The Wuhan epidemic is still in its most difficult moment.
In the face of the shortage of supplies, the whole society is taking action, money, power, to alleviate the epidemic to dedicate their own strength, which as an important force of the community's automobile enterprises, is to perform actively.
According to incomplete statistics, the total amount of donations and materials donated by car companies and enterprises in the industry chain for the epidemic in Wuhan has exceeded 500 million yuan. At the same time, a number of car companies also resumed work in advance during the Spring Festival holiday, rushed to make negative pressure ambulances for the infected area, for the prevention and control of the epidemic to do a good job of material security work.
According to the car has wisdom to understand, this is since 2003 SARS to promote the social charitable system to break the ice, car companies to participate in another "big test", and it is this big test, so that everyone can see the growth of China's car companies.
Car companies in action
At present, for the Wuhan epidemic, most of the car companies are still to donate money, but in addition to financial assistance, vehicles and materials are also the main content of the action of the car companies.
During the outbreak of the epidemic, you can always see the protective materials from the front line of the information for assistance, due to the lack of production capacity and other reasons, the first line of protective masks and protective clothing is seriously insufficient, part of the car companies to take advantage of overseas layout, around the world to buy and raise masks, protective clothing, etc., to support the first line.
January 30, 5 am, SAIC raised from overseas 60,000 *** 2.38 tons of masks landed on time in Shanghai Pudong Airport, received masks opened emergency delivery of medical supplies green channel, immediately sent masks to Wuhan. On January 31st, 40,000 sets of protective suits **** transported by SAIC from Sydney to Shanghai will also be shipped directly to the local hospital in Wuhan through its logistics company. In addition to the materials, SAIC's SAIC-Volkswagen and SAIC-GM will each donate 8 million yuan. At present, SAIC Group's subsidiaries have donated 22 million yuan in cash and materials.
Geely Holding Group is actively uniting its overseas subsidiaries to buy much-needed medical supplies in Sweden and other countries, and the first batch of medical masks, totaling ***250,000, have been sent to the country from Sweden and will be used to support the infected areas. And on January 28, Geely Holding Group and its brands join hands with Li Shufu Public Welfare Foundation to establish a 200 million epidemic prevention and control special fund, which is used for Hubei, Guangdong, Zhejiang, Henan, many places of the epidemic medical supplies, such as equipment, masks, protective clothing, etc., in addition to supporting China's disease prevention and control of CITIC and other institutions to develop viral vaccines and drugs.
On January 29, Nissan, Nissan (China) Investment Co., Ltd. and Nissan's joint venture in China, Dongfeng Motor Co., Ltd. donated 5 million yuan and 100,000 pairs of masks to support the rescue and treatment of patients with the new coronavirus pneumonia in Hubei Province.
Through the positive actions of these automobile companies, Wuhan's fight against the epidemic has been strongly supported.
In addition to the masks and other materials, the negative pressure ambulance is one of the key needs of the fight against the epidemic.
In order to support the epidemic prevention and control, the Ministry of Industry and Information Technology of the State issued a negative pressure ambulance production task to a number of car companies. After receiving the task, SAIC Datsun immediately held an emergency teleconference, urgently mobilized 60 V80-based vehicles from the Wuxi production base, and convened the technical, purchasing, logistics and other departments to jointly discuss and introduce the program, formally resumed work on the first day of the Lunar New Year from January 25th, worked overtime continuously for production and actively contacted the customers and material suppliers, in order to ensure that the delivery was made on schedule before February 5th.
Beyond SAIC Datsun, BAIC Foton and Fujian Benz of BAIC Group have started work on negative-pressure ambulances at their two production bases in the north and south respectively, and Tuyano, Scenic G9, Scenic G7 and other models have been used to be converted into professional vehicles.
On January 28, Jiangling Motors decided to donate 10 Ford Transit negative-pressure ambulances to Wuhan. Since January 29th, the welding line of JMC's Xiaolan factory has started to enter the post one after another to support the manufacturing and delivery of the additional ambulance orders. At present, JMC has received more than 1,700 ambulance orders. Chery Holding Group received the instruction from the Ministry of Industry and Information Technology to produce the first batch of 20 negative pressure ambulances, Chery Ruifu production line is in full force. To ensure that the production of the first batch of 20 vehicles before February 5 to complete the task, and subsequent batches of negative pressure ambulance orders are also actively coordinating resources to step up scheduling.
Of course, in addition to the funds and goods necessary to combat the epidemic, attention to the daily travel of residents is also an important part of the assistance of car companies. To this end, various car companies have taken active action to donate vehicles and deploy resources through their travel companies to provide support for easing local transportation and official emergencies.
