(a) Beginning with the dream of entrepreneurship:
1. If you have 100,000 dollars of ocean looking at the depreciation of the value of the spring, and spring, you can try the wonderful first start-up in life;
2. If you are obsessed with the combination of software and hardware, and would like to make a noise out of the first with a partner to gather 1 million oceans, and then start will be more
2.
3. There is a good entrepreneurial Idea and plan to start, not just rely on passion, have a goal, and then practice.
4. If the Idea is easy to realize by yourself and a few partners, then as far as possible to reduce the hiring of personnel, equipment, rent, management costs, etc., to reduce the waste of money.
5. Timing is very important, if you just think of a great idea comparable to iWatch today, then sit back and watch the tigers (lions and tigers fight, inch of grass, small partners far away).
6. If married female compatriots to hardware entrepreneurship, must need the husband to support and participate in, but also can be tested again in distress and ****. Of course, single female losers hardware entrepreneurship is more worthy of respect and worship.
7. Before you quit your job and start your own business, you need to have a little bit of private goods in your brain and computer, electronic information, chip guidelines, design specifications, supplier catalogs, contact information, and so on, so that you can rely on the usual accumulation of your own, but the company's confidentiality documents must not be retained in order to avoid future problems.
8. Find the target customers to do a product demand and market research, do not swim in the sea after the discovery of only one person to play, self-indulgence or hide in the quilt.
9. Then, before leaving the business with colleagues and leaders to say hello, eat a meal of affection, perhaps in your time of insecurity, often still the East brothers to help you a hand, or mixed well can also be pulled East of the people with the water.
10. the sea, roll up your sleeves, open arms, open heart, embrace everyone, from the beginning from the details of every thing, a good start can be less detour.
(ii) Hardware Design:
11. A complete project design plan, including: total requirements, (alternative) programs, inputs and outputs, etc., while doing while thinking while changing brings a never-ending iteration.
12. Schematics and PCBs are best done by one person to minimize line errors and misunderstandings, with the exception of large projects that require a division of labor.
13. If the chip data is in Chinese, don't be lazy, find an English version to compare, translators often drive small cars.
14. All passive components (resistors, capacitors, sensors, power supply chips, etc.) rated value to set aside more than 50% redundancy, these devices in the harsh conditions of the error is more frightening.
15. Components of the PCB package, drawings, in-kind comparison, this part of the design error rate will always rank first, the industry is generally more than 75%, meaning that most of the project will have to go through the second change board to modify the error.
16. Core, relatively new component selection, sincere face-to-face communication with the supplier, including price, supply, business and other details, do not do it to find out that the lack of stock will be depressed to egg pain.
17. Bill of Materials BOM table to standardize and rigorous, more than one letter less a number, performance specifications vary widely, reduce the waste of time and money, but the first error rate is still more than 50%.
18. Keep communicating with the software, do not hard a breath of not soft, the more advanced the hardware, the more the need for software to drive.
19. Learn to subtract, resolutely cut out completely redundant functions, only streamlined is efficient, reliable, unreliable hardware would rather not use, or will be the beginning of the nightmare.
(3) Hardware less structural design:
20. Make sure that the hardware circuitry in front of you can be put inside the final product you want to make.
21. Consider the battery capacity at the beginning of the design, it is critical to choose the size of battery that the supplier can supply, don't invent new batteries.
22. If the product structure, assembly is more complex, do not be lazy not to do 3D modeling and structural assembly drawings, rely on 2D + stereo imagination can design a combination of 20 size parts of the cattle really do not have.
23. MD structure and ID appearance is always a twin brother, will often PK, but also promote each other, and ultimately have to compromise the balance only for **** win.
24. "Design is everything," said Mr. Joe, and product design (generally ID appearance) can be seen as very important!
