? Finding partners, obtaining financial and other policy support can not be separated from a good business plan, business plan can show whether the producer has conducted a complete market analysis, in the daily work, when it comes to business plan, we must not be unfamiliar with the business plan, the business plan is a copy of the founder's goal book. How to write a commendable business plan? I have carefully collected and organized the "Fresh Graduate Startup Plan (Collection 5)".
Fresh graduates business plan (collection of 5) (Part I)? Pharmacy development branch business plan project introduction
? I. Entrepreneurial background
? Recently, the pharmaceutical market and the relevant pharmaceutical reform policy, the traditional small drugstores will be gradually replaced by large pharmacies and chain companies to merge, the traditional price tactics will be gradually replaced by the service system, thus giving birth to a new concept of service for the pharmaceutical sales enterprises, that is, chain drugstores.
? This is our opportunity to develop a new service system in the pharmaceutical market.
? Current operation
? The pharmacy was established in July 1999 and it was formerly known as the Pharmaceutical Manager's Department.
? Later after restructuring to become an individual nature of the pharmacy, currently located in the 31st, the business area of 76 square meters, the existing staff of 5 people, 4 people have obtained professional titles in pharmacy.
? At present, the store's customer base is stable, after this year's redecoration after the store a new look, to create a very good and shopping environment for customers, customer traffic in the rising, based on which we plan to develop a branch, the development of the branch of the start-up capital of about 200,000 yuan.
? Due to the store renovation and the addition of new varieties of reasons, the financial pressure is now relatively large.
? Based on this, I would like to apply for a business loan from your office for the start-up capital to develop the branch.
? II. Project Idea
? In this context, we are proposing to create a pharmaceutical retail outlet as a start-up program at the beginning of our venture.
? The initial proposed address of this pharmacy was chosen on the street, with rural areas as the development market.
? The difference of our project is that we want to establish a combination of specialty items and general items in the pharmacy based on the high incidence of cases (rheumatism, cardiovascular diseases, etc.) in the early village towns, while implementing our unique pharmaceutical sales and service system.
? The system through the establishment of the customer's VIP personal database, each customer's personal information and family, friends and other information collected in the database, used to improve our sales process of pharmaceutical services and after-sales service, which is the innovation and highlights of this business plan.
? Through this humane, all-round pharmaceutical services, the establishment of a bridge of trust between the pharmacy and the customer, so as to improve customer loyalty to our pharmacy, to help the people to understand the health of the pharmaceutical services, in order to obtain the majority of consumers in the market in order to obtain a greater share of the pharmaceutical market share.
? III. Market Analysis
? Our initial business base was selected in the rural-type market towns where the development of the pharmaceutical service system is relatively complete.
? Throughout the rural market, although the overall consumption level is too low, the medical service system is not understood, etc., but the government is making great
? efforts to develop community health services, improve the financing standards and protection capacity of the new rural cooperative medical care, and strive to alleviate the problem of difficult and expensive access to medical care.
? At the same time, the survey found that there are also pharmacies set up a membership card system, consumers have a great sense of curiosity about this, but its low quality of service, it prompted consumers to a high-quality service craving.
? Therefore, today's pharmaceutical sales system will be gradually withdrawn from the stage, replaced by a high standard of sales service.
? Advantages of rural markets:
? Significantly less competition, easy to dominate the market
? All vendors are treated equally, regardless of "branded" or "unbranded"
? Lower barriers to entry
? Avoiding the hassle of bidding for drugs
? Relatively easy channel control
? Advantages of the program
? Through this system of sales, customers are essentially buying attentive service, not just drugs.
? The speech, behavior, communication skills and service level of all personnel in the pharmacy can make consumers feel friendly, comfortable, admiring and satisfied.
? The main advantages are:
? Change the inherent pattern of the pharmacy to enhance the humanized service.
? Improve the drug safety and knowledge of drug buyers.
? Enhance the pharmaceutical sales system from the pure drug-buying stage to the pharmaceutical service stage.
? To obtain a broader and more regular customer base, thus reducing the cost of purchasing medicines.
? Increase the revenue of the pharmacy.
? Harmonize the doctor-patient relationship for better development of medicine.