Dongfeng Motor Group, which is in the infected area, in addition to donating money, its subsidiary Dongfeng Xiaokang Automobile Co. Ltd. has decided to donate Dongfeng Fengguang 580, Dongfeng Fengguang ix7 and other vehicles valued at about 5 million yuan to the Hubei Provincial Charity Federation. Guangzhou Automobile Group's Guangzhou Automobile Passenger Vehicle will also donate the new-generation Chuanqi GA6 sedan worth 1 million yuan to the Wuhan Charity Federation through the Guangzhou Municipal Charity Association, which will be uniformly deployed for use by the Wuhan New Crown Pneumonia Prevention and Control Command. Geely Holding Group's Geely brand will also donate 50 MPVs Geely Jiaji to the Wuhan New Crown Pneumonia Prevention and Control Command for unified transportation deployment by the local epidemic prevention and control department.
It can be said that the car companies for the Wuhan epidemic assistance, has been extended from the prevention and control of the epidemic to the entire epidemic area of daily life, they have a deeper understanding of the assistance, which in itself is the car companies in the relief of the experience accumulated in the disaster again and again.
From economic considerations to social sunshine
Generally speaking, we think that China's philanthropy started in 2003, because that was the first time that China's social forces carried out social assistance in an organized and orderly manner. However, after 17 years of development, China's philanthropy, after a series of storms, has taken on new characteristics.
Taking the assistance of car companies as an example, 17 years ago, many car companies regarded the SARS assistance as a kind of brand marketing, more from economic considerations. And now, car companies carry out charitable public welfare, basically put the economic factors at the end, but a kind of spontaneous behavior. As we all know, the Chinese car market in 2019, the situation is not optimistic, most of the car companies have very limited profits, but still did not stop the enthusiasm of car companies, which is the proof that Chinese car companies have changed from the demand for profit to national sentiment and social responsibility to bear.
Nobel Prize-winning economist Gary Becker gave the definition of charity, that is, "if the time and products are transferred to people or organizations that do not have a stake in it, then this behavior is called charity."
This also shows that car companies engage in charity, in fact, is to use their own ability to help the poor and needy, return to the community, dedication and love, especially in times of great disasters, all the people are united and unanimous, in order to achieve victory more quickly. Therefore, for them, charity is not necessarily all economically driven, please have more understanding, for the givers, to have enough understanding, there is no need to think so much, as long as the donation is real money and real goods, can save the emergency.
It is true that we do not deny that the state for the enterprise donation behavior will give the corresponding policy concessions, but these are not enough to become the reason to attack them for show. Car has the wisdom to have consulted the relevant sociological experts on the charitable behavior of enterprises, and got an impressive reply:
"Modern civil society, social organizations are naturally the main body of public welfare and charitable donations, and this is also the case in our country. The share of social organizations in the persuasion market has further increased, and the government is further fading out of the persuasion market. But the government encourages and supports citizens and enterprises to participate in charitable donations, and can greatly promote the development of China's public welfare and charitable cause, this is not a black or white issue, but complementary **** win."
That is. Charity needs the sunshine of society, let do have the ability to do charity put down the burden of thought.
The highest level of business is emotional investment
In market economics, for the theory of business there is a line is this, the most basic behavior of business is marketing, from the history of business development, marketing has gone through two periods: pure, in order to promote products and direct marketing is low-level, primitive form; high-level form of marketing of goods to pay attention to the overall effect, in which it is also very Focus on the marketing of their own image, and corporate participation in social welfare activities is an effective emotional investment.
In this regard, the car has the wisdom to think, for the car companies to aid behavior, first of all, prove that these car companies have a certain strength, and, China's car companies have developed to today, the social welfare has become an important part of their present and even the future of corporate development strategy. Practice has also proved that enterprises continue to strengthen the sense of social responsibility at the same time, its own development, especially on the construction of corporate culture has an important impact.
From this point of view, the development of enterprises can not be detached from the society, can not be detached from the times, can not give up the responsibility, not to mention the absence of humanistic care.
In fact, the car has the wisdom to have participated in several car companies to organize public welfare activities, can really feel these car companies to these activities to show the responsibility to bear, that is not related to the interests and merits of the pay. Perhaps, there are still people who would say that car companies are in the show, but as Han Hong said in Geely's medical aid campaign:
"If this is a show, please continue to show."
A final thought: please believe that everything will be fine.
This article comes from the authors of the Motor Home Car Family, and does not represent the viewpoint position of the Motor Home.