Sample Logistics Transportation Program
Introduction: logistics service refers to the logistics enterprise or the logistics department of the enterprise from the handling of customer orders until the goods are delivered to the hands of the customer all the activities. The following is a sample of logistics and transportation program that I brought to you for reference only.
Part I: Logistics and Transportation Program Model
My company is registered by the Shenzhen Industrial and Commercial Bureau, approved by the state legal a logistics company, engaged in the logistics industry for many years, has a wealth of experience in the management of cargo transportation. Since its inception, the company has been adhering to the ? People-oriented, honest and trustworthy? Since its inception, the company has been adhering to the "people-oriented, honest and trustworthy" service concept for the purpose of serving the manufacturers and customers, and has won a good reputation.
We are honored to cooperate with your company, in the two sides **** the same interests and the principle of mutual benefit and profitability, our company in order to better serve the manufacturers and customers, specially formulated cargo transportation operation program.
1: During the cooperation with your company, our company arranges a full-time person in charge of your company's goods, responsible for receiving and delivery services. Your company needs to ship a day in advance or 6 hours in advance to notify my company, in order to plan arrangements, mobilize vehicles!
2: Our pick-up personnel must carry my company with the seal of the bill, according to the manufacturer's goods, in accordance with the format of the bill above carefully fill in the weight, volume, consignee, consignor and contact information, and so on. 3: Our company undertakes your company's goods, according to the value of the goods, the need for manufacturers to handle insurance, insurance amount of three thousandths of the price of the goods. No insurance is three times the price of each piece of freight compensation.
4: The goods out of the factory, our company can according to the needs of the goods, packaging reinforcement and other protective measures, so as not to cause scratches, breakage phenomenon occurs.
5: Our company follows the staff 24 hours a day, for customers and manufacturers to determine the status of information on the transportation of goods.
6: After the goods arrive at the location, the first time to notify the consignee with valid documents for delivery procedures, settlement, signature. Cargo transportation operation program
My company is registered by the Shenzhen Bureau of Industry and Commerce, approved by the state legal a logistics company, engaged in the logistics industry for many years, has a wealth of experience in the management of cargo transportation. Since its inception, the company has adhered to the ? People-oriented, honest and trustworthy? Since its inception, the company has been adhering to the "people-oriented, honest and trustworthy" service concept for the purpose of serving the manufacturers and customers, and has won a good reputation.
We are honored to cooperate with your company, in the two sides **** the same interests and the principle of mutual benefit and profitability, our company in order to better serve the manufacturers and customers, specially formulated cargo transportation operation program.
1: During the cooperation with your company, our company arranges a full-time person in charge of your company's goods, responsible for receiving and delivery services. Your company needs to ship a day in advance or 6 hours in advance to notify my company, in order to plan arrangements, mobilize vehicles!
2: Our pick-up personnel must carry my company with the seal of the bill, according to the manufacturer's goods, in accordance with the format of the bill above carefully fill in the weight, volume, consignee, consignor and contact information, and so on. 3: Our company undertakes your company's goods, according to the value of the goods, the need for manufacturers to handle insurance, insurance amount of three thousandths of the price of the goods. No insurance is three times the price of each piece of freight compensation.
4: The goods out of the factory, our company can according to the needs of the goods, packaging reinforcement and other protective measures, so as not to cause scratches, breakage phenomenon occurs.
5: Our company follows the staff 24 hours a day, for customers and manufacturers to determine the status of information on the transportation of goods.
6: After the goods arrive at the location, the first time to notify the consignee with valid documents for delivery procedures, settlement, signature.
Part II: Logistics and Transportation Program SampleThe main business of Sunshine Logistics is to transport fruits and vegetables, mainly in the Longquan area of Chengdu. By transporting fruits with a fleet of vehicles, it provides local fruits to nearby areas. And to meet the needs of customers with high quality service.
