Hyundai Motor Group will accelerate its transformation into a "Smart Mobility Solution Provider" by utilizing three innovative mobility solutions, namely Urban Air Mobility (UAM), Personalized Built Vehicle (PBV), and Central Hub
-? Hyundai Motor Group established the "Human-Centered Future Cities Team" to explore how to create new values for future cities
-? Hyundai will showcase PAV, PBV and Hub at the 2020 International CES, and visitors will be able to take part in a virtual reality experience of the PBV
January 7, 2020
Hyundai Motor Group (Hyundai Motor) Co.
January 7, 2020
Hyundai Motor Company unveiled its innovative vision of smart mobility for the cities of the future at the 2020 International Consumer Electronics Show (CES?2020), aiming to build vibrant, human-centered cities of the future. The Hyundai Motor Group will also accelerate the realization of its great brand vision of "Contributing to the Progress of Mankind" and strive to transform itself into a "Smart Mobility Solution Provider.
Hyundai Motor Group's Innovative Vision of Intelligent Mobility for Future Cities
In order to improve the quality of life for future cities and people free from the constraints of time and space, Hyundai Motor Group has proposed the Urban Air Mobility. Hyundai Motor Group has proposed and demonstrated three mobility solutions: Urban Air Mobility (UAM), Personalized Built Vehicle (PBV), and Hub, which combines transportation and community activities.
The three mobility solutions proposed by Hyundai Motor Group
The Urban Air Mobility (UAM) solution, which includes both Personal Air Vehicle (PAV) and Urban Air Mobility Service, opens up the sky as a new mobility channel, helping to reduce the travel time. The Personalized Built Vehicle (PBV), on the other hand, is an environmentally friendly vehicle that travels on the ground and provides passengers with tailored mobility and services.
To make the UAM and PBV even more accessible, Hyundai has also equipped a centralized hub for seamless connectivity, a new concept that fully integrates into urban life and allows people to interact in a public **** space.
UAM connects the sky to the ground, and PBV connects people on the road, both of which are smart mobility solutions that can be connected at the Hub. In the future, UAM, PBV and Hub will work closely together to play a key role in building vibrant, people-centered cities of the future and enriching people's lives. In the future, Hyundai Motor Group will widely deploy this Hub solution to create a complete mobility system.
The UAM, PBV and Hub form a complete network system, based on which Hyundai Motor Group has put forward its vision of intelligent mobility and committed to providing customers with smooth and personalized mobility experiences.
Hyundai Motor Group's Smart Mobility Vision for Future Cities
At the same time, this vision is also in line with Hyundai Motor Group's mid-term innovation plan, "Strategy 2025. In the 2025 Strategy, Hyundai Motor Group has defined two pillars of its business structure - smart mobility devices and smart mobility services.
Jung Eui-seon, chief vice president of Hyundai Motor Group, said, "When we conceived the smart mobility solutions, we thought carefully about the future development of cities and what people really need for their lives. We aim to help build people-centered cities. We aim to help build the people-centered, progressive cities of the future and to fulfill our great belief in 'contributing to the progress of mankind'. 2020 is just the beginning, and we will continue to work hard to realize this vision."
Establishing the "People-Centered Future Cities Panel"? Discover how to create new value for the city of the future
Mobility is inextricably linked to urban infrastructure, which is why Hyundai Motor Group has a vision for the future of mobility.
Hyundai Motor Group, together with world-renowned experts from various fields such as psychology, urban design, architecture, transportation, and political science, established the "Human-Centered Future Cities Group" to conduct in-depth research on how to design human-centered cities of the future.
The group identified three key values for future cities: vitality, enablement and care. The group decided to prioritize the "vitality" of the city, given Hyundai's strengths in mobility and human-centeredness.
Art Markman, a professor of cognitive psychology at the University of Texas at Austin and a member of the People-Centered Cities of the Future panel, said, "All three values are important, but Hyundai is doing a great job of enhancing community vitality through innovation and mobility. All three are important, but the Hyundai Motor Group is uniquely positioned to empower communities with innovative mobility options."
In addition to forming the group, Hyundai envisioned different city prototypes and developed future city scenarios accordingly, projecting the kind of infrastructure and direction that future cities will need.
Hyundai's Chief Innovation Officer, President and Chief Executive Officer, Mr. Ji Yongzhao, said, "Based on the panel's recommendations, we hope to find a meaningful and creative way to energize the cities of the future with mobility solutions. And UAM, PBV and the Hub are just the thing to alleviate the 'pain points' that big cities like San Francisco face when it comes to transportation."
UAM (Urban Air Mobility) - Innovative Mobility Solutions to Solve Urban Traffic Congestion
Massive urbanization around the world has led to a drastic reduction in the mobility efficiency of city dwellers, and exacerbated the social costs associated with logistics and transportation. Hyundai's first solution to revitalize the cities of the future is UAM (Urban Air Mobility). It is an innovative mobility solution that will "liberate cities from traffic congestion" and "democratize flight.
Because personal aerial vehicles (PAVs) are capable of electric vertical takeoff and landing, UAM is a runway-free way of urban air mobility, and is seen by Hyundai as an important future innovative business that can help solve the problems faced by major cities, such as traffic congestion, and change the way people travel.
Shin Jae-won, vice president of Hyundai Motor Group and head of Urban Air Mobility Division, said, "UAM is an important business for the future. Vice President Shin Jae-won said, "We are already seeing the dawn of a new era where people's mobility is going to the sky above the city. Urban air mobility will solve the problem of traffic congestion and allow people to spend their precious time on the things they care about and enjoy."
Hyundai also elaborated on the four principles of UAM: safety, quietness, economy and user-centeredness.
