What do pharmaceutical representatives do: customer visits, product promotion, market research, training and education, sales reporting and data analysis, and collaboration with internal teams.
1. Customer visits: Pharmaceutical representatives regularly visit doctors, pharmacies and other healthcare organizations to establish and maintain good relationships with them. They introduce the company's medicines, medical equipment or other medical-related products to doctors and provide professional information and advice.
2. Product promotion: Medical representatives are responsible for promoting the company's products to doctors and other related professionals. They learn in detail about the features, efficacy and usage of the products and provide relevant information and samples to the customers. Pharmaceutical representatives also answer customers' questions, explain the advantages and indications of the products, and help customers choose appropriate treatment programs.
3. Market Research: Pharmaceutical representatives are responsible for collecting market information and competitor intelligence. They observe market trends, understand customer needs and industry developments, and feedback this information to the company. Through market research, pharmaceutical representatives help the company develop sales strategies and promotional programs.
4. Training and education: Pharmaceutical representatives need to constantly learn and update their medical knowledge, product knowledge and sales skills. They participate in training activities organized by the company to learn the latest medical research results and product information. Pharmaceutical representatives also organize and participate in academic conferences, seminars and training courses to share their knowledge and experience with doctors and other professionals.
5. Sales reports and data analysis: Pharmaceutical representatives need to keep track of customer visits, sales data and market feedback, and write sales reports. They analyze sales data and market trends to assess product sales and adjust sales strategies and plans accordingly.
6. Collaborate with internal teams: Pharmaceutical representatives work closely with sales, marketing and R&D teams within the company. They provide customer feedback and needs to the internal team, assist in developing marketing strategies, provide suggestions for product improvement, and work with the team*** to achieve sales goals.