? Project Prospects
? The project is the pharmaceutical market from "buy drugs" to "buy services" in the early stages of transition, according to the requirements of social development, this system will become the inevitable development.
? For foreign relatively mature pharmaceutical services, the domestic pharmaceutical services are still very lack of, or even can be said to be zero, only Shanghai has developed a relevant molding regulations.
? Based on such a blank market, we have to seize the opportunity to start a business in the early village by the small market development, when the concept of maturity, and then to the large rural market, through the strategy of rural encircling the city, in order to later start a great success.
Fresh graduates business plan (collection of 5) (Part II)? I. Project Introduction
? Project name: Green Base
? Project scale: 50 square meters supermarket
? Project Infrastructure: 7 vegetable containers, 2 electronic scales, 5 beautiful vegetable color pages, 8 banners, 2 tellers, 2 buyers, 2 air conditioners, 1 computer. 1 set of audio equipment, 6 cameras, 2 sets of cashier facilities, 1 set of lighting facilities, a number of bags, cleaning appliances 1 set, a number of promotional pages per quarter, and so on.
? Project product profile:
? Vegetables:
?1) Root vegetables: including turnips, carrots, turnips and so on.
?2)Cabbage category: including cabbage, bok choy.
?3) Solanaceae: including tomatoes, eggplants, peppers.
?4) Melons: including cucumber, winter squash, pumpkin, bitter gourd, zucchini and so on.
?5) Legumes: including kidney beans, cowpeas, peas, lentils and so on.
?6) Green leafy vegetables: including spinach, celery, lettuce, fennel and so on.
?7) Potatoes and yams: including potatoes, yams, ginger and so on.
?8) Onions and garlic: including scallions, garlic, onions, leeks and so on.
?9) Aquatic vegetables: including wild rice, cucumber, lotus root, watercress and so on.
?10) Perennial vegetables: including bamboo shoots, golden broccoli, asparagus, lilies and so on.
?11)Edible mushrooms: including mushrooms, straw mushrooms, shiitake mushrooms, fungus and so on.
? Fruits:
?1)Berries: strawberries, kiwis, lingonberries, persimmons, bananas, longans, lychees
?2)Pear fruit: apples, pears, hawthorn
?3)Stone fruits: peaches, apricots, plums, jujubes, cherries, olives, plums
? Second, the project analysis
?1, urban and rural residents living standards continue to improve, the concept of consumption and the way of profound changes in people's requirements for food safety is becoming more and more stringent, and is willing to buy better quality or relatively high price of products or services.
? The frequent emergence of food safety problems in life, the government has strengthened the supervision and management of the market to ensure that people have a healthy consumer environment, which also helps to create a good market environment, green marketing can meet the head-on, which shows that the market potential of green products is very huge, and the market demand is very wide.
? Now people have a relatively high level of education, strong consumption ability, a certain taste for lifestyle and grade requirements, with an advanced consumption concept, the consumption of products or services have a certain grade requirements, willing to accept a good consumer environment and products.
? Due to technological advances, people produce anti-seasonal vegetables through greenhouse technology, coupled with advances in preservation and refrigeration technology during transportation, ensuring that people can eat a wide variety of fresh and nutritious fruits and vegetables throughout the year.
?2, from the demand point of view to analyze the behavior of vegetable consumption, vegetable research shows that: vegetable fresh sales is still the main body of the next 10 years of urban and rural residents of China for fresh vegetables per capita consumption level is maintained at a relatively stable level, the total demand for vegetables with the growth of the population is on the rise, the importance of the quality and safety of vegetables to increase the degree of the future of the structure of vegetable consumption needs to be adjusted, the vegetable processed products will increase the consumer demand. Consumption demand will increase.
? The main characteristics of the consumer market buying behavior:
? (1) The consumer market purchase has diversity, different people have different hobbies, and different vegetables have different nutritional value plus people's dietary habits each time to eat a few different dishes, so people in the selection of vegetables when the choice has diversity, a time will buy different vegetables.