25. Simple and reliable is the first key to design, too much flashy design as graffiti.
26. A designer who understands raw materials and processing technology is a truly qualified designer.
27. In the era of popular teardown testing, the beauty of the internal structure is also a user experience.
28. Keep enough communication with the mold factory to make sure that what you design is something it can build, even if it is only a structural appearance of the handplane.
29. In general, a set of understated yet luxurious packaging reflects both the level of design and the spirit of user-first. Users are mostly averse to spending all their money on beautiful packaging, which can easily leave a bad brand image.
(D) hardware and software driver design:
30. Hardware products mostly have a matching heart, monolithic enough not to use ARM, single-core enough not to dual-core, enough is good, unless you want to join the nuclear race.
31. Inside the heart of the driver design, it is best to carry out under the guidance of the hardware chip manufacturer, fully understand the characteristics of the hardware is the first step to a good software driver.
32. Low-power energy control, to be considered from the bottom of the driver, the port should be closed on the shutdown, the time to hibernate immediately hibernation.
33. At extremely low temperatures, high temperatures, and external electromagnetic interference, some components will work out of order, and you need to set up a program to restart, or automatic reset, and give full consideration to error correction, time redundancy.
34. Make the driver a standard upper call interface, so that when replacing the underlying hardware and drivers, you don't have to upgrade the upper program.
Part II: Application and Operation
(5) Software application design:
35. The design of application software has a high degree of freedom, but there is a basic theory of "experience is king" to be observed.
36. In the hardware/software combination project, the application design also needs to consider the interaction with the hardware, the communication delay, dropouts, and other abnormal problems, especially in the domestic 3G network situation is not good environment.
37. If you are still working on the PC application, it is a bit too much. Focus on the mobile client first, and then the PC if necessary.
38. A lot of people are torn between iOS or Andriod. If you are doing mass or loser-level apps, Andriod is recommended to do it first, and if it's a high-fidelity fashion product, you can do a good job with iOS first, and that's enough.
39. Don't take up too much memory, the configuration will never be able to keep up with the growth rate of the application, and when it runs slower and slower, the user will think that there is something wrong with your product, not that his phone is getting slower and slower, and the configuration is outdated.
40. Not a loud brand or non-essential, new apps must not ask for too many permissions at the beginning, users will resent installing a new software to surrender so many permissions, there will be a lot of people to give up the opportunity to experience the product.
41. Application software as far as possible to do a one-time right, do a good job, I believe that the App iterative development that is cheating themselves and others. Hardware and software combination of products, whether the software is not quite, or hardware is not hard, the user is not aware of, so the return rate is very high.
(F) Product production and validation:
42. Find the right processing plant to produce samples, rather than installing yourself in the lab, the factory will help you find problems.
43. Designers and engineers absolutely need to be physically present in the factory to work with the workers on pre-production.
44. Be open-minded and ask the master workers why it doesn't work and how to make it work. Don't just accuse people of being stupid and ignore the fact that your own design doesn't make sense.
45. Focus on pre-production of defective products, analyze them one by one, don't be happy because 99% are good. Maybe this 1% of the causes of defective, in the next production, it becomes 100% of the emergence of defective.
46. The product should be subjected to basic high and low temperature, vibration drop, static electricity test, unless it is sold only to the local market.
47. Fatigue test, that is, let a product in the maximum performance of the work 1 day ~ 10 days to see, statistics of the probability of all kinds of dead error.
48. The last is the product trial test, prepare dozens of products to different target groups, in a variety of different states to use, to verify the adaptability and reliability of the product, but also statistics on user experience feedback.
(VII) Business Operation:
49. Register your company as early as possible to facilitate all business negotiations. In many places can be 0 yuan registration, the gospel of entrepreneurial losers.
50. Find a financial agent to help you complete the registration and accounts and tax issues, unless you want to experience a variety of queuing and stamping fun.
51. As few as possible registered company shareholders (limited company minimum 1), the rest of the agreement to hold shares, to reduce the subsequent change of shareholders of the various cumbersome procedures.