I. Market Analysis
As we all know, Longquan is the largest fruit production base in the east of Chengdu, and Sunshine City takes care of the output of fruits and the input of vegetables and consumer products in the two-way logistics and transportation, and is most famous for the output of fruits and the input of vegetables. The land in Sunshine City is basically used for growing fruit trees, most of which are individual growers, and there are many varieties of fruits, with loquats, peaches and grapes produced in April, May and June respectively. About 80% of the fruits produced are used for export (every year, there are foreign merchants, middlemen, or logistics companies to buy), basically sent to all parts of the country, most of which are in the south, in addition, most of the food and vegetables, consumer goods in Sunshine City also rely on the import of foreign countries. These two points provide the preconditions for the development of logistics industry in Sunshine City.
This special production and business environment in YangGuang provides a lot of space for our logistics development, and we position our target market mainly in three areas:
(1), the majority of fruit growers, vegetable production bases, consumer products (sellers)
(2), fruit processing enterprises, the majority of the farmers in YangGuang, and the foreign fruit buyers (buyers).
(3), their own logistics intermediaries or cooperation with logistics intermediaries.
In the face of such a large market surface feel easy, in fact, not: First, most of the fruit producers are local farmers, their own transportation export less, most of them are relying on the foreign businessmen to purchase their own, which invariably increases our competitiveness with other logistics companies and the number of foreign procurement of purchasing staff. Second, there are many local logistics companies, agricultural logistics centers and international. Smaller companies are also countless, such as Chuanbao Trade Co., Ltd. (on behalf of the purchase and sale, agent transportation), Black Gold Fruit Industry, Junhao Trade (can be equipped with plastic bags and plastic bags). Pollution-free fruit demonstration production base: Luodai self-course fruit and vegetable cold storage and preservation warehouse, Sichuan kale cold storage logistics and so on. Third, our experience, technology, capital, customer source and other aspects of the defects, less than rivals, which requires our team must be through unremitting efforts, come up with our spirit of hard work, we work together *** create brilliant.
In order to strengthen our competitiveness into the market we will develop a collection of transportation, warehousing, packaging, trade as one of the transport enterprises, advocating the quality of survival, rely on the credibility of the development, then will be the first to prepare for the first fifty various tonnages, models of set of trucks, and dozens of other agreements with the vehicle with the work of the work of providing customers with all kinds of goods, long, medium, and short-distance land transport. At the same time the introduction of the most advanced technology and equipment, focusing on the improvement of their own efficiency. Advocating the quality of survival, honesty and trustworthiness, the service from the beginning to the end.
The company will provide you with the following services:
First, highway general cargo transportation;
Second, express transportation.
Third, cargo warehousing, sorting, processing, distribution;
Fourth, special cargo transportation, special services;
Fifth, logistics program design, supply chain management.
Competitors and their own strengths and weaknesses analysis:
1, polymerization of international: Sichuan poly and ecological agricultural development limited registered capital of 50 million yuan. Located in Chengdu, Sichuan Longquanyi National Economic and Technological Development Zone, adjacent to the Chengdu-Chongqing Expressway Longquan exit, the main market development, wholesale and retail of agricultural and sideline products, import and export trade, logistics and distribution, deep-processing of agricultural and sideline products, etc., and at the same time, to provide supporting facilities, standardized. Management, safe environment, perfect service, and a series of preferential measures for fruit farmers and merchants.
1, a, free of 3 months transaction fees, free electronic weighing;
1, two, free of charge for foreign fruit buyers to provide 6 months of accommodation;
1, three, free of fruit dealers 3 years stall use fee;
1, four, free of charge for units and individuals to provide 6 months office space;
2, our advantages: the agency Streamlined, flexible, humanized service, the implementation of the point-to-point service, and is suitable for small-scale transportation, convenient for more customers,
Second, products and services
1, corresponding technology: logistics industry on the corresponding technical requirements are also very high. We started a small and medium-sized logistics company in Sunshine City, the basic logistics-related technology is indispensable, such as inventory technology, which is very important and basic. In addition, considering that our company is a small and medium-sized logistics company, our customer base in Sunshine City is mainly fruit and vegetable farmers, that is to say, mainly in the transportation of fruits and vegetables, and when we have to transport these seasonal and fresh products, we also have to take into account the special characteristics of certain transported goods. For example, the requirement of refrigeration, placed in water and so on. In cold storage, our company may be limited funds, capacity, will be more specialized with the third party to do the work of cold storage of small companies, a practical need, on both sides of the *** with the cooperation to complete the transportation, for example, can cooperate with the self-traveling fruits and vegetables from the refrigerated preservation of storage, Sichuan Ganluo Cold Storage and other companies. In terms of inventory technology, our own company has a warehouse, in the goods more we can rent public **** or private warehouse to solve. Finally, there is packaging technology, in the Sunshine City, because of the special type of fruits and vegetables, fruits and vegetables are taken to logistics centralized packaging means, so the requirements of our company also to establish the necessary packaging technology.
