First, the new product technology needs of the factors
With the progress of human civilization, new products continue to appear, some of the new products are involved in the new field of human beings have not been involved before. For example, microelectronics, superconductors, bio-genetic products, nano-products and so on. These new products also pose new challenges to the packaging design itself, how to protect and preserve these products, how to make them safe into circulation, and how to be successful in commercial sales. These new topics promote the continuous updating and progress of packaging structure, new materials, visual transmission and other aspects, so as to adapt to the needs of new products and the times. The application and performance effect of color in commodity packaging design.
With the progress of the product's own technology, the same packaging design concept puts forward new requirements. Let's take an example of medical packaging, blood collection bags for blood donation. In order to maintain the freshness of the blood, the active cells in the blood need to "breathe", so the packaging material used with breathable salinized polyethylene bags, this material is soft, easy to process, and the connectivity of the blood transfusion vessels is also very good, unlike glass bottles that are fragile, but also good transparency, health inspections are also very convenient, it is the ideal medical containers. It is an ideal medical container. If we look carefully at an empty blood bag, we will find a transparent liquid with air bubbles inside, which is a preservation fluid that prevents blood from clotting and provides the nutrients needed by the red blood cells in the blood, and it provides an environment in which the blood is preserved. This plastic blood collection bag package has been in use since 1980, replacing the glass bottles of the past, and is commonly used for the preservation of blood.
However, the three main components of blood, plasma, platelets, and red blood cells, are not preserved in the same environment. In the same blood, platelets have the shortest lifespan and can only be preserved for 72 hours at room temperature of 20 to 24℃, red blood cells can be preserved for 2l days in a cold storage of 4 to 6℃, and plasma is best preserved in a refrigerated environment of -20℃, which is ideal if they can be categorized for preservation. Recently, a new packaging method has been adopted, in which three sub-blood bags are attached to the outside of the blood bag, and plasma, platelets and red blood cells are separated and dispensed into different sub-blood bags according to their relative densities using separation equipment. Due to the emergence of this new technology, in the process of blood collection can be realized "component blood donation", for example, blood collection process only collect platelets, other components and then return to the donor's body. In this way, in a donor's body, a normal collection of platelets can be equivalent to the previous 10 to 20 people in the blood platelet collection.
Second, the development of the consumer concept of factors
Packaging design is a service for consumers, from the point of view of consumer use, preferences is the most basic starting point for packaging design. Therefore, the change of consumer concept has an important impact on the concept of packaging design. Entering into the rapid development of science and technology information today, the concept of life and the concept of consumption have undergone great changes. From the point of view of the development of packaging in the 20th century, the emergence of pop type packaging, portable packaging, easy-open cans, pressure spray packaging, vacuum packaging, etc., are not the result of consumer demand. Now the network era has come, the Internet has brought great convenience to people's lives, online trading, online shopping and other new forms of consumption are gradually accepted by more and more people. With the popularization of the network and the progress of related hardware technology, packaging design will certainly face greater changes along with it.
With the accelerated pace of people's lives, time and efficiency have become the most important factors in the commodity packaging is more required to reflect the convenience and simplicity. Especially in the food category, a large number of semi-finished products, frozen food, cooked food products, microwave food emerged to adapt to the changes in the pace of people's lives. Packaging design also follows in the structure, material, function with this change. Nowadays, with the popularization of microwave ovens in the home, microwave food is also more and more, which promotes the increasing diversity of frozen food and cooked food. Various packaging materials that are convenient to use and can be directly suited for microwave heating continue to appear. This packaging material is now mainly used breathable special vinyl material, when the food is heated, the steam pressure rises in the package, due to the breathability and not burst. In foreign countries, microwave food packaging are clearly marked with the mark of direct microwave heating. In addition, there is also a packaging material that can bake the snacks to a charred color, which is composed of three layers of paper, conductive material and heat-resistant material. When baked in a microwave oven, the microwaves in the microwave oven transfer heat through the conductive material in the material, thus baking the dim sum to a nice brown color.
In some developed countries such as Europe, America and Japan, vending machines are found in streets and subway stations. China over the years also began to develop vending, the future will be very popular, packaging design in order to adapt to the characteristics of vending, but also in the structure of the corresponding changes. All kinds of changes in the concept of consumption, will give the concept of packaging design to put forward new issues and challenges.
Third, the circulation of the development of factors
The modernization of the means of circulation can make the world gradually "smaller", now, people can buy goods from all over the world in the shopping malls, such as beef from the United States, France to the fruits of Norway to the salmon and so on. All these depend on the high efficiency of circulation and advanced packaging and transportation. The internationalization of trade is a feature of modern socio-economic development, packaging design industry should also adapt to this trend of international development. Packaging to make goods in circulation from temperature, dry and wet, extrusion, oscillation, light, corrosion, but also to adapt to the modern standardization of the collection, storage, transportation to improve efficiency. These require designers to come up with a more rigorous scientific design program, packaging materials and packaging structure of the application of more scientific and reasonable.
In fact, people continue to use science and technology to adapt to the new circulation needs, for each commodity characteristics, there are many through the accumulation of experience and research methods. For example, in the circulation of fresh fruit, people have summarized a good means of preservation. Fruit from the harvest to our mouth is a living process, people in order to prevent the fruit in the circulation process of aging and keep it fresh, thought of a lot of ways, one of which is to remove from the plant itself to produce ethylene, acetaldehyde, ethanol and other harmful substances.
This is done by placing substances that absorb these gases in the fruit packaging. Different varieties of fruit, they produce a different amount of harmful gases. Plants, like animals, have to absorb acidulants and exhale carbon dioxide, thus, also aging life gradually. By placing substances that produce carbon dioxide in relatively sealed boxes, people increase the concentration of carbon dioxide and decrease the concentration of acidophilus inside the package, thus preventing the fruit from breathing normally. Animals usually suffocate and die in this situation, but the plant simply breathes less; it can continue to grow, but its life span is extended. Utilizing this characteristic of plants can effectively maintain the freshness of fruits. Packaging design continues to use new materials, new technologies to meet the needs of the circulation, but also the development of the circulation prompted the development of packaging design concepts.
Fourth, the development of marketing factors
Marketing is based on consumer psychology based on sales science. In the fierce competition in the market, due to technological advances and the gradual standardization of the market, consumers only from the product quality has not been easy to distinguish between high and low, in this case, what to persuade consumers? Must find their own goods where the personality, that is, different from others, or to create this difference between the paperback wireless binding linkage line loading survey, to put it bluntly, to find the selling point of the goods.
The selling point of chocolate is "only dissolved in the mouth, not dissolved in the hand", this selling point is placed on the product characteristics. There are also many products to the selling point through the packaging image conveyed to consumers, such as coffee from Colombia, wine from France, etc., generally in the package design through the use of graphics with the flavor of the country of origin to convey this information. Some products use special raw materials, formulas or new processing techniques, which are generally also reflected as features of the package design.
Marketing strategies tend to capitalize on some changes in consumer psychology to push the envelope. during the 2000s, stronger earthquakes occurred frequently in Japan, and there were rumors of a major earthquake in Japan in the near future, which reminded people of the horrific scenes of the Great Kanto Earthquake and the Great Hanshin Earthquake a few years earlier. Nissin Foods seized this opportunity to launch a new technology, the shelf life of 10 years of metal cans packaged instant noodles, the Japanese people love noodles, but also as a reserve food to prevent earthquakes. This unique "selling point" attracted a lot of consumers, making this sales plan a success.
Today, if you want your product to stand out from hundreds of others of the same type, you have to master the new concepts of packaging design to ensure that your design is unique.