52. Take a good name as early as possible, which is the label of the brand, easy to remember and spread, but also through the industrial and commercial registration query, it is said that Xiaomi is before and after thinking of a few hundred before registering.
53. Since the start of the business, do not be obsessed with the office space, Steve Jobs was in the garage to negotiate the first financing, the little bit of good steel are used on the knife edge must be right.
(viii) Legal and finance:
54. Hire an inexpensive legal advisor who is willing to help, so that shareholders value legal constraints over wine and meat.
55. Contractual agreements with key partners and their signing should ideally be endorsed by the company's legal counsel.
56. If you have creative technology, protect it in a timely manner through patents, copyrights, and other forms of intellectual property, which may also help you apply for government subsidies.
57. If the company's business scope involves the interests of franchises or monopolies, it is very necessary to do a comprehensive diagnosis of legal and regulatory issues, such as the need for health licenses/medical device certification/qualification, etc., the problem should be avoided in a timely manner.
58. Pre-entrepreneurial financial or founder of their own do it, not much work, and no income, is to open the computer from their account to scratch money out, record a water. If the company is registered, then let the agency to assist in doing an external account.
59. The founder should have a financial concept at the beginning, learn basic financial knowledge, and be able to independently carry out simple financial control under the guidance of others.
60. If there is financing to hire a professional financial is very necessary, investors will generally be so required.
(IX) Bulk and supply chain management:
61. Be friends with the supply chain, whether or not he is a tycoon boss, don't take for granted that you are a customer, you have to be a grandfather, sometimes maybe you have to call them grandfather, so it is still fairer to be friends.
62. To high-volume, you have to directly face the various suppliers, can not figure the convenience of fun, Taobao search a bunch of cheap parts back, either often specification is not right, or then want to be out of stock, and even store closed.
63. Each part of the supplier is a circle, if it is an important part, you need to enter the circle to get resources to support, do not see Lei godfather often with Qualcomm executives to mix it?
64. Make sure your marketing plan matches the supply chain's plan, or you'll be selling futures a lot, and it's the chain that breaks easily.
65. If you have a good reputation, you can also let the supplier credit for a period of time, so you can keep the bill for your own company turnover, and then give the supplier, this is a big attraction of selling hardware products, and very often turnover is not a problem.
66. Of course, when it comes to a jungle bully like Qualcomm, you may have to mention the full bag of money to the person's house a few months in advance for registration, and then beg for alms at the end of the month.
67. Doing software companies like asset-light operations, then find a supply chain management business to help you take care of is also good, just to find the right person to help you take care of.
Part III: Development and Enhancement
(X) branding, marketing, sales, and marketing
68. Branding is the image of a company and the embodiment of the value of the company, as long as you tell people who you are and what you are going to do, you have already initially established the prototype of your brand.
69. The trick to branding is not to apply for a lot of trademarks, but to figure out what you do, what is the value, why the user needs you, and what is different from others, which is the key to branding - brand positioning.
70. Without a brand, you are automatically categorized as a nameless cottage, and users won't be able to tell the difference, nor will they take the time to do so.
71. Marketing is to sell the brand through a variety of means, so that users know that you, the means are not used in its extreme, pay attention to the proportion is good.
72. Prize forwarding and V forwarding is no longer effective, and the point of laughter is also tired of seeing the point of urine, marketing is the need for constant innovation and change, but good "word of mouth" is the best marketing, it seems that for thousands of years it has not changed, and it is worthwhile to inherit and carry forward.
73. Hardware and software products, the need to consider both online and offline marketing and sales differences, and a useful combination of family members do not start a fight, self-confusion.
74. Market research is a very critical work, understand the user to understand the market, and then the best decision-making, market research through the birth of the product, growth, death of all aspects.
