The medical industry is currently more competitive, management is also more strict, if you have formal qualification procedures, it is recommended that you still go search promotion bidding this road.
Other promotion of the road, at present, are not very suitable for you, the search engine to do a good job on the line, you can go to Baidu, Sogou, 360, uc and other search engines bidding platform account to promote.
How to do a good job of search engine bidding? Methods are as follows:
1 according to product features and netizens search habits to choose the right keywords.
For example: a massage chair function is the treatment of the cervical spine, you can put "" cervical spine massager "this as a keyword"; netizen search habits care about the price, you can put "massage instrument price ""Cervical spine massager price" as a keyword. Internet users he cares about manufacturers, you can put "cervical spine massage instrument manufacturers" as keywords.
2 according to the core selling points of the product, customer pain points to build landing page.
The selling point of the product is the advantage of your product and peer comparison where this landing page to highlight; customer pain points is the customer to buy this product is the most wanted to solve the problem;
For example: to buy cervical spine massager customer's biggest pain, may be the cervical spine compression of the nerves lead to "headache" "hand numbness", your landing page inside, to put your product is how to help customers solve these 2 problems embodied.
3 weeks and months as a unit to do a good job of data analysis, timely adjustments to the excellent and amplification.
Based on the data generated by the placement, weekly small adjustments to the account, monthly large adjustments to the account, the results of the bad timely correction of the direction of the placement, for the results of the ideal, all the funds, time, manpower to focus on the main attack, to amplify the results of the satisfaction.