? (2) from the scale and mode of trading, the consumer market, the number of people buying more, the market is decentralized, the number of transactions is frequent, but the number of each transaction is not large. So the vegetable market transactions require a high turnover of vegetables, and vegetables are perishable, must do a good job of preservation.
? (3) vegetables as daily necessities, consumer demand elasticity is small, while the pattern of oversupply of vegetables, buyer's market will exist for a long time, the consumer's purchase has a greater degree of indubitability, some promotional means will have a better response.
?3, fruit and vegetable transportation process of broken vegetables or fruits, according to the degree of damage using different methods of treatment, mildly damaged for discount promotions, low-priced treatment, serious damage directly dealt with. In the course of business, the stocker classifies the fruits and vegetables in the store every day, conducts discount promotions for fruits and vegetables stored for a long time and still unsold, and directly handles fruits and vegetables that have rotted and deteriorated. Timely inspection of vegetables and fruits to see whether they are within the shelf life, or to see whether they are already in the pre-deterioration stage, and timely selection of food products with obvious changes in color and taste. In the case of unstable vegetable prices, inform consumers in advance of products that will increase or decrease in price to facilitate consumer choice. And try to encourage consumers to choose a slightly lower price of goods, to prevent the high price of goods piling up lead to the loss of profits of the supermarket itself.
?4, in the pre-opening of the main use of low-priced penetration, so that consumers know our fruit and vegetable store, in order to attract the majority of consumers to continue to buy, we have used a variety of promotional methods:
? (1) the distribution of promotional pages: the development of beautiful promotional pages, which clearly indicates the store's promotional activities, distributed in the district, to attract consumers to buy.
? (2) limited time rush: select several consumers most often buy fruits and vegetables occasionally limited time rush, recruiting customers, for the small store to increase popularity, while driving the sales of other fruits and vegetables.
? In the normal business operation in the future, in order to ensure customer flow, but also to attract more customers, the green base can be the following different promotional means:
? (1) Today's Specials: Every day, a special vegetable or fruit is introduced to attract consumers to buy.
? (2) holiday promotions: in some important holidays, the store part of the vegetables and fruits for discount promotions or the issuance of coupons (coupons can only be used in accordance with the above denomination against the cash, but can not be exchanged for cash.
? (3) Membership points: Where in the store a one-time purchase amounted to 30 yuan (including 30 yuan) or more, you can get the store free gift of a beautiful membership card, the membership card can accumulate points, a dollar can be accumulated a point, the points reached more than 200 yuan can be exchanged for a number of beautiful gifts or coupons of varying value, the higher the points, the larger the denomination.
? Third, the infrastructure funds
? Fruit and vegetable shelves: 150 yuan each, ****7, a total of 1050 yuan
? Electronic scales: 120 yuan each, *** 2, totaling 240 yuan
? Air conditioner: 3,000 yuan each, ***2, total 6,000 yuan
? Computer: $3000 each, ***1, total $3000
? Cashier facilities: $20xx each, ***2, total $4000
? Rent: $4000 * 12 months = $48,000
? Decoration: wall renovation, lighting facilities, monitoring facilities, totaling within 5,000 yuan
? The processing of business license and tax and other formalities will cost about 20xx yuan
? The total of the above: 69,300 yuan.
Fresh graduates business plan (collection of 5) (Part III)? Chapter I enterprise products and services
? First, the enterprise business model
? Centralized procurement processing and distribution of raw materials, the use of assembly line operations in the stores produced to provide customers with self-service.
? Drawing on the business model of well-known Chinese and Western chain restaurant brands (e.g., McDonald's, KFC, Zenkungfu, etc.) and improving it according to regional characteristics.
? Second, the enterprise's main product structure:
? Pre-products *** set up three major blocks: A, Xiangfan beef noodles / soup powder series with yellow wine and soy milk; B, Jiangsu and Zhejiang soup bag series with various porridge {corn porridge, red bean porridge, porridge, etc. }; C, Western-style pastry series with milk and coffee, etc..
? Third, the center catering and direct catering
? Vermicelli series and soup bread series are operated directly by the company.
? Fourth, the franchise catering
? Western-style pastry series to invite well-known pastry brands to join (such as Nyonya, Crown, etc.).
