How about the beauty industry?
How about the situation, the market?
What projects does the beauty industry include? A: The beauty industry mainly includes hair, hair, hair care, beauty, make-up, body, nail and other services, everyone's eyes in the beauty industry, generally refers to beauty, beauty, hair, make-up more. The development of the beauty industry has also been the course of two or three decades, nowadays people's life is very stressful, a lot of people have a variety of problems, such as premature gray hair, hair loss, hair splitting and so on. Hair care has become a part of urban life, especially in winter, because the weather is dry and cold, many women's hair becomes dry and static electricity. Hair care is also a new branch of the beauty industry in recent years, nowadays people love to care about their external image, have to dress up before going out. But some people have no time to take care of themselves because they are busy at work, and most of them will go to special places to do hair and nail care. Through the above simple analysis, it can be seen that the beauty industry is currently in a good situation, the market development is optimistic!
I think everything varies from person to person, the prospect is unlimited
Thanks for the invitation in the development of society today, beauty has slowly penetrated into people's lives, become an indispensable service in the lives of many people, and continue to satisfy the consumer's heart, "love of beauty," the demand. With the gradual growth of the popularity of this industry in the market, around the beauty salon is also increasing. So how is the trend of the beauty industry in 2021, it will be more difficult to operate than ever?
From profiteering business to consumer rationality, from the shortage of channels to micro-benefit marketing, many beauty industry stores have begun to encounter bottlenecks and obstacles, more and more colleagues in the beauty industry began to be confused, the future performance of the space to grow in the end where? If you are now, are engaged in the beauty industry, for you, is it lucky or nightmare? On the whole, it is lucky. Why? China's GDP growth rate, less than 8%, and is still declining. And the beauty industry GDP growth rate is 15.1% and rising!
This is what the concept of the average person engaged in other industries, on average, make 8 more dollars a day. You engage in the United States industry, earn 15 more dollars a year, twice as much money than other industries. So, you are engaged in the beauty industry, in the context of the recession in all walks of life, the probability that it is lucky? Compared with restaurants, fitness, bath and other service industries, the beauty industry is the least Internetized. But with the development of the Internet, the beauty industry has to rely on the Internet for a better future. For example, the use of mobile devices to enhance the convenience of the old board store management, the use of WeChat terminal and WeChat small program to let customers experience the convenience of beauty appointments. Some people say, technology, fashion, easy to copy the skin management, community thinking to manage the expansion of customers, customer retention, lock customers, sustained profitability, it is impossible to realize I say, we have been doing, and doing very well! "Maori software" is not only membership and revenue, but also marketing and customer acquisition, with the Internet thinking to manage stores, a software is enough. Welcome interested friends to Taobao Tmall search "Maori software" to understand our products.
Under the tide of consumer upgrading and social medical care, medical beauty has taken to the stage of the medical health industry. 2018, the market scale of China's medical beauty industry has exceeded 220 billion yuan, but compared with Brazil and the United States, the market penetration rate is still low, and there is still a lot of room for development in the future. At the same time, with the trend of consumption upgrading, light medical beauty has the attribute of "high-frequency and low-priced", or become the next outbreak point of the medical beauty industry.
The national plastic surgery population has exceeded 22 million, and the post-00 and post-95 generation has entered the plastic surgery army
According to the 2018 China Medical Beauty Industry White Paper released by the more beautiful app Xinoxia, China has 22 million people who became beautiful through plastic surgery in 2018, with a year-on-year growth rate of 57%. Among them, first-tier, new first-tier city consumers*** accounted for 58.7%, as the main force of consumption. Medical beauty users in second-tier and third-tier cities only accounted for half of first-tier and new first-tier. in 2018, post-90 medical beauty users accounted for 54%, which marks the post-90s, post-95s, and post-00s as the main force of plastic surgery. post-00s and post-95s have stepped into the plastic surgery army with a share of 8% and 15%, respectively, and the share continues to grow. Plastic surgery aesthetics from the imitation of the stars of a single type of aesthetic to the retention of personal characteristics of the diversified aesthetic development, elf face, high-grade face, virgin face, catfish face, anorexia face, supermodel face and so on blossomed.
Market scale exceeds 200 billion yuan, industry penetration rate is still low
According to the data of the "New Oxygen 2018 Medical Beauty Industry White Paper", the market scale of China's medical beauty industry has reached 224.5 billion yuan in 2018, with a year-on-year growth rate of 27.6%, and the compound annual growth rate between 2014 and 2018 reached 30.4%. Although the growth rate has been faster, the market size compared to South Korea has six times more room for growth. In addition, compared with countries such as the United States and Brazil, the penetration rate of China's medical aesthetic market is still relatively low. According to ISAPS data, China's current plastic surgery penetration rate is 2%, compared with 12.6% in the United States, 11.6% in Brazil and 0.7% in India. The per capita penetration rate of medical cosmetic treatments in the Chinese market needs to be improved, and the market space is huge.
