The medical-pharmaceutical industry has been in the spotlight for a long time and will be in the midst of a protracted fight against corruption to fix the industry. The government's crackdown on sales in lieu of gold, regulation of physician behavior, limiting access to medical representatives, and emphasis on reasonable preaching costs are all measures that are pushing the pharmaceutical industry toward more transparent, regulated, and sustainable development.
1, what is a pharmaceutical representative
In terms of the country, the earliest definition of a pharmaceutical representative that can be found in a written document is: July 29, 2015, the "Chinese People's **** and the State Occupational Classification Dictionary (2015 Edition)" of the occupation of a pharmaceutical representative is described as : "Professionals who are engaged in the transmission, communication, and feedback of pharmaceutical information on behalf of pharmaceutical manufacturers." Its occupation code is "2-06-07-07" and the category is categorized as Professionals and technicians - Economic and financial professionals - Business professionals - Pharmaceutical representatives. In particular, "pharmaceutical representative" is defined as a professional who represents the holder of a marketing authorization for a drug/medical device in China and engages in the transmission, communication and feedback of information about the drug/medical device.
2, why the pharmaceutical anti-corruption affect medical representatives?
The change of various factors in the leap of time will lead to the deviation of the goal and reality, the current situation of the domestic sales representatives did deviate from the definition of the paper, these deviations can perhaps be seen in more standardized type of documents.
October 2021, the Central Commission for Discipline Inspection of the State Supervisory Commission official website published an editorial on "the source of the field of medicine purchase and sale of wind", put forward the "standardization of the pharmaceutical representative industry, restore the essence of the pharmaceutical representative, standardization of the management of the pharmaceutical industry, medicine purchase and sale of the field of the source of the wind
Through the frequent descriptions of keywords such as "prohibit, standardize, and record" in the above article, we can see the embarrassing situation of the current domestic pharmaceutical representatives, and the quality of the domestic profession is actually more inclined to the comprehensive sales talents. On the one hand, you have to have the professional communication ability to explore and satisfy "clinical needs"; on the other hand, you have to have the ability to carry the pressure of sales target. Ideal is very full, the reality is also bone dry, it is clear that most of the current domestic sales, including me, will be more in favor of "carrying sales targets" ability to evolve, and thus gradually deviated from the definition of the profession in the document and the requirements.
The fight against corruption in the pharmaceutical industry has brought new missions and challenges to pharmaceutical representatives. Representatives need to change from traditional sales roles to value creators, and adapt to the changes in the industry by improving their professionