The more English terms commonly used in the advertising industry, the better!

Event Management Event Management

Event Planning Event Planning

Event events, activities

Executing Phase Execution Phase

Execution Execution

Executive President Executive President

Fact Sheet information (digital or other materials)

FAQ Frequently Asked Questions

Fashion Business Fashion Industry

Feature article In-depth article

Newsletters in the Feature article genre< /p>

Finance Management

Financial Communications

Flyer

Follow-up

Forum ? Forum

GCG (Grand China) ? Grand China

Glossary

Government Affairs government affairs

Government PR government PR

Government Relations government relations

Govt (Government) ? Government

Graphics Graphics files

Greetings Greetings

Health Care Healthcare

High Tech High Tech

Hospital PR Hospital PR

Human Resource Management Human Resource Management

IMC (Integrated Marketing Communications)

Implementation

Incentive Plan

Industry Industry Participation

Initiating Phase Initial Phase

INPUTS Evaluation Tools

Integration Management Integration Management

Interactive PR Online Interactive PR

Internal Magazine

Internal Communications System

Internal Communications internal communications

Internal Film internal Movies

Internal PR Internal PR

International PR International PR

Internet Communications Network Communications

Internet Media Communications Net Media Communications

Interpersonal Communications

Interpreter

Interview Interview or Interview

Introduction Lantern Publicity Slide Show

Investor Relations Investor Relations

Invitation Letter Invitation

IPR (Institute of Public Relations)

IPRA (International Public Relations Association)

IPRA (International Public Relations Association)

International Public Relations Association

Interview Interview or Interview

Interview ***IPRA (International Public Relations Association)

Issue Diagnosis

Issues Management

ISV (Individual Software Vendor) Independent Software Developer

Job Evaluation

Journalist

Key Media Key Media

Key Messages Key Messages

Keynote Speaker Keynote Speaker

Keynote Speech Keynote

LA (Large Account) Large Account

Keynote Speaker (Keynote Speaker)

Keynote Speaker (Keynote Speaker) Account

LE (Large Enterprise) Large Account

Leadership ? Leadership

Legal Duty

Life Cycle of the Products Products Life Cycle

Lobbying

Logo

Long Term Program Long Term Program

Lucky Draw raffle

Marcomm (Marketing Communications) Marketing Communications

Market Analysis Report Market Analysis Report

Marketing Communications Mix Marketing Communications Mix

Marketing Communications Marketing Communications

Marketing Strategy ? Marketing Strategy

Marketshare Marketshare

Mass Media Mass Media

MB (Medium business) Medium customers

MC (Master of Ceremonies) Moderator

MC (Middle China) 中华

MD(Managing Director) Managing Director, Executive Director

Media ?Assistant传媒助理

Media Analysis媒体分析

Media Communications Strategy

Media Communications

Media Coverage

Media Director Media Director

Media Executive Media Representative, Media Director

Media Inquiry Inquiry

Media Kit

Media List

Media Manager

Media Monitor?

Media Relations

Media Research

Media Tour

Media Visit or Media Outing

Media Media

Meeting Agenda

Meeting Minutes

Merchandise

Methodology

MI (Mind Identity)

MI (Media Index)

Mindshare ? Brand Influence Share ?

Miscellaneous Miscellaneous

Monthly Report

Multifunctional Task Force

National Standards of the PR Professional QualificationNational Standards of the PR Professional

NC (North China) North China

NE (Northeast China) Northeast China ?

Negative Report

New Product Launch

News Clipping?

News Release

Newsletter

No-profit PR Nonprofit PR

Norms of Excellent PR Management Standards of Excellence in Public **** Relationship Management

NW ( Northwest China)

Objective Diagnosis

Offering Services

On Site On Site

Online Advertisement Online Advertisement

Online Communications在线传播

Online Marketing Communications在线营销通信

Online media网络媒体

Online Roadshow 网上路演?

Online Survey

OOP (Out-of-Pocket) Miscellaneous, Daily Occurrence Costs

Open-day Visits

Opinion Leader

OUTCOMES Evaluation Tools Output Level Evaluation Tools

OUTPUTS Evaluation Tools Effect Level Evaluation Tools

Outsourcing Outsourcing

OV (One Voice)

Photo Library Photo Library

Planning Phase Planning Phase

Polish copywriting touches

POP (Point Of Purchase Advertising) Purchase Point Advertising

Positioning

Post Event Aftermath work

Poster Poster

Postmortem A short written summary of the event

Postscript

PR Agency PR Agency

PR Consulting Market PR Consulting Market

AD Netwok Traditional Network Advertising

PSP (Demand side platform) PSP (Demand side platform) ? Demand side platform

CPD (COST per Download)

CPM (cost per mille)

RTB (Real-Time BIdding) ? RTB (Real-Time BIdding)

Mobile ADN (Mobile ?Ad Network) APP in-app advertising

DSP (Demand-Side Platform) Internet advertising