Driven by consumers, "light medical aesthetics" is a major trend for future development
Driven by consumers, non-surgical treatments are developing rapidly, and as of 2018, the volume of medical aesthetics services was more than 10 million cases, according to the China Association for Plastic Surgery, which released its Annual Survey Report on the Development of China's Medical Aesthetics Industry. Among them, the volume of non-surgical services was as high as 7 million cases. According to data from AiMedia Consulting, the growth rate of non-surgical treatments reached 40%, much higher than the growth rate of surgical treatments. Non-surgical programs have greatly improved the success rate and safety of medical beauty, and the proportion of non-surgical programs in China will continue to increase in the future. With the trend of consumer upgrading, "light medical beauty" pay attention to fashion, fast, convenient, the pursuit of minimizing the risk, the shortest period of restoration of the advantages of winning the favor of many consumers, skin management-based light medical beauty has gradually become the mainstream, to provide a complete set of cosmetic solutions, and no longer a single project. Light medical beauty has a "high-frequency and low price" attribute, with the rapid influx of technology, capital, industrial resources and other elements, light medical beauty, the degree of convenience and cost-effective will be rapidly improved, so the light medical beauty model or become the next outbreak of the medical beauty industry.
--For more data, please refer to the "China Beauty Organization Industry Market Outlook and Investment Strategy Planning Analysis Report" released by the Prospect Industry Research Institute.
Consumption analysis of the beauty industry market I. Consumer Income Analysis Chart: Consumer Income Analysis of the Beauty Industry Data Source: Zhongyan Puhua Industry Research Institute Consumers in the beauty industry are all groups with a certain amount of income and with an upper-middle level of income, of which consumers with a monthly income of 6,000-10,000 yuan are the main ones, followed by those with a monthly income of more than 10,000 yuan. Highly educated and income above 6K, high demand for beauty, with a strong desire to consume, and most of them are white-collar workers, with this kind of consumption ability. And the higher the income, the higher the consumer demand for maintenance and leisure enjoyment of consumption. Second, consumer education analysis chart: beauty industry consumer education distribution data source: China research Puhua industry research institute third, consumer shopping habits analysis market research said that beauty consumers go to the store to receive the highest frequency of services, an average of 2.8 times a month. Beauty industry member customers accounted for 70%, the consumption frequency of member consumers is higher, about 3.6 times per month, which is related to the curative nature of the beauty program. Hairdressing consumers' consumption frequency is 0.7 times per month on average, which means that consumers will visit the hairdresser's store about once in 43 days. Among them, the frequency of male consumers greatly exceeds that of females, with the highest percentage of consumers purchasing washing, cutting and blow-drying services. In addition, the average consumption frequency of nail consumers is 0.5 times per month, and health consumers are 2.4 times per month. Consumer Demand Analysis Chart: Consumers' Monthly Spending on Beauty Industry Data Source: CTRP Research Institute 42.5% of consumers spend 500~1000 RMB per month on various beauty industry projects, followed by 35.3% of consumers spending 300~500 RMB per month, 7.4% of consumers spending more than 1,000 RMB per month, and 14.8% of consumers spending 300 RMB or less at lower consumption levels. yuan or less, and 14.8% of consumers are in the lower consumption level of 300 yuan or less. Chart: Consumers in the beauty industry search for stores within a distance Data source: CTRP Research Institute When consumers search for stores around them online, 41% of them search for and view stores within 1 kilometer, 32.6% of them search for stores within 1~2 kilometers, and 26.4% of them search for stores more than 2 kilometers away. The radius of consumers' visit to the store is still the most within 1km, with a proportion as high as 57.5%, far exceeding the proportion of online searches in the same range. Consumers who chose to store within 1~2km accounted for 26.3%, while the proportion of consumers who went to stores outside the 2km range was only 16.2%. From the above market research data, consumers prefer proximity, so when choosing a location, the store should be located in areas with high traffic or dense population. To learn more about the beauty industry O2O industry professional analysis please pay attention to the research report "2018-2023 China beauty industry O2O market depth research and investment outlook forecast report"
The development prospects of the beauty industry is still very good, the beauty industry is now a sunrise industry, more and more customers focus on the beauty industry, the number of people is increasing every year, recommending the "Growth A.D." system, which can help manage the store, improve efficiency, financial data analysis, real-time grasp of the business situation, encounter problems can be found in a timely manner to solve, you can learn about it.
Family environmental health industry can be concerned about, when more and more people are concerned about health, and the plumbing industry is a commitment to the family water safety project, the market prospect is very large, there are families where there is a market.
The beauty industry, simply put, is a service-oriented industry, bad service, product and then good customers will not be willing to "pay". Today's consumers are more savvy and casual, they pursue cost-effective, everywhere than the price, they also focus on spiritual enjoyment, once you like can always ignore the price. They are in urgent need of better business, to bring them a better service experience, the United States need to improve their own services to win the trust and favor of more consumers.
The prospect is very good just need to see how they come to the business, "growth of AD" small program, it is inside the multi-people group activities, can quickly help to expand customers, attract flow to the store.