Choose the form of opening a store
There are two main forms of opening an online store. One is to set up a special website as a sales platform, from website maintenance and updates to publicity and sales. You have to do it all yourself. The advantage is that the design of the website can create your own personality to attract customers, and you can also set up your own website forum to receive feedback from buyers in a timely manner, but the cost, energy and time invested will also increase accordingly; The other is to use the platforms provided by other websites to sell your own goods. For example, the more popular websites such as eBay and Taobao provide people with sales platforms. However, the design of the Internet industry is relatively simple. Lack of personality, the advantage is that it saves time to design a website. The popularity of large websites also helps increase the click-through rate of your own store, saving publicity expenses.
■Transaction websites now provide more and more convenient ways to publish transactions, allowing everyone to easily open an online store.
Be a good online store boss
After listening to other people’s successful experiences, are you ready to go online and try what it’s like to be a boss? Experts remind novices that although opening an online store is easier said than done, you still need to do certain homework in advance to achieve success. If you are a novice, you may wish to refer to the small experiences summarized by experts, so that you can get twice the result with half the effort.
●Before selling:
A. First learn to be a customer. You can go to websites such as Wangzhi, Taobao, eBay, etc., and be a buyer for a few times to become familiar with the entire process of online shopping, which will help you absorb experience.
B. Choose the right product. Choosing some special and personalized products is the key to attracting customers. In addition, it is necessary to look at the supply of goods, choose goods that are easy to find, and take advantage of regional price differences to make money.
C. Apply for a website platform or set up a personal website. Domain names and addresses are like house numbers. For shopping malls, the selection criteria is to choose a popular website. Those who set up their own website can learn from the successful experience of others.
D. Consider the pricing of the product. Price positioning must first ensure your own profit point and protect your basic expenses. For a store that has just started, the price positioning must be accurate. Don't lower the price easily or set the price too high. Don't change the price you set easily.
E. The online store name and product introduction should be attractive. The name of the online store must be eye-catching. When selling goods online, most of the time the buyer cannot see the actual product, so it is necessary to take clear and beautiful photos of the product, as well as a detailed product description, so that the buyer can be confident about the purchase. Home has greater appeal.
●On sale:
The goods are updated quickly. Put new products in a prominent position in the Internet industry, and the title design must be attractive.
●After-sales:
A. After-sales service must be thoughtful. After selling the goods, you should contact the buyer as soon as possible, and send a delivery notification letter to your buyer as soon as possible after delivery. It is best to attach a photo of the package slip so that the buyer can clearly see it. The handwriting and specific number and other information make the buyer more assured and make the buyer feel friendly, which is very important in attracting "return rate".
B. Pay attention to the "credibility" evaluation of online stores. When goods are traded online, the website that provides the platform will charge a certain transaction service fee in proportion to the transaction price of the goods. After the transaction is concluded, both buyers and sellers are obliged to make credit evaluations for each other. High credit is crucial to the operation of an online store. All Buyers will choose whether to buy your products based on your credibility.
Secret of success: Integrity first
Although opening an online store is attractive, we need to be reminded that opening an online store is not always beneficial and without disadvantages. The classification of online store products There are many techniques for investment, management, etc., and these issues mean certain risks for both investors and buyers.
Mr. Ye, a senior online store owner, said that the most important thing when operating on the Internet is integrity. On the Internet, every seller has a record of integrity, and buyers can see the seller's previous sales status and other buyers' evaluations of the seller. The integrity record of any seller is recorded on the Internet. It is difficult for dishonest people to operate on the Internet. Some people want the products of honest sellers at higher prices.
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Here you can find everything from product delivery methods to store opening tips! ~Wish you good luck! ~:)