To ensure the safe operation of the vehicle, the PAV employs multiple rotors for multi-layer protection. In addition, a parachute deployment system is installed inside the aircraft in case of emergency. At the same time, the PAV is quiet, suitable for urban travel, and comfortable to ride.
In order to make the UAM more economical and practical, Hyundai has also fully utilized its expertise in manufacturing, combined its leading technologies in automotive and aerodynamics, and taken advantage of carbon composite lightweighting, production design technology, and reduced operating costs to build the UAM.
Lastly, Hyundai's UAM has also incorporated Internet of Things (IoT) functions in its interior design. The UAM also incorporates Internet of Things (IoT) functionality to maximize passenger comfort and safety.
The PAV (personal aerial vehicle) concept developed with Uber? World debut of "S-A1"
Hyundai Motor today unveiled its first concept PAV (personal aerial vehicle), named "S-A1". The PAV, named "S-A1," was jointly developed by Hyundai and YouTuber, the world's largest mobile mobility group. The concept vehicle is equipped with an electric takeoff and landing system and can accommodate up to five people, including the pilot.
Hyundai Motor Group's first concept PAV (personal aerial vehicle)
The PAV will be operated by pilots at the initial stage of commercialization, but will be operated autonomously once the related technology is successfully developed. Hyundai Motor has sufficient manufacturing capabilities and expertise in developing and mass-producing vehicles such as PAVs.
YouTuber Elevate (air transportation program) head Eric Allison (Eric?Allison) said: "Hyundai Motor Group is our first automotive partner, which has a deep experience in passenger car manufacturing. We are confident that Hyundai will be able to build Uber?Air at a pace never before seen in the aerospace industry, producing a high-volume, reliable vehicle that will reduce the cost of each passenger trip. Combining Hyundai's manufacturing strengths with Uber's technology platform means that we are well on our way to launching what we hope will be a robust air cab network in the coming years."
Hyundai also intends to strengthen its partnerships with global players such as Uber and accelerate the growth of its UAM business, including the development of world-class PAVs, the provision of fleet services and maintenance, and the development of tarmacs.
PBV (Personalized Built Vehicle)
The second mobility solution that Hyundai has created to create a vibrant, people-centered future is the Personalized Built Vehicle (PBV), a new type of urban mobility solution that uses a new type of vehicle, the Personalized Built Vehicle (PBV), to create a vibrant, people-centered future. PBV is a new type of urban mobility solution that meets the needs of people's different lifestyles with highly personalized and customized services.
PBV (Personalized Built Vehicle)
Passengers can enjoy tailor-made services on their way to their destinations, which is a new interpretation of the concept of "mobility" that goes beyond the scope of "transportation". Because it is a highly personalized vehicle, the PBV can be used not only as an urban commuter vehicle, but also as a restaurant, a coffee shop, a hotel, and even a clinic and pharmacy.
Hyundai's PBV concept has three main features: an urban icon, a living space on wheels, and group travel.
The PBV was inspired by San Francisco's iconic Tinker Bus. Sang-Yeop Lee, senior vice president and director of the Global Design Center at Hyundai Motor Group, explains, "The PBV's design is refreshing, fully interprets its DNA, and is perfectly compatible with the cityscape, giving us a sense of heartfelt connection with the way we travel."
The PBV is highly customizable, with a fully separable upper and lower body that can be adjusted between 4 and 6 meters in size. Due to its modular design, the PBV's interior space can be customized to suit individual needs. In this way, the PBV is not only a means of transportation, but also a space for us to live in.
The PBV is powered entirely by electricity, making it an environmentally friendly mobility solution. With the support of artificial intelligence, PBVs can find the best routes and are equipped with chargers that can recharge the vehicle on the way, and they can also drive autonomously in a parade, which is expected to bring about innovative changes in personal mobility as well as the entire logistics industry in the cities of the future.
Hub?
Hub (centralized hub) --? A new mobility space that seamlessly connects UAMs and PBVs
The third mobility solution proposed by Hyundai is the Hub, which has an apron for PAVs on top and multiple PBV docking stations on the ground for seamless connectivity.
Hub (Central Hub)
The Hub can be transformed into countless new spaces depending on how the PBVs are connected. For example, by bringing together PBVs that serve as concert halls, movie theaters and museums, the Hub becomes a cultural complex; and by connecting PBVs that serve as clinics, medical facilities and pharmacies, the Hub becomes a healthcare complex.
Hyundai Motor Group wants more people to enjoy smart mobility services, so it intends to fully deploy the Hub solution in future cities and build a new mobility system around the UAM-PBV-Hub network. In this way, the Hyundai Motor Group will break down the limitations of mobility in time and space, create a new public space where people can effectively interact with each other, and help build a vibrant, people-centered city of the future. At the 7,200-square-foot booth, Hyundai will display a variety of innovative mobility solutions such as the concept PAV (Personal Aviation Vehicle) called "S-A1," the PBV (Personalized and Customized Vehicle) called "S-Link," and the Hub (Centralized Hub) called "S-Hub," depicting Hyundai's vision for the future of mobility.
At the Hyundai booth, visitors can see a life-size PAV Concept Vehicle hovering 2.2 meters above the floor of the exhibition hall, and have a chance to test-drive the PAV.
Alongside the PAV are two life-size PBVs, one for use as a living space and the other for use as a clinic. The Hub Concept Space demonstrates how the PBVs and the Hub Concept Space can be connected together to create a new type of community for future city dwellers.
Meanwhile, a video on a large screen at the booth showed how Hyundai Motor Group's solutions will create the mobility lifestyle of the future.
The 2020 International CES will be held for four days, from January 7 to 10, and visitors are welcome to experience it.
This article was written by the author of Automotive Home, and does not represent the views of Automotive Home.