must create a specific promotional atmosphere as required, especially training promotional staff, so that the store staff through the dissemination of promotional information to stimulate consumer enthusiasm for shopping.
Franchisees should put in place the details of the execution of the entire promotion. For example, carefully prepare for the promotion, carefully arrange the goods and promotional items, hanging promotional publicity materials. The implementation of promotional activities, we must fully create a "jackpot and discounts multiple happy" promotional atmosphere to ensure that customers experience the novelty of fashion shopping, shopkeepers, promotional staff to be good at guiding.
Opening program reference 5
First, the theme of the event: play around with the fashion, the start of the gift
Second, the event time: June 5, 20__ - June 7
Third, the content of the event: trial operation of the whole 8.8 percent off, the opening of the event, the shopping has a discount has the gift of two pieces of the whole 7.8 percent off:
Trying on the clothes, the whole 7.8 percent off:
The first time I saw a lot of people, I was very happy to see you, but I'm not sure if it is a good idea.
Trial gift: Where the store tries a bottle of mineral water;
Buy to send shopping that is sent to the value of 30 yuan of exquisite necklaces;
Shopping 299 full of 59 yuan worth of high-grade glasses;
Shopping 499 full of the value of the electric fan.
Fourth, VIP Specials:
1, shopping during the event you can enjoy 10% off single product, first for VIP after the bill.
2, VIP services: candy (peppermint doughnut sugar 2 packets), drinks (Coke, fruit orange 4 bottles), free to enjoy
V. Activity materials:
1, publicity:, hanging flag 10, display rack KT desk card 4
2, VIP special: 2 bottles of Coke, 2 bottles of fruit orange, 2 boxes of mineral water, candy 2 packets of pounds
3, the doorway layout: 30 meters of red carpet, 1 flower arch, 1 gift long table
4, the atmosphere of the props: 3 packages of balloons, 4 salutes, 6 high flower baskets, sound, microphone
Six, the staff arrangements:
cashier group 1 position: cashier packing and organizing, the welcoming group rotating positions: polite welcome, guide the shopping, the publicity group of 2 positions: to create an atmosphere of Issuance of gifts, interception, outfield atmosphere, sales group of 4 positions: shopping guide all day class;
store group 1 person position: tea and water, take goods, auxiliary camping staff, meeting group 1 person position sales command and coordination of the time period of the meeting summarizes the staff uniform uniform uniforms, high heels, uniform makeup, hair needs to be dished up;
Welcome to the guest language to send the guest language unity: Hello Danyi Heron, the new store opened, welcome to buy;
the welcome to the guest language unity: Danyi Heron, new store, welcome to buy.
Seven, incentive programs: store staff: even single 2 reward 5 yuan even single 4 reward 15 yuan even single 6 reward 30 yuan; store: the opening three days a day to complete the first reward store 100 yuan, the second target reward 200 third target reward 500.