Data from the research organization shows that the global smartphone market shipments in the first quarter of 2023 amounted to 280.2 million units, down 14% year-on-year and 7% sequentially. According to this calculation, in just one quarter, the global smartphone market shipments decreased by about 45 million units year-on-year. Brand-wise, even Samsung, Apple and others saw a significant decline in shipments in the first quarter.
How come cell phones aren't selling?
1, no money in hand.
The well-known reasons ah, the past three years ah, who are not rich, businesses and individuals are in need of a period of time to restore vitality. As the saying goes, "If you have money, you can change it, but if you don't, you don't." The reluctance to buy a new cell phone is due to the lack of money, resulting in a lack of spending power.
Now the phone is really durable, the major cell phone manufacturers are eliminating the 64g memory, basically 128g start, in the cell phone memory is enough under the premise of most of the smartphone service life is very long, so will not be frequently change the phone. 2, overcapacity ah.
Particularly simple, everyone has a bunch of cell phones, cell phone performance are excess. The demand for our cell phone electronics is decreasing, and the smartphone share should have reached saturation, with one cell phone already the norm. We simply do not need so many cell phones, that now there are too many cell phones, buy depreciation, online and can not be sold. Every day these cell phone brands are too many, the function is basically the same, and then how to buy, a person can a few hands, go home and see, who is not a pile of cell phones, look at all the hard.
are not selling, why cell phone manufacturers are still frequently issued new machines?
1, three words "to inventory".
A netizen found that, for the current cell phone manufacturers, there have been 30 million cell phone inventory, including 20 million finished products and 10 million semi-finished products and core components, so the issue of a new machine has become a way to go to the inventory. If the release of a new machine, that only needs to be stocked or change the packaging to do parts and components and system upgrades to adjust the parameters can be. Packaging a new generation of products for sale, for sellers, the result is that we can hardly feel the new generation of cell phones compared to the old models have substantial breakthroughs in technology, products and experience.
And for the cell phone sales channel, the new machine on sale will have a period of warm-up, during this time, not only the cell phone brand heat has risen, some businesses will also engage in a wave of starvation marketing, telling consumers may not be able to buy the new machine, and the old machine cost-effective is also quite high, in order to further stimulate the old consumption of the machine with such a sales tool, and if the old machine is really not sellable, the backlog of inventory of cell phones can be sent back to the The brand has been replaced with a new model of cell phone.
2, manufacturers frequently issue machines, which also has a very important purpose, is used to test the consumer response to the product.
If the response is poor, continue to modify individual parameters, upgrade the product, and then launch a new product to continue to offer. And the new batch of this single volume will not be too much, but a small amount to iterate, and ultimately achieve the purpose of this inventory. So whether it's on the brand or the channel, their logic and business model is very mature.
Lastly, I would like to say that it all boils down to a lack of technological reserves and breakthroughs. We all should have found that the technology update iteration always stays on the screen, camera, system, service and other configuration enhancements, the real realization of the user experience of the scene of the change of few and far between, which is the Chinese industry upgrading of a predicament.