Price is usually an important factor affecting the success or failure of a transaction, and it is also the most difficult factor to determine in the marketing mix. The goal of enterprise pricing is to promote sales and gain profits. This requires enterprises to consider not only cost compensation, but also consumers' ability to accept prices, so that the pricing strategy has the characteristics of two-way decision-making between buyers and sellers.
Common pricing strategies include discount pricing, psychological pricing, differential pricing, regional pricing, portfolio pricing and new product pricing.
Extended data:
The influencing factors of pricing strategy are mainly divided into internal factors and external factors:
Internal factors:
1, the marketing target of the enterprise
2, the enterprise's marketing mix
3. Product cost
4. Pricing objectives
External factors:
1, market structure
2. Price elasticity of market demand
3, competitors' products and prices
4. National policies and regulations
5. Other external environmental factors
Baidu Encyclopedia-Pricing Strategy