75. The founder does not have to know the market, but must find people who do.
(xi) business model analysis:
76. Zhou godfather said it makes sense: "the business model contains four aspects: product model, user model, promotion model, and finally the revenue model, how to make money," hardware and software products are more to be considered to make money, because there are hard costs can not be erased. .
77. The business model must be simple, feasible, realistic, successful cases reference is best, rather than the kind of a golden idea can change the world's whims, "read after incineration" this kind of limited to the App, hardware products rarely see so easy to succeed.
78. The business model contains good operational ideas and methods, and if you don't know how to operate, even the best business model is a dead model, and financing will only accelerate the death, or die more loudly.
79. The business model needs to be innovative "Internet thinking", even if the recent various "crackdowns", but the reason has not changed with years ago.
80. To create their own and the team feel reliable and feasible business model, rather than in order to please investors and customized false empty strategy, although the investment community is mixed, but the "stupid money" thing always will not be encountered.
81. The business model can be determined before the first try as a special zone, and after the determination must be adjusted according to changes in the market environment, to ensure that it is alive, not dead.
82. Some prophets like to brag about free hardware, of course, will be realized, but don't worry, at least in the current lack of good hardware products, users will pay for good products, there is no habit of paying for software services, so the first to give up a little bit of cost to make a good product is the right way.
(xii) Blabbering about financing:
83. It's an entrepreneur's dream if there's money first, and then there's a startup. No one will take an egg for the rooster to hatch, have to build yourself into a hen that can lay eggs, eggs and chicks will be there.
84. The process of financing will be long and winding, there are also peaks and valleys, to have the mentality of the ups and downs, otherwise it is easy to walk into a circle of investors in the diamond pit can not come out.
85. First of all, you have to do enough self-assessment, be confident enough, and then you can go on stage.
86. In addition to financing, the background of the investor and the resources at hand is an element that cannot be ignored.
87. The money financed should be used, used to the most needy place to go, only hen become turkey, financing is meaningful.
88. If survival is a problem facing closure, don't waste time to finance it, quickly recognize the failure or change profession or go to work, the investor is not a fund, purely from a business point of view and so-and-so will be closer.
(xiii) enough attention to the team and management:
89. If you are a hard and soft through the geeks, then congratulations, do a lone wolf is best, so that there is no communication troubles.
90. The team includes brothers who follow you barefoot into the fields, and there should also be a bunch of buddies who support you behind the scenes, and you can go pull them down when necessary.
91. If you are a first-time entrepreneur, it is recommended to find a business mentor, who can give you experience in team building and bonding, and even be a peacemaker within the team at certain times.
92. Don't just look for coworkers and acquaintances when starting a business. A diverse and multi-layered structure is easy to work with and coordinate, reduces some of the original flaws, and is conducive to long-term development.
93. According to the vast majority of experience, an equal shareholding structure is the easiest way to break up a partnership. There is no absolute fairness, the best structure is a pyramid, and relative centralization can improve management efficiency.
94. If all the technical and business partners start a business, the best way to allocate the early equity is according to the amount of input and the size of the contribution of the necessary resources, do not invest in the funds and resources, only technology shares, as far as possible, through the option incentives, especially hardware and software start-ups require funds is not small, the more test of determination and perseverance.
95. The company should have a variety of voices, diversified thinking, but the main theme is only one, that is, the founder or major shareholders, if there is no such a soul or leader, then the purely democratic decision-making practices can only be a crisis.
96. Allocate good early equity, but also set aside options, the team is required to grow, to leave some room for imagination later.
97. It is better to have a small team than a large one, and if you lack one, you can find someone to take over, and if you have to leave one more, the team will be easily centrifuged.
98. Some technical positions, find a reliable person first part-time and then into the partnership is also good, in the part-time period can also be mutual friction for a period of time, and then full-time partnership at the right time.
99. If you think you don't have enough experience, the best way is to get involved in a business led by someone else, most of the entrepreneurial experience is learned from the partnership, and the success of the sea is after all a minority.