Now, the trend of using smart watches and bracelets to quantify oneself has spread. If you search for "heart rate" or "sleep" in your circle of friends, you will find that many of your friends have already started to use smart devices to monitor and quantify their health status. "I'm using smartwatches now mainly for sports management and health monitoring."
Siao Ting, a young white-collar worker in Shenzhen's Nanshan Science and Technology Park, said she has been in the habit of wearing a watch since she started school. At the beginning of this year, just graduated, she spent more than 2,000 yuan to buy a smart watch, into the hands of the hesitation, but the health monitoring function or let her reap the unexpected surprise.
The reason for this may lie in the accelerated pace of modern life - 10 years ago, we all go to work from nine to five, working hours are fixed, life and work are clearly divided, in terms of body monitoring may indeed do not have to pay too much attention to, but now, a phone call, an e-mail, a WeChat message, it may be necessary to But now, a phone call, an e-mail, a WeChat message, may be the work that must be dealt with immediately, life and work have been inseparable, in first-tier cities such as Beijing, Shanghai, Shenzhen, overtime is commonplace, we really need to keep abreast of their own physical condition.
IDC pointed out in a related market research report that the outbreak of the new crown epidemic has made more consumers more concerned about health and immunity issues. Whether it is the development of daily exercise habits, or for their own physical indicators of concern, will release more potential consumer demand. From the manufacturers' point of view, health wearable products are the next stage of competition in the blue ocean market. IDC predicted in September this year, 2020 ~ 2024, global watch wearable device shipments will grow at 14.3% per annum, it seems that the above trend will continue for a long time.
Not to be the enemy with the cell phone
In fact, smartwatches have also stepped on the pit. In the early days of smartwatch, some hardware manufacturers treat smartwatch as a "small" smartphone, which has all the functions of a cell phone, such as making phone calls, sending WeChat, setting alarms, listening to music, voice assistants and so on, and in order to take into account the characteristics of the watch, the hardware manufacturers have also launched personalized dials and watch bands.
While the function is very full, but the smartwatch did not solve a core problem at the beginning of the smartwatch, that is, the difference between it and the cell phone, either into a chicken rib "toy", or into the enemy of the phone.