? V. Value-added services
? The later scale allows the establishment of a breakfast card integrated with a card / bus card, and appropriate discounts for students, the elderly, socially disadvantaged groups. In each store to add some convenient service items (such as storage, mail, dry cleaning, etc.), to achieve a real livelihood.
? Sixth, service quality control
? Customer satisfaction is linked to the performance of each management level, the company takes regular supervisory visits, mystery shopper opinion surveys, consumer feedback and other methods to monitor the quality of service and improve it.
? Chapter II Industry and Market Analysis
? First, the industry and development prospects
? At present, the breakfast market in Xiangfan area is still in the three poor stages of poor dining environment, poor quality and hygiene, and poor service consciousness. There is no professional and formal breakfast brand. Due to the low profitability of breakfast and the lack of chain management methods, no one in the local catering industry is willing to invest in the development of chain breakfast. The white-hot competition scene with traditional formal dining, specialty dining and night market dining is in sharp contrast.
? However, with the change of modern urban consumption concepts, more and more people are willing to go out to eat breakfast to save valuable time, but also care more and more about the quality of breakfast. The pattern of the market is changing, and the brand breakfast is crying out. Breakfast will achieve a broad market with unlimited prospects.
? Second, the source market analysis
? Xiangfan crosses both sides of the Han River, ranking second in the province in terms of city size, with a resident population of more than 1.1 million in the urban area, which is truly a large and medium-sized second-tier city, and is a key development area for the transfer of national industries to the central and western parts of the country. At present, the regional output value and per capita income are growing rapidly.
? Xiangfan people have always had the habit of spending their mornings away from home, and roughly 60% of them choose to eat out every morning. With the current standard of 4 yuan per capita, this will be a big market of more than 2.6 million per day (1.1 million * 60% * 4 yuan).
? Third, the market competition and countermeasures
? The biggest competition comes from the ubiquitous and inexpensive roadside stalls, noodle shops and so on.
? Anxin breakfast is determined to do the civilian breakfast project, we reduce the cost of food through centralized purchasing, assembly line standard operation to reduce labor costs, scientific choice of location to reduce the cost of rent, and a series of means to minimize operating costs, so as to provide a truly inexpensive, value-for-money breakfast.
? Fourth, the government's industrial policy
? The public assured that breakfast has been listed as one of the national key livelihood projects, governments have corresponding support policies, in many first and second-tier cities have been operating and developing a good assured breakfast brand (such as Suzhou one hundred assured breakfast project).
? The reassuring breakfast program also tries to absorb laid-off workers, migrant workers and other socially disadvantaged groups in terms of human resources. It strives to become a model enterprise for regional laid-off re-employment.
? Chapter III Marketing Strategy and CIS Program
? I. Marketing Objectives
? Let the brand of reassuring breakfast penetrate into the hearts of Xiangfan citizens, and become a good choice for people to dine out in the morning.
? Second, the marketing strategy
?1, sponsorship of public welfare.
?2, to help the disadvantaged.
?3, active participation in community activities.
?4. Give back to the community as appropriate.
?5 Never do high investment in advertising.
? Third, the marketing team construction program
? In the case of stable operation of the stores, the company set up a promotion department, set up a promotion manager, each store set up a promotion representative.
? The main responsibilities of the promotion staff: collecting customer opinions, promoting customer care culture, organizing promotional activities, business district surveys, etc. (refer to McDonald's, KFC promotion team work mode).
? Fourth, CIS plan
MI (thought recognition system): vigorously promote the company's internal business purposes are always committed to providing customers with excellent dining value, so that it is integrated into the thoughts and behavior of all people.
?BI (Behavioral Identification System): to drive the company to actively participate in social welfare activities, in order to take practical action to practice a corporate social responsibility; daily work in the strict implementation of operating standards, the pursuit of a high level of QSC (quality, service, cleanliness), so that customers feel the real value.
?VI (Visual Identity System): Uniforms, signboards, tableware, logos and so on. Registered at ease breakfast trademark, business and external activities, the use of uniform LOGO.
? V. Catering and cultural activities marketing strategy
?1. Make the beef noodle series of Anxin Breakfast one of the representatives of Xiangfan's special diet.
