_ _ _ _ The core competitiveness of construction enterprises
Abstract: The construction industry is a macro concept. To understand its core competitiveness, it must be divided into several departments (enterprises) in the industry, and construction enterprises are the core part of the whole construction industry. Therefore, the following contents will focus on the core competitiveness of Luoyang construction enterprises.
Keywords: general contracting; Environmental protection building materials; Go out and bring it in; Green building; Economic benefits, environmental benefits and social benefits; Architectural concept; Harmony between characters and scenes
Luoyang construction enterprise belongs to one of the construction enterprises in China. The problems existing in China construction enterprises also exist in Luoyang construction enterprises, but the depth and breadth are slightly different, even worse in some aspects. After investigation and analysis, Luoyang construction enterprises have the following problems: first, the market investment is not standardized, which leads to confusion in the construction market investment; Second, some private enterprises have unreasonable structure, low management level and imperfect social responsibility performance; Third, in the whole project construction process, the operation level of marketization, specialization and systematization is still relatively low; Fourth, there are deficiencies in informatization, industrialization level, product science and technology content and enterprise management; Fifth, the concept of construction management is unclear, and the concept of industry innovation lags behind.
With the further development of social economy and social culture, the development direction of Luoyang construction enterprises has new requirements: on the one hand, it is necessary to improve the internal management structure and mechanism of construction enterprises to ensure the orderly construction system; On the other hand, it is necessary to optimize and upgrade the architectural concept, knowledge and technology composition and innovation ability; Third, strengthen the macro supervision and guidance of government departments to ensure the healthy and orderly development of construction enterprises; Finally, we should strengthen all-round foreign exchanges in ideas, technologies and ideas, actively "bring in" and "go out", strengthen our own capabilities as a whole, build our own brand image, and strengthen the self-protection of property rights and the fulfillment of social responsibilities.
According to the problems and development direction of Luoyang construction enterprises, the core competitiveness of Luoyang construction enterprises refers to: having core competence that other construction enterprises do not have or do not fully have; It is in a leading position in social influence, technology, market, capital, management and resources, and has the ability of sustainable development to maintain this leading position. Therefore, the core competitiveness of Luoyang construction enterprises should be an ability to integrate various elements to maximize benefits. Its three meanings are: ① marketing ability, ② project management ability and ③ service innovation ability; These three characteristics are: ① it provides the potential to enter diversified markets; (2) display value to the customers it serves; It is difficult for competitors to imitate.
By further analyzing the components of the core competitiveness of construction enterprises, people can further understand what is the core competitiveness of Luoyang construction enterprises. The following is a further analysis of the elements that constitute its core competitiveness.
First, in terms of social impact, construction enterprises should pay attention to the shaping of their own brands, images and credibility, and leave a good image of "contributing to social progress" to the public and individuals.
Learn about the brand here first; In the category of architectural brand, brand covers enterprise scale, performance, construction quality, engineering quality, enterprise reputation, tracking service, business scope, product promotion, social effect, cultural value and other aspects, and this is a systematic, continuous, long-term and trivial work. Brand building is a long-term process; First, building a brand does not mean advertising. In addition to advertising, construction enterprises still have many things to do, such as comprehensively enhancing brand awareness, reputation and loyalty; Second, the tree brand "don't blindly follow the trend"; Third, brand building is not only an integral part of marketing management, but also an important part of enterprise strategy, so it should be built and managed from the height of enterprise strategy; The specific performance of brand building is not only marketing, advertising and communication, but also the continuous transmission of comprehensive strength of enterprises from the inside out, which should include all internal and external action factors of construction enterprises; Moreover, brand building is a management tool and commercial system to coordinate and balance the development strategy and viewpoints, specific practices and customer viewpoints of construction enterprises, which can help the implementation, control, sustainability, balance and development of the positioning of construction enterprises.
By shaping the brand of construction enterprises, on the one hand, it improves the visibility of enterprises, which is conducive to the healthy operation of construction enterprises, on the other hand, it symbolizes the improvement of the overall comprehensive quality of construction enterprises, which is conducive to the construction enterprises to take this opportunity to go to the whole province, at home and even abroad and participate in international competition.
Second, technically, it can be vividly said that whoever has mastered the technology will have mastered the strategic initiative, especially the control and possession of the core technology. There are three main technical breakthroughs: one is to improve, optimize and upgrade the original technology; The second is the technical ability to introduce, absorb and digest other advanced technologies and create new connotations and benefits; The third is completely independent innovation. In these three aspects, we should pay more attention to independent innovation, provided that construction enterprises have the ability to innovate. With the comprehensive opening up, the innovation of various construction industries is also changing with each passing day. Strengthening independent innovation is conducive to leading the industry trend and enhancing the competitiveness of construction enterprises.
Third, in the market, Luoyang construction enterprises should strengthen their marketing ability, and cannot rely solely on the influence of traditional infection and diffusion methods. The advantage of marketization is that enterprises can understand the market dynamics in the first time and sell themselves in the first time. On the one hand, market-oriented can avoid the incompleteness and dispersion of information and is conducive to collecting reliable information; On the other hand, it is to increase the number of project employees and create more opportunities for enterprise engineering. Here, construction enterprises should pay attention to cultivating a strong marketing team. On the one hand, they should use this marketing team to explore the market, find target customers and enhance their bidding ability. On the other hand, they can strengthen contact with customers, do a good job in post-project service and leave a good reputation.
Fourth, in terms of resources, we should pay attention to economy, timely benefit, environmental protection and energy conservation, and maximize economic and social benefits with limited resources.
The development of new materials and new energy sources by construction enterprises, on the one hand, reduces the cost of purchasing raw materials and the risk of single demand, on the other hand, is conducive to environmental protection and the full use of social resources. This is the ideal concept of resource development in 2 1 century. The following is an overview of some new theories and materials of building resources.
