Hunan Yiyang Surprises 150 Billion Dollar Richest Man, He's China's King of Electronic Cigarettes!
Yiyang, prefecture-level city in Hunan Province, located in the middle and lower reaches of the Yangtze River plains on the southern shore of the Dongting Lake, belonging to the middle and lower reaches of the Yangtze River urban agglomeration of important member cities, the core city of the Dongting Lake ecological and economic zone. Yiyang City is a city of outstanding people and has given birth to a number of billionaires. Liu Lingan, chairman of Hansen Pharmaceuticals, Yao Jinbo of 58 Tongcheng, Xiang Wenbo, president of Sany Heavy Industry, Ai Lihua, chairman of Aihua Group, and Xu Shaochun, chairman of Gold Dish Software, are all nationally renowned tycoons in Yiyang. Last year, Yiyang killed a big dark horse, won the crown of the richest man in Yiyang, personal wealth than the original top five tycoons combined total more. He is the founder of the Simole International Chen Zhiping, known as the king of China's electronic cigarettes, a super low-profile strength, but also unknown super-rich. So how did Chen Zhiping reverse the trend and become a $100 billion billionaire?
Chen Zhiping was born in Yiyang City, Hunan Province. As Chen Zhiping is extremely low-key, almost no interviews, there is not much about his biography. From the public information can be explored, Chen Zhiping childhood is a school bully, the entrance to the Tongji University marketing program. Three years later, after graduating from the university, Chen Zhiping stayed in Shanghai and worked as a salesman in the Shanghai United Science and Technology Company. A few years later, Chen joined Shanghai Fudan Guanghua Information Technology Company, also as a sales manager. Years of front-line market work, let Chen Zhiping tired. If you continue to do in the enterprise, Chen Zhiping at most can only do a senior management in the enterprise. Chen Zhiping has the spirit of Hunan people dare to break through, not willing to be mediocre, he decided to start his own business. Chen Zhiping's entrepreneurial thinking is also relatively clear, he did not choose to have been engaged in the software information industry, but chose the coal industry.
At that time, China's rapid economic takeoff led to a surge in coal prices. The overnight wealth of Shanxi coal bosses, ruffled every entrepreneur who wants to make a lot of money. Chen Zhiping with all the guts, and a few friends, headlong into the coal industry. After a few years of struggle, do not know the depth of the coal industry, Chen Zhiping, in Sichuan was counted, bought a batch of fake coal back. Only this vote, Chen Zhiping lost 2 million, heavily indebted. Failure of entrepreneurship, did not let Chen Zhiping will be depressed, he has been looking for opportunities to rise again. 32-year-old Chen Zhiping came to Shenzhen, in the capacity of a minority shareholder, joined the Shenzhen Simoleon Technology Co. Ltd. was founded by Lai Baosheng, who held 85% of the shares and was responsible for sales; the remaining 15% was held by Liu Pingkun, who was responsible for research and development, and Chen Zhiping's shares were also held by Liu Pingkun.
At that time, Simor did not enter the right track, and did not find a suitable industry for development, which left a huge space for the later Chen Zhiping to play.
? Electronic cigarette industry, into the eyes of Chen Zhiping. The reason why Chen Zhiping will come into contact with electronic cigarettes, because the electronic cigarette industry in Shenzhen, there is a large wave of Hunan hometown in the industry made a fortune. Smoke oil, chips, atomizers, molds, production and assembly, every link in the e-cigarette industry chain, there are Hunan people doing. Since the pharmacist Han Li invented the first e-cigarette, founded the company as smoke, as if to open a Pandora's Box of the electronic cigarette market. As soon as the company's e-cigarettes hit the market, they gained a cult following, with sales topping 1 billion yuan. But a few years, the U.S. FDA banned the flow of electronic cigarettes into the market. Long reliance on overseas markets such as smoke into shock, sales fell, and finally to 75 million dollars by the Imperial Tobacco acquisition of snow. A patent through the near monopoly of the market such as cigarette company fell, thousands of cottage electronic cigarette company in shenzhen stood up. The same year became the best time for Shanzhai electronic cigarette company, a large number of imitation electronic cigarette small factories such as Ruyan mushroomed, foreign customers with cash, to the factory to urge goods. Many Hunan people seized this wave of opportunity to make a lot of money.
? Chen Zhiping is also a discerning eye, concluded that the electronic cigarette industry has great potential. Chen Zhiping through Simo, set up the Shenzhen McWell, as the main body of the operation of electronic cigarette products. Chen Zhiping is a layman, with entrepreneurial partners to focus on the development of portable electronic cigarettes. Due to his rich experience in marketing and sales, he soon gained OEM cooperation with the e-cigarette brand NJOY. A few years later, NJOY took the U.S. FDA to court, arguing that e-cigarettes are tobacco, not drugs, and do not fall under the jurisdiction of the FDA. The U.S. Supreme Court ruled that electronic cigarettes once again have the opportunity to enter the U.S. With NJOY's sales increasing dramatically, Chen's orders flew over from the U.S. like snowflakes. It is also because of this he gradually rich.