? Chapter IV Project Construction Plan
? First, the project construction content and scale
?1, the central kitchen:
? Warehouse: one dry and wet warehouse each
? Processing room: noodle processing stalls, wrapping case, beverage stalls, flavor stalls.
? Distribution: rent a two-car truck (need to have refrigerated function).
?2, store:
? Business area of about 300-400 square meters, can be placed 10-20 loose table; kitchen construction into a semi-transparent, so that customers can see the entire operation process; kitchen is divided into three stalls: noodle stalls, wrapping point stalls, pastry stalls; hall set up a self-service counter (customers first buy a single, with a computerized ticket to the stalls to pick up food).
? Second, the project site and regional profile
? Site selection criteria: 1, a large flow of residential areas, markets, hospitals, supermarkets, office buildings, schools and other neighborhoods.
?2. Competitors gathering point.
?3, pay attention to avoid the high store rental pressure.
? Project area overview: Xiangfan area breakfast is mostly concentrated in the riverside, major hospitals, food markets, schools or residential neighborhoods and other neighborhoods. Most of them are scattered, the store area is about 30-50 square meters, and the phenomenon of occupying the road is common, and the surrounding health conditions are poor.
? Third, the construction cost control
?1, the basic store decoration costs about 30,000 yuan.
?2, hardware facilities and kitchen utensils purchase cost of about 25,000 yuan.
?3, processing center renovation and equipment costs about 50,000 yuan (the first air-conditioned room temporarily replaced the fresh storage, freezer temporarily replaced the freezer).
?4, office facilities investment of about 30,000 yuan (computerized automated office, cash register, material control system).
?5, other facilities about 20,000 yuan.
? Chapter V Development Strategy and Goals
? First, the company's long-term development strategy
? Under the guidance of the business purpose to find a reasonable profit growth point, so that peace of mind that the breakfast brand continued to benign and stable profit.
? Second, the strategic development objectives
? To build An Xin breakfast into the most successful breakfast brand in Xiangfan and even Hubei.
? Third, the enterprise operation and development strategy
? Make every effort to reduce operating costs in order to provide a product of extraordinary value to every customer.
? Chapter VI Corporate Governance
? First, the company's organizational structure
? The previous branch staffing: a store manager, a reserve cadres, a promotional representative, a dishwasher, 6 employees (according to business arrangements for the number of employees).
? Logistic center staffing: a person in charge of logistics, 6 workers.
? Second, the management mechanism
?1, the establishment of standard operating procedures
?2, the establishment of a systematic training system
?3, the establishment of a perfect promotion mechanism
?4, the establishment of a perfect supervisory mechanism
?5, improve the digital management
?6, standardize the service standards
?7, the establishment of a customer Satisfaction management system
?8, strengthen the construction of staff professional mentality
?9, strengthen the service process supervision
? Human resource plan
?1, open and transparent promotion mechanism
?2, continuous cycle of learning and training
?3, constantly reserve management personnel
?4, efforts to enhance employee satisfaction
? Fourth, the corporate culture
? Respect for individuals, the pursuit of excellence, *** with the growth.
? Chapter VII Financial Analysis
? I. Operating income forecast
? Pricing of products in the early stage will be higher than the market counterparts 15% (to improve the quality, service, cleaning additional costs), the stores in the early stage of the average daily turnover is expected to be around 2,500 yuan, with a per capita consumption level of 6 yuan, receiving guests about 400 times a day, the expected annual growth rate of turnover of 60%, a year after the daily turnover to reach about 4,000 yuan.
? Second, the operating costs
? Food cost (raw materials): 35%
? Operating costs: (energy, losses, transportation, taxes, store rent, etc.) 25%
? Labor cost: (labor) 13%
? Management Cost: (Indirect Labor) 2%
? Net profit: 25% (profit margin is proportional to turnover)
? Third, the conclusion of the financial analysis:
? Catering industry cash turnover is faster, after the initial investment, the follow-up no longer need to invest a large sum of money.
? Anxiety breakfast using a centralized distribution of centralized kitchens, the first few stores, the operating costs are relatively high, with the increase in the number of stores, the indirect costs will be gradually reduced.