2, product service planning: our logistics company's target group is mainly fruit and vegetable farmers in Sunshine City, to provide them with the delivery of fruits and vegetables to the Third Ring Road in Chengdu and the surrounding areas of the fruit and vegetable market services, as well as the ability to transport fruits and vegetables to the neighboring provinces in Sichuan, such as Guizhou, Yunnan, Hunan and other provinces. For large-scale cargo transportation, we are not able to complete independently at this stage.
3, the future of the product and service planning: in the steady development of the basis, we consider that in ten years or so to be able to expand the delivery capacity to medium-sized goods, no longer mainly fruits and vegetables. In Chengdu City and the surrounding provinces and cities to gradually establish branch offices, each good to carry out logistics work in the field, the scope of transportation is also gradually expanding outward. In addition, later strive to expand the scope of customers on the basis of their own website to establish a crm (customer relationship management) system, better communication and transactions with customers.
4, related support: in its own website to set up a membership mechanism, in the initial period, the ability and conditions of the Internet customers free membership, but also in our company's website to publish the supply of other related goods and purchase information. In addition, we can also regularly post lectures and training information on our company website, inviting experts to come and give lectures to farmers on economic and legal knowledge related to themselves. After the formation and development of the company, the establishment of the crm system, the establishment of professional logistics-related arrangements for the system (such as vehicles, personnel arrangements), a reasonable use of resources to improve the company's economic efficiency.
Third, the market and sales]
Market forecast: the market has great potential for development, there are not many competitors, and their online sales are not done enough (survey found that Longquan's logistics companies did not carry out the construction of the website and other work). There is no work on website planning. We will utilize the advantages of online marketing to compete with the existing companies. At the same time, because we are a newly established company, strategically we will take the approach of avoiding strong competition in order to avoid being defeated by our competitors at the place where the business is established. Now Longquan do fruit and other transportation enterprises gradually developed, the future competition will be greater, now it is the weakest competition in the market, now most of the fruit growers are transporting fruits to the nearby areas, our logistics company will carry out two service work, one, the fruit transportation to the nearby areas. Second, we do not do long-distance transportation, but we can help to carry out long-distance transportation of fruit farmers to contact, so as to improve our trust index in the hearts of customers, in order to enhance the image in the customer as soon as possible.
Furthermore, now Longquan fruit farmers are more, if we can help them to ship their fruit, not only solve the problem of fruit farmers fruit storage, but also for their fruit to bring greater business opportunities. According to the above can be seen now Longquan fruit market is very broad.
Because we are not much difference with the competitors, we have to take the product positioning approach is the product user positioning method, that is, to find out the correct user or buyer of the product, so that the positioning in the target market appears to be prominent in this target market group, for their location product services, etc., especially to shape an image.
Product positioning steps:
1, analyze the products between the company and competitors.
2. Identify the differences.
3. List the main target markets.
4. Identify the characteristics of the main target market.
5. With the needs of the target market, followed by the combination of the product's characteristics and the needs and desires of the target market.
At the same time, we will establish our image in the minds of customers after the establishment of the company, with good service careful management to win the trust of customers to attract more customers and businesses.
