Philips' advertising slogan is "Refinement in heart, simplicity in form", meaning that the heart to make perfect technology products to serve the public, so that the public to use it is as convenient as opening a small box, technology is for the people's service.
Philips Electronics is one of the world's largest electronic brands, topping the list in Europe. It is a world leader in color TVs, lighting, electric shavers, medical diagnostic imaging and patient monitoring instruments, and single-chip TV products.
Philips invented the rotary head, which evolved into the Philishave electric shaver, and laid the foundation for subsequent breakthroughs in transistors and integrated circuits. Philips also made a major contribution to the development of technology for recording, transmitting and reproducing television images.
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In 2004, Philips unveiled a new brand promise, "Refined in Mind - Simplified in Form. In 2004, Philips unveiled its new brand promise, "Simplicity in Mind - Simplicity in Shape", and through a large-scale advertising campaign, it promised to provide consumers with products and solutions that are "Designed for You, Easy to Experience, Innovative and Advanced".
Philips on the Shanghai production, sales of removable universal lamps and lanterns product quality for special supervision and sampling,*** sampling of 10 batches of products, after inspection, failed to have 4 batches of products involved in the unqualified items for the structure, external wiring and internal wiring, durability test and thermal test (durability test), heat-resistant, fire-resistant and resistance to starting marks and limits.
Baidu Encyclopedia - Philips (contains the advertising slogan)