All the questions lingered in our minds, and for a while we were even a little overwhelmed.
Since ancient times, there has been a way out. If we have been hesitant and indecisive in our advertising campaigns because of the inaction and confused thinking of the relevant state departments in the past, there is no longer any possibility for us to continue. Going the way of the brand, to establish our brand really, this is our only and the right route.
The big wave. The New Administrative Measures for Medical Advertisements will regulate our medical market even more, and some irregular medical institutions will be eliminated from the market. As long as we have the advantages of our own personnel, technology and equipment, and as long as we have a brand that is y rooted in the hearts of the people, I believe that our road will become wider and wider.
Media and platform
Find a suitable media and take our first step.
From the perspective of market research, provincial satellite media coverage as long as more than 500 million, under the same conditions, there is no great disparity in its impact on the market. At the same time, the satellite channel breaks our traditional geographic limitations, theoretically speaking, Tibet TV and Beijing TV is the same, just like our popular channel refinement of the different positioning.
From this level, the satellite channel of Guizhou TV, which covers 530 million people nationwide, is the first gold theater with two episodes of syndication and three episodes of syndication, has been committed to building a gold TV in the west, and is committed to improving the sales power of its customers, and is one of the first five satellite TVs to be on the star, is the best choice for our medical institutions to take the road of branding.
In 2007, Guizhou TV satellite channel in order to further optimize the channel's advertising environment, in strict accordance with the previous state authorities for advertising time on the basis of strict restrictions, once again resolved to cut another 40 minutes of advertising time, for the survival of many brand advertising to determine a good environment.
Conscientiously interpreting the "New Administrative Measures for Medical Advertisements", with the support and help of the leaders of Guizhou TV station, Shandong New Vision Media holds high the banner of the return of medical advertisement brands. At the same time, for medical brand advertising, Guizhou TV station leaders also in the scope of the policy allows to give certain concessions and tilt.
In recent years in the country's provincial satellite TV price increases in the trend, Guizhou TV satellite channel has been to keep a clear head, for the price adjustment has been very low-key, its price system has always been the same level of media in the lowest.
Low-key, showing our broad-mindedness, but also shows our determination and sincerity to build a new media platform for medical brand advertising.
The way out and the future
Compared with long segments of medical lectures, there is a certain gap in the market feedback effect of the brand advertising format. But in the long run, only branding can ensure that we stay afloat for a hundred years.
Many of our investors in private medical organizations have experienced the profiteering era in the early development of medical advertising, which has led to some psychological imbalance for many of our investors in the face of the new conditions of today's market. This situation we can refer to some of the development of other industries, such as health care industry similar to our industry, they also experienced a red-hot profiteering era after a long period of hibernation, only in the past few years began to re-raise the flag of the brand, back to the right path.
Thinking determines the way out, and the way out determines the future. At a time when we are facing the biggest earthquake the industry has ever seen, we need and must convert our thinking, determine our new way out, and grasp the real future.