1), market research. Collect pre-sales support for obtaining information on market demand, to make a response to the market or customer programs; by comparing the same type of products in the industry, to obtain useful value, the formation of the product program; research the industry's cutting-edge technology and integrated into the product, the formation of the product's advantages and selling points.
2), tracking the progress of research and development. For some products, it is necessary to regularly track the progress of product development and the completion of the demand to ensure that the product progress and demand consistency.
3), marketing. The market in charge of the region to develop promotional strategies. On the one hand, to personally participate in the product promotion and explanation, on the other hand, to make the first-line pre-sales staff to fully understand the company's product advantages, features and selling points, but also to analyze the new market, and guide the first-line sales strategy.
4), the establishment of product files. The process includes a focused record of the process of product management, to be able to analyze and summarize the product in the operation of the process advantages and disadvantages.
2, pre-sales support responsibilities:
1), customer research. Develop product programs for potential customer needs.
2), the program for potential customers to explain, answer questions.
3), responsible for inviting and responding to bidding matters, responsible for contract signing matters.
3, product manager and pre-sales support differences:
Through the product manager and pre-sales support duties, basically clear the difference between them, summarized as follows:
1, the core of the work is different. The core of the product manager is the "product", responsible for product programs, promotion, implementation and other work; pre-sales support is the core of the "user", is responsible for the user to specify the needs of the program, training, bidding and contracts and other work.
2, the core of the work is different, creating a different focus of the work. Product managers are responsible for almost the entire product life cycle and profits; pre-sales support is mainly concerned about the customer's research to the contract matters.