I see a lot of websites have yellow pages, I do not know what is the meaning of "yellow pages"?

Yellow Pages - it originated in North America, so far has a history of more than 100 years; is the international common, according to the nature of the enterprise and product categories organized by the business telephone directory, equivalent to a city or region of the commercial and industrial enterprises of the household book. International practice with the yellow pages of paper printing so called yellow pages telephone directory, "yellow pages telephone directory" is a very strong commercial media. It is an indispensable part of modern advertising, as are newspapers, television, magazines and other media. Unlike newspapers, television and magazines, yellow pages have the special function of telephone number data, the function of two-way guide for marketing and shopping, and the advantages of convenience, directness, comprehensiveness and anti-interference. "The Yellow Pages is the best medium to introduce buyers and sellers together.

Who can be like the yellow pages

1, large circulation, all the city's families, industrial and commercial enterprises, foreign hotels. 2, the use of the cycle is long, 365 days a year, 24 hours a day, at any time. 3, low cost, very competitive price advantage, from now on to get rid of the advertising money trouble. 4, the consumer's response is fast, when the consumer has a consumer demand, as long as the use of the yellow pages, through the telephone can meet the demand. 5, the yellow pages, the yellow pages, the yellow pages, the yellow pages, the yellow pages, the yellow pages, the yellow pages are the best media. When consumers have consumption demand, they can just use the Yellow Pages to meet the demand through telephone. The role of telephone directory * It is a practical medium of large-scale communication. * It can provide detailed and up-to-date information on the users of party and government organizations and industrial and commercial enterprises. * When you forget or are not sure of the number to be dialed, it is the most convenient way to consult the telephone directory. * The classification of industrial and commercial enterprises can help you find the information of industries, goods or services you need. * It is a complete shopping guide. * It is a complete shopping guide. It plays a vital role in social interaction, economic trade and daily life.

Value of Yellow Pages Utilize Yellow Pages at any time to get hold of commodity information at any time

(1) Value to advertisers: to establish connection between buyers and sellers (2) Value to users: to make consumers become smarter consumers, money-saving shoppers, better-informed shoppers, and time-sensitive shoppers, and to provide consumers with information about all the industries and businesses in a certain market, so that consumers can have information about the market when they have shopping needs, and to know what is available to them. Consumers in the shopping needs, understand the differences between the various industries and businesses, to help consumers decide what kind of trading is more suitable for their needs. (C), the value of yellow pages advertising: yellow pages directory can make the business is known to consumers, and potential customers to contact, with existing customers to contact, to increase or find back the old customers, can be twenty-four hours a day to intervene; to the business to provide a way to positively affect the consumer's decision; to the business to provide a tool so that customers in the decision to consume the appropriate information before the decision to be made; the yellow pages are unique features: the buyer to the buyer's appeal not mandatory buyers looking for sellers can be utilized 24/7 to provide direction,international generic yellow pages brand; as life gets busier and time becomes more and more valuable, people are learning about the value of the yellow pages phone book: a shortcut to shorten shopping time.

References:

/topic.cgi?forum=14&topic=167