1. Qualification requirements: merchant stores need to meet certain qualification requirements. Generally, they are required to have registration documents such as business license or individual industrial and commercial enterprise, as well as business qualifications in related industries (such as food business license, medical equipment filing, etc.). Different industries and business scope of merchants may have different specific requirements.
2. Compliance with platform rules: Merchant stores need to comply with the rules and policies of the Xiaohongshu platform, including content management, product management, and user services. The platform stipulates the prohibition of publishing non-compliant content, false propaganda and other behaviors, and penalizes merchants for violations. Merchants need to familiarize themselves with and comply with these rules.
3. Commodity quality and after-sales service: Merchants need to provide high-quality commodities and good after-sales service. Ensure that the description of goods is accurate, the quality of goods meets the standards, and provide timely and effective after-sales support and after-sales protection.
4. Protection of consumer rights and interests: merchants need to protect the rights and interests of consumers, honest and law-abiding business. There shall be no false propaganda, fraudulent sales and other behaviors to ensure that the consumer's shopping experience and rights and interests are protected.
5. Responsibilities and obligations: Merchants need to take relevant responsibilities and obligations. For example, they need to comply with the rules of the trade, deliver goods in a timely manner, and handle returns and exchanges in a reasonable manner. Merchants need to establish good interaction and communication with buyers and solve problems in a timely manner.
It should be noted that the Little Red Book platform may have some specific requirements and restrictions for different industries and merchant types. Specific requirements may vary by region, industry and other factors. It is recommended that before opening a merchant store, you read in detail the Merchant Entry Guidelines and related regulations provided by the Little Red Book platform and make sure that you meet the appropriate requirements.