? The investment is expected to be recovered in one year.
? Chapter VIII Financing Requirements Description
? I. Funding requirements and utilization plan
? Front-end investment of 300,000 yuan, of which about 240,000 yuan of infrastructure costs, the remaining 60,000 yuan as operating working capital.
? It is expected that after one year, the breakfast expansion to five stores, in the process of additional investment of 200,000 yuan.
? Subsequent growth will be based solely on profits generated from the business.
? Second, the investment proposal and equity structure
?1, the cash investor to bear all the capital investment, holding 80% of the shares of the breakfast brand;
?2, the program executor (hereinafter referred to as the management) holds 20% of the shares of the breakfast at ease.
?3, the two sides need to strictly implement the "Code of Cooperation", additional investment in a timely manner, and may not be misappropriated, withdrawn or disguised transfer **** have brand assets.
? Third, the investor's rights arrangements
?1, the cash investor is responsible for monitoring the company's financial situation, investment strategy.
?2. The management is responsible for the overall operation of the company.
?3 The company's finances are transparent to both partners.
?
?1, the investor can not be involved in the company's business in general, only the company's financial situation to monitor.
?2, in the event of serious operational errors, resulting in the inability to operate normally or serious damage to the brand image of the peace of mind breakfast, the board of directors voted to appoint a separate investor managers, the shareholding structure of the two sides will remain unchanged.
? V. Venture Capital Exit Procedures
?1 From the date of formal operation, the investor can not withdraw its investment in any form within three years.
?2. After the expiration of the period, the investor can withdraw the capital and return the equity after reaching an agreement through friendly negotiation between both parties.
? Note: Refer to the Cooperation Rules for details
? Chapter IX Risks and Countermeasures
? First, the industry risk and countermeasures
? Breakfast industry is a low-input, low-risk, low-yield industry, only through the high traffic to do high operating income to protect profitable. Therefore, it is necessary to improve the quality, service, cleanliness and other comprehensive value of the brand in the industry to occupy a dominant position.
? Second, the market risk and countermeasures
? Xiangfan breakfast market consumption is low (raised a lot in the past two years), price competition risk. Anxin breakfast pricing is slightly higher than the market counterparts, we improve the overall dining quality to let customers feel value for money.
? Third, business risks and countermeasures
? Breakfast profit margins are low, the biggest risk in the operation process is no more than waste and internal consumption. The company has established a perfect profit control system, and in terms of human resources, we also try our best to flatten the staff structure and make the work more efficient.
? V. Force majeure and countermeasures
? Establish a good public **** relations, in the event of force majeure events, to seek support from all sides.
Entrepreneurship plan for fresh graduates (collection of 5) (Part IV)? The format of the personal business plan can be roughly divided into general type and format type two. The so-called general type format refers to the usual business or general private production of business plan will be put forward in the outline. These outlines may change slightly depending on the content of the business activity, but the general outline will contain:
?1) Abstract
?2) Basic data
?3) Industry (general environment) status and future
?4) Business plan 5) Advantage analysis
?5) Risk assessment
?6) Financial forecasts
?7) Business plan and business development plan
?8) Financial plan and financial plan
?9) Financial plan and financial plan
?10) Financial plan and financial plan
?11) Financial plan and financial plan
?12) Business plan and business development plan
?13) Business plan and business development plan
? Estimates
?7) Summary and several other items.
? As for the so-called format type has its own specific purpose and style is more varied, whether it is to apply for loans, research plans, apply for grants or special bid specifications, etc., although each format will be different due to the acceptance of the unit and the content of the activity, but through the form of question and answer way to standardize the standardization of the content of the data sent to the format is the format type of the plan of the ****common characteristics.
? As for the components of the plan, should contain at least: 1) two to three pages of the plan summary 2) the body of the business plan and related attachments 3) briefing paper format of the plan and 4) the question set and other four documents. With this composition, whether it is a one-on-one explanation or a one-on-many briefing, whether it is a short introduction at the first meeting or an in-depth conversation after the second meeting, it will definitely enable you to cope with your business and effectively enhance your chances of achieving your goals!