I am a dry noodle salesman, mainly sold in hotels, units, now in urgent need of a summary report at the end of the month, everyone help me!
New market development can be summarized into the following seven steps: The first step: before the departure, to do five "a familiar". 1 familiar with the company's current position in the industry; 2 familiar with the company's products, especially familiar with the advantages of the company's products, edible methods, storage methods, and other aspects of knowledge about the product; 3 familiar with the processing technology; 4 familiar with the company's marketing culture and marketing policies; 5 familiar with the new market to be developed has been retained in the company's marketing policy; 5 familiar with the new market to be developed. Familiar with the company's marketing culture and marketing policy; 5 familiar with the new market to be developed has been in the company's retention of all the customer resources that can be utilized, including the company's old business units, take the initiative to call for cooperation with the customer. Familiar with the company's current position in the industry directly determines your mentality and bottom line when you visit customers, such as our company is the first share of Chinese grain, China's first brand of rice which determines that we go to negotiate with customers bottom line. Familiar with the company's products, especially familiar with the advantages of the company's products, methods of consumption, storage methods and other aspects of knowledge about the product and the processing process helps us not to speak layman's terms when negotiating, and if the customer is a layman he will think we are experts, if the customer is an insider will be recognized from the inside, so that we are very easy to be accepted by the customer and feel a sense of security and cooperation with our company. Familiarity with the company's marketing culture and marketing policy helps us to negotiate with customers to grasp the bottom line of their own concessions, while allowing customers to feel our company's marketing standardization and continuity of marketing policy. Familiar with the new market to be developed has been retained in the company can be utilized by all the customer resources, including the company's old business units, take the initiative to call for cooperation with the customer is actually looking for customers to do the preparatory work, in November 2000, I developed the Henan market in just one week on the success of the development of the Luoyang, Pindingshan, Zhengzhou, Puyang market, the company's colleagues at that time fine rice that I am not allowed to, in fact, I just go to Henan before, but also to help customers feel our company marketing standardization and marketing policy continuity. In fact, I just go to Henan before, fully collected some and our company has business contacts with customer resources, including raw material suppliers, equipment suppliers, and especially explain the telephone operator to pay attention to the Henan initiative to call the door of the customer, so after arriving in Henan is very targeted to visit the customer to have such a speed. The second step: first to the new market, to do a "survey", three "to determine". Full market research, is necessary to open up new markets and the first link, the market research process is actually also in the market to find the feeling of the process, through the survey can fully understand the competitors' market conditions, market potential and sales forecasts, so as to find market opportunities, to find a breakthrough. Three "to determine" is: First, on the basis of market research through analysis to determine the company's products and marketing policies in the industry's position and advantages, and to find breakthroughs. 2000 rice factory just put into production, I am responsible for the development of the Wuhan market, just arrived in Wuhan, in accordance with the traditional habit of headlong into the grain wholesale market, the results of how to find an agent, and later through analysis found that we can not find an agent. Can not find an agent, the back of the analysis found that the price of our products can not be docked with the common sense of rice, so I changed my mind, why I honestly want to sell our products as rice, why not when the food to sell it? So I put forward "our rice is not rice to sell, but when the food to buy" concept, so in the search for customers a below a lot of wide, this concept was just put forward by some people think it's funny, but to a large extent affects the development of our fine rice company thinking when the customer, why now we have very few agents to do the grain and oil is affected by this! In March 2001, I took over the Jiangxi market, there is only one dealer, I went to the Jiangxi market through the survey found that the Jiangxi market itself produces high-quality rice, and better than the quality of rice in Hunan, to buy rice in Jiangxi is indeed more difficult, but I analyzed and compared to find that our company's 5 kilograms of plastic packaging is our strengths and selling points, competitors packaging to the preparation of the bag is the main and the design of the comparison, so I am in the development of customers to resist, so I have been in the development of customers. Resist, so I focus on the development of customers in the development of 5 kg small packages of rice development prospects and profit margins, with this point impressed many customers, to July 2001 has developed to 12 dealers. Also, although I was not responsible for the sales of noodles, but I found that our noodles in Jiangxi is very market (high turnover rate, retailers have enough profit margins), so sometimes dealers are reluctant to do the beginning of the rice, I introduced the noodles to him to do, and so do the noodles to do for a period of time to taste the sweetness of the rice and then ask him to do it is much easier. I cite these two examples mainly to illustrate the necessity and importance of investigation and analysis in the development of new markets. Second, according to the market needs to determine the preliminary selection of the channel distribution model, is the regional exclusive agent or multiple agents, is the direct sales or find an agent to do, to determine this is very important, which directly determines the back of what kind of customers we actually want to visit. Third, the preliminary determination of your upcoming visit to the customer "blacklist". In addition to the previous mentioned before the departure of the customer list to determine the customer "black list" of methods are as follows: 1 to the supermarket to find some of the products related to our company and not the same as the best-selling brands, record the phone, to find its own regional agents. 2 through the supermarket purchasing to inquire about some of the famous suppliers; 3 multi-faceted investigations, inquiries Circle of successful agents to do. Step 3: visit the customer before the preparatory work: 1, samples and related promotional materials. 2, to determine the bus route, and make an appointment by phone in advance to ensure that they arrive on time. 3, a 〈хх marketing plan〉〉 4, the organization of language: to determine the visit and the customer to talk about the content of the general. The following is the main content of my first visit to the customer to talk about: ① company profile and position in the industry, production scale and capacity, quality assurance and stabilization system, which is mainly to allow customers to eat two pills: one is and our company