Building materials can be divided into two categories: materials used directly and materials used after secondary processing on site; These two kinds of demands must be based on the standards of safety, firmness, energy saving, land saving, water saving, material saving, environmental protection, fire prevention and earthquake prevention, strengthen the control of construction, supervision and quality supervision, guide the supply with demand, guide the virtuous cycle development of building resources production, and achieve the harmony between resources and environment.
Green building refers to providing people with healthy, comfortable and safe living, working and activity space. At the same time, resources (energy, land, water, materials) are used efficiently in the whole life cycle of sub-buildings (material production, building planning, design, construction, operation and maintenance, demolition and reuse), and buildings and green buildings with the least environmental impact become safe, healthy, efficient, comfortable and low environmental load living spaces by using energy-saving and effective resources, thus achieving a win-win situation between buildings and the environment. Energy-saving building has the components of green building, and green building is the development direction of energy-saving building.
Develop and improve the existing energy-saving means: insulation materials, equipment, insulation doors and windows, heat meters, etc. Popularize the application technology of solar water heater, ground source heat pump and water source heat pump, and develop high-tech industries such as solar power generation applied to buildings; Solar refrigeration; Solar fiber lighting; Promote energy-saving lamps; The application of coalbed methane in wind power plant in buildings: strengthening the comprehensive utilization of waste resources; Encourage the use of fly ash, fly ash to produce brick blocks and exterior wall bricks; It is forbidden to use solid soil-stained bricks to create favorable conditions for popularizing new wall materials.
Through the understanding of the new concept of construction enterprises, it is helpful for enterprises to have a clear goal in the choice of resources, so that the whole building can meet the requirements of the times and meet the psychological feelings of customers in material demand.
Fifth, in terms of funds, raising funds for the development of enterprises through various financing channels and financing methods is conducive to the construction enterprises to concentrate on doing great things and increase the weight of bidding.
Construction enterprises can pool social idle funds by issuing stocks and bonds, and invest in technological innovation, system construction, personnel training, material procurement, marketing and talent introduction. , thus creating vitality and vitality for the construction enterprise as a whole.
Sixth, in management, effective, scientific and reasonable management can make enterprises run healthily, systematically and orderly. In order to achieve development, construction enterprises must attach importance to management, which is divided into material management, financial management, talent management, strategic management, internal structure management, corporate culture management contracting, subcontracting, bidding management and environmental management.
The purpose of management is to make the whole system procedural and institutionalized. Contracting is a common management mode in the construction industry. When exploring the coordination method of "design-construction-procurement", construction enterprises should pay attention to adopting a variety of contracting methods, enrich and improve the general contracting project management system suitable for the current situation of the construction industry, and achieve the purpose of ensuring project quality, shortening the construction period and achieving good investment benefits.
The general contractor has often adapted to the professional engineering construction contract, is used to unit price contract, budget and construction according to drawings, and lacks the management research and summary of the general contracting responsibility, general contracting management objectives and management system, which makes the operation seem mechanical and inflexible.
Owners do not directly intervene in specific management. The owner may appoint the owner's representative or entrust a consulting company as the project manager, put forward the owner's requirements and review the contractor's documents. Supervise the project implementation and quality acceptance, and organize and participate in the acceptance of the completion filing system. The general contractor can independently complete all or part of the project, or subcontract the design, construction and supply of the ginger project.
The owner or entrusted consulting company submits the bidding documents → the general contractor submits the bidding documents → the general contractor negotiates and signs the contract → the scheme design and construction drawing design → the project progress plan → the equipment procurement plan and the professional subcontracting selection → the project construction → the completion and delivery.
The above is the performance of management in contracted projects, while construction enterprises are optimizing the scheme design; Project schedule → survey and design, subcontractor bidding, material and equipment supplier selection, construction schedule, completion acceptance arrangement, etc. Selection and management of subcontractors → defining their responsibilities, obligations and rights; Quality control; Cost control; Satisfaction of all parties → equality, friendship, trust, unity of values, balance of interests of all parties, and ultimately * * * should be systematized and institutionalized to ensure the orderly development of management.
The analysis of contract is only one aspect of management interpretation. In fact, management plays a very important role in an enterprise. There was a popular saying in Japanese business circles that "the development of an enterprise should be managed if it succeeds, and managed if it fails". We can see the importance of management, and we can also think that management is the nerve center of an enterprise.
The core competitiveness of Luoyang construction enterprises can not refer to a certain factor or one aspect, but to realize the coordinated and unified development of all factors and departments from its overall system in order to maximize the overall benefits; All elements and departments are inseparable departments in the production value chain of construction enterprises. Only by organically combining and integrating all departments and elements can Luoyang construction enterprises be in an invincible position in the market competition. It is necessary to form an idea in the whole value chain, upgrade this idea to value orientation, and let construction enterprises develop in a targeted and orderly way in their development. This concept should be people-oriented, and the development of construction industry should aim at serving and adapting to the long-term interests of mankind, so as to realize the harmony among architecture, people and nature.
Reference: {Characteristics and Connotation of Core of Construction Enterprise}-Ge
{Luoyang Construction Enterprise Management and Organization}-Xie Lingling
{Brand Image of Construction Enterprise}-Zhao Yingying
{Project Contracting and Financing of Construction Enterprises} —— Li Junwei
{Examples of Six Construction Projects in Henan Province}-Li Hui
{The Core Idea of Future Construction Enterprises}-Li
{Key competitiveness factors related to the construction industry}-Yang Zhiyong
{Harmonious development of architecture, people and environment}-Wang Peng
{Problems in Construction Enterprises}-Zhu Yuhuan