1, Yajie Hardware:
Enterprise honors: China's Famous Trademark (the only one in the industry), Guangdong Famous Brand, Guangdong Province, Guangdong Province, China's top ten brands of hardware quality brand, the first national customer satisfaction products, Guangdong intellectual property rights advantageous enterprises, and so on. General Manager: Mr. Cao Hantian (according to the information, the chairman of the board of Yage Hardware is Cao Zhanbin of Jianmei Aluminum, and Cao is the 339th of Forbes billionaire), Brand and Market: Yage Hardware was founded in 1990, and it started with die-casting business at the beginning of the factory, and started the brand operation with the trademark of "Yage" in 94 years. Before 2006, 70% of the sales of Yage hardware came from export business, after that, it began to make efforts in the domestic market, and quickly established sales channels, according to its official website, Yage hardware has established nearly 1,000 stores in the country, and the domestic sales have accounted for 60% of its total sales. Yajie Hardware is also the first hardware company to continuously advertise in CCTV, its brand awareness according to Baidu.com has the first place in the industry. 2010 is the 20th anniversary of Yajie Hardware, and the industry's first "Yajie Hardware Festival" has been launched. Product and technology: Yage Hardware has been committed to R&D and manufacturing of the products before the strength of the domestic market, even in the four major brands of China's decorative hardware, Huitai Long are its OEM customers. This kind of silent R & D and manufacturing development idea also creates the solid development foundation of Yajie Hardware. According to the data show that Yage hardware has the industry's largest production base and professional R & D team, at present, there are more than 150 effective product patents, including 8 invention patents. 2006, Yage hardware with the strength of the traditional locks began to enter the field of fingerprint locks, and is now the top ten fingerprint locks brand. Yazhou Hardware's products are also the most seriously copied products in the industry. As of the end of 2009, Yajie Hardware has sued Wenzhou, Zhongshan, some cottage hardware factory nearly 70 infringement. Sales in the past three years: According to the statistics of Guangdong Provincial Bureau of Statistics, Provincial National Tax Bureau, Provincial Local Tax Bureau and Guangzhou Customs, the total sales of Yage Hardware in 2007 amounted to 604 million dollars, with an annual production capacity of more than 10 million mortise door locks. Publications and portals: Yage Hardware Newspaper is published from time to time. Its portal, recently has a big change, the content is richer, highlighting its "focus on hardware for 20 years," the strong strength and brand foundation, the company's own information information is updated faster.2, the famous door locks industry:
Honor: engineering construction products, reform and opening up thirty years of daily-use hardware industry, such as outstanding enterprises General Manager: Mr. Chen Li Brand and market: was established in 1998, the last two years of the domestic market investment is greater, and the progress is also very fast. Its marketing strategy is mainly to play a "blitzkrieg", fast store construction, sales staff, set up offices around the country. At the same time to "surround the city with rural areas" marketing techniques, the first possession of the secondary market. In Jiangsu is mainly active in the county-level market, that is, the consumer capacity of the market. If the economic conditions of the provinces will be directly first strong into the secondary market, and then siege the primary market. In provinces with general economic conditions, it enters the primary market first. Its price positioning is mainly cost-oriented, price to win. Famous locks is a fast-growing brand. Products and technology: Mingmen locks started with locks, the main product is locks, has been supporting most of the hardware, sanitary ware, door hardware, small handles and so on. In recent years also followed the trend to start focusing on checkroom, faucet shower and other products. There are one hundred engineering and technical backbone of the R & D, design team, with independent intellectual property rights of the national patent 107. Attention is paid to the research and development of new products and technologies. Also began to try fingerprint lock products. Sales in the last three years: unknown. Publications and portals: the publication of the famous door newspaper, its portal home page is more concise and generous, but the amount of its corporate information is less.3, Huitailong hardware sanitary ware:
Brand Honors: Guangdong Province famous trademark, South China's "Top Ten Most Influential Building Material Brands" (issued by Yangcheng Evening News). General Manager: Mr. Chen Hongtian. Brand and market: Huitailong was founded in 1996, has a history of 14 years, the stronger domestic hardware brand, high-end brand positioning, focus on brand promotion and appearance of packaging, advertising in all parts of the larger investment in the domestic market has formed a strong network of resources; in the sale of the form of outlets, there are forms of outlets are divided into: stores, stores, counters, specialty stores, and so on; in the sales of Network management has formed a relatively standardized system; in the coastal economically developed market engineering channels to do better. Products and technology: the starting products are rails, hinges. The main products include furniture hardware, decorative hardware, door control hardware, door locks, door pulls, sliding door accessories and other series. The pricing of its products is relatively high, but the discount is low. In its sales process encountered technical problems with professional engineers to explain. Sales in the last three years: unknown. Publications and portals: the home of the web portal (the company's own information is slow to update, the site is more industry-specific content, but it set up a specialized e-commerce department in May 2010, with a dedicated team to operate the network to promote), the "home" magazine (printed content editing rough, and its high-end brand image does not match), "Huitailong" newspaper (too much focus on internal business) employees' cultural life, the paper company tabloid).4, top solid hardware:
Enterprise honors: high-tech enterprises in Guangdong Province, 41 national patented technology, China's famous brand enterprises, national quality testing products, China's high-quality environmental protection building materials, China's excellent locks and so on. General Manager: Mr. Lin Daxin Brand and Market: Formally established in December 2002 . This is the agent of Taiwan top solid, after the establishment of a good channel, the agent snatched the top solid trademark and then build their own factories, from the original agent into a brand owner and production operator, because of its keen market awareness, and constantly develop series of products to meet the needs of consumers, a great success, a short period of time the operation of the industry has become a shining star; However, recently the top solid will be the center of the strategy to shift to the sliding door, ecological door, Cabinet products, hardware products in its entire business sector is bound to be affected, either driven by the new business, or by the new business squeeze out. Products and technology: hardware products in the hanging wheel, hanging rail to do better, the other products are mostly labeled. Its strength in publicity seldom mentioned the strength of technology research and development, in its portal more to show the quality control, production equipment and processes and so on.In terms of the update of its new products in the hardware category is relatively small, it will be more R & D efforts into the new business segments.
Sales in the last three years: not available. Publications and portals: The home page and content of the corporate portal is disorganized, with too much content, less updates on internal information, and the overall image of the site is not in line with its terminal image in the market. It also publishes internal publications.