For enterprises, with the fierce competition among major platforms, traffic dividends are slowly fading, and cross-border sellers are looking for new ways out. If we want our products to attract more people's attention during the advertising promotion process and seize the traffic advantage, we need to have our own healthy and qualified independent station.
Unfortunately, data shows that 50% of websites have a series of problems such as slow website opening speed, incompatibility between computer and mobile device browsing, low website scores, and insecurity. So, from what points should you check whether your independent foreign trade station is healthy?
1. Website opening speed
Research results show that 53% of visitors will abandon the visit when the website loading time exceeds 3 seconds. For Google, every 0.5 second slower loading speed reduces traffic by 20%. Therefore, the website opening speed will directly determine the customer acquisition effect of an independent station. You can use the following tools to diagnose the loading speed of your website.
1. Tool to quickly diagnose a single web page:
PageSpeedInsights
2. Global speed report for the entire website over the past month:
TestMySite
3. Monitor website speed at all times:
Google Analytics
2. Multilingual
Companies that have the conditions will build multiple Language foreign trade websites are also recommended. If the economy allows, companies can establish and improve multilingual foreign trade websites. Why? The native language will bring a more friendly feeling to the corresponding customers.
However, you must pay attention to the accuracy of the English or other languages ??of the website, and express it as perfectly as possible. Never use expressions such as "Chinese English" daydayup.
At present, the one that can achieve the accuracy of human translation is of course Google Neural Machine Translation.
3. Responsive Design
Google announced a long time ago that starting from March 2021, all websites will be crawled and indexed by Google using mobile-first indexing. A website that cannot be indexed by Google is just a display website, with no traffic and no exposure, no matter how beautiful the page is. There is no doubt that websites that cannot adapt to mobile terminals will lose their absolute advantage in Google searches. The testing method is simpler, open your website on your mobile phone and see if it is compatible.
There is no doubt that foreign trade websites that cannot adapt to mobile terminals will lose their absolute advantage in Google searches. We should ensure that our foreign trade website can automatically adapt to different screen sizes and can be displayed smoothly on different devices.
4. Overseas servers
The server space must be stable. If your webpage cannot be opened for a long time or the website loading page is stuck or even errors occur, then visitors are likely to Close it immediately and will not open it again. Because it is a foreign trade website, you must make sure that the server is overseas, not domestic, and do not put the cart before the horse.
5. Promotion effect
Search engine optimization is a long-term solution for website operation, so when choosing a service company, you should check whether the company has outstanding capabilities in optimization. Website Whether it is included in Google within one month of promotion, whether some keywords are ranked within three months, and whether some popular long-tail keywords are ranked ideally within half a year, these are all criteria for judging the quality of a foreign trade website.
A healthy and high-quality independent website will help companies gain a lot of value in the process of acquiring overseas customers. On the contrary, it will make companies get stuck in the quagmire and waste resources. Therefore, for foreign trade companies, sometimes choice is more important than process.
Fuer.com’s custom website construction adopts responsive design. The page can automatically adapt to the screen to provide the best display, which is conducive to the creation of page index attributes by Baidu and Google and the capture of web content.
In addition, it also covers 20 language versions around the world (20 languages ??for 1 price), and provides native language translation covering more than 100 countries and regions. If the same customer purchases multiple language sites, they can intelligently jump to the corresponding language site based on the visitor's browser language, allowing the visitor to browse in their native language.
All websites adopt domestic + overseas dual cluster deployment, intelligent routing, dedicated line transmission, and domestic and foreign exclusive CDN acceleration to ensure global access speed.
Among them, multiple overseas dedicated lines can cover major regions such as Europe, North America, South America, Africa, and the Middle East, ensuring global access effects.
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