Channels: the company was established where, as only entered the industry, need a lot of business to recover costs, favorable sales will be the fastest way to carry out the recovery. Our company is mainly engaged in third-party logistics, the establishment of the enterprise we make up for our shortcomings through the appropriate carriers, and at the same time put a lot of advertising to market the enterprise, so that the majority of customers understand our company and gradually trust, but also through the wide distribution of flyers and posters to market the enterprise. Another problem faced by the logistics is the storage of products, in addition to the use of the company's warehouse, do not rule out the use of other public **** warehouse to alleviate the pressure of their own warehouse.
Fourth, financial analysis
Fifth, risk analysis
1. Industry risk
Data show that China's fruits and vegetables and other agricultural by-products in the picking, transportation, storage, and other logistics aspects of the loss rate of 25% to 30% or so, that is to say, more than 1/4 of the agricultural products in the logistics link is consumed. And the developed countries, fruit and vegetable loss rate is controlled at 5% or less, the United States vegetables and fruits logistics is more typical, the product can always be in the post-harvest physiological needs of the low-temperature state and the formation of a cold chain: field pre-cooling after harvest? Cold storage? Refrigerated truck transportation? Wholesale station cold storage? Supermarket freezer? Consumer refrigerator, fruit and vegetables in the logistics link loss rate of only 1% to 2%.
Fruit transportation conditions are more complex, some varieties are afraid of cold, some are afraid of heat. Combined with the actual situation in Sunshine City, for example, in April now in full bloom loquat, loquat flesh is soft and juicy, and ripe in the early summer high temperature and rainy season, so the general conditions are difficult to storage and long-distance transportation and marketing. And assuming that the use of storage preservation method, can make the loquat freshness period increased to more than 80 days, but long-term storage will make the loquat fruit flavor fade, will also reduce the quality of loquat.
The problem, one is the lack of processing, preservation, packaging and other logistics technology in the circulation process, the added value of the goods is low, and its sales of goods in addition to food and other agricultural products are easy to save, the general fresh products such as fruits must be in one or two days to complete the whole process of logistics of agricultural products, or the interests of the producers will be a great loss; Second, the logistics radius is extremely limited, it is difficult for producers to a greater spatial extent. Producers are difficult to find in a larger space within the scope of the demand for higher value can be out; Third, the unit logistics costs are very high, due to the circulation of this agricultural logistics and sales volume are very small, resulting in a unit of commodity transportation costs, sales of time costs and transaction costs are very high.
Lack of sound, fast, sensitive, safe and reliable logistics management information system network. Currently in the production and circulation of fruit, not only farmers lack of information, even if some leading enterprises also lack adequate market information, resulting in the production link and the circulation link disconnect, resulting in product backlog loss phenomenon is serious. Due to the lack of information, the product sales difficulties, agricultural logistics process, the capital back together slowly.
2. Quality risk
Because of the high water content of fresh fruit, freshness period is short, very easy to rot and deterioration, so the transportation efficiency and circulation of freshness conditions put forward high requirements.
① Physical damage
For a long time poor operation is a major factor causing quality damage to the fruit. Transportation of goods suffered physical damage to the quality of a great impact. The main causes of physical damage are poor handling, overloading, and improper stacking arrangements. Although the use of packaging plays a significant role in mitigating the extent of physical damage suffered by commodities in transportation, it still does not prevent the effects of poor handling in transportation. The vast majority of fruits contain more than 80% water, belonging to the fresh and perishable products, if in the transportation handling operations do not pay attention to light handling will suffer damage. After the breakage of goods is not easy to store, very easy to cause decay, and therefore in the fruit transportation to strictly do light loading and unloading.
For example, the loquat in Sunshine City, for example, loquat skin is thin, and there is no after-ripening effect, so it is necessary to harvest when it is basically ripe. Harvesting too early will affect the quality and yield of the fruit, harvesting too late will affect the fruit's resistance to storage. And susceptible to mechanical damage, the wound is easy to rot, the skin is easy to turn brown. If untreated storage at room temperature for 10 days, that is, 80% of the fruit rot, so the loquat preservation of loquat transportation and sales is extremely important
Transportation arrangements for yardage is also very important, even if the goods are not overloaded, but also must be careful to a car of fruits orderly stacked, yards, maximum protection. Between the packages should be tight, so that there will not be too much shaking between the packages in transportation. Packages should be placed over the entire bottom of the car to ensure an even distribution of static pressure in the load. Be careful that the pallets do not go beyond the edge of the car. It is important to make the lower me packages bear the weight of the entire package of the upper layer instead of the lower goods bearing the weight of the upper layer. For this reason, rectangular containers are better, irregularly shaped containers, such as bamboo baskets, wattle baskets, to stack into the desired format is much more difficult.
There is also through the Sunshine City fruit market field test found that: workers in the process of loading and unloading fruit or during transportation, are standing or sitting on the packaged goods. This also produces physical damage similar to that caused by overloading, and this behavior needs to be stopped by all means.
② water loss
Fruit freshness can be said to a large extent to keep water. Fruit in the harvest after the transportation period occurs during the phenomenon of water loss is unavoidable, because the respiratory metabolism of the fruit to consume part of the water, due to a variety of reasons caused by the evaporation of water, control of transportation in the fruit loss. In the transportation process, especially in the hot season, but also pay attention to cover the goods, so that the sun can not be directly irradiated on the goods. However, the placement of coverings should make the goods before and after the ventilation channel is not blocked. The main method of preventing heat gathering is to strengthen ventilation, that is, when stacking packaging pieces, so that the air can flow freely between the packages. In particular, attention should be paid to the use of means of transportation driving air flow, so that the air flow through the pile or even flow through the packaging parts of the interior.
Six, business strategy
1, the overall strategy
We will take advantage of the entire Longquan rich fruit industry and transportation advantages, for the center of Chengdu and the surrounding area to provide high-quality logistics services, give full play to the geographic advantages of Longquan area, and actively participate in the market division of labor, exchange and competition, and the current stage of the first efforts to be based on Chengdu's market, and in the future is committed to become a radiation of Sichuan and Chongqing regions and the country's fruit logistics distribution center. In the future, it will strive to become a fruit logistics distribution center radiating Sichuan, Chongqing area and the whole country, and then gradually advance to the international market after achieving the above goals, and promote the modernization and internationalization of Longquan fruit market.
2. Product and service strategy
2.1: Product development strategy:
As a new logistics company in Longquan area of Chengdu, combining with the actual situation of the local area, including the natural transportation conditions and policies and major competitors, etc., we will process and store the fruits, mainly high-quality fresh fruits and some dried fruits, and build up our own brand, and make full use of our existing marketing network and market promotion. Existing marketing network and market promoters to push the product to the surrounding market, through the website publicity, the realization of online information dissemination, vehicle allocation and vehicle status in time to monitor, so that customers at any time are able to understand the distribution of their own goods, to achieve the transparency of the transportation of the customer.
2.2: service strategy
Including online and offline two aspects, the website service is mainly to realize the membership system, online product display, online consulting and negotiation, trading, complaints and online faq, regular promotional activities, customer visits and other measures to provide better service as far as possible
The network service refers to the service in the process of the circulation of the product, including the collection, transportation, processing, distribution and other aspects of the fruit. Collection, transportation, processing, distribution and other aspects of the service, specifically?
3. Organizational management strategy
Establish a leadership team to centralize and unify the control of the organization and management team, with the financial to measure business activities, and rationally allocate the company's human, financial and material resources and other resources. From top to bottom, including the general manager, the secretariat, the Ministry of Finance, the Ministry of Human Resources, the Ministry of Public Relations, the Ministry of Planning, the Ministry of Marketing, the Ministry of Technology, the Ministry of Safety and Health, the Ministry of the implementation of the Department and other departments, to strengthen the internal management of the company to hire professionals and leadership, the establishment of a perfect wage system, rewards and penalties system, through the implementation of a variety of activities to strengthen the company's employees' skills and knowledge of the quality of the staff to carry out training on all members of the enterprise. Members are treated equally and other measures to establish a good image of the company, so that each member of the company to achieve loyalty, satisfaction, the formation of corporate culture. This will enable the company to be comfortable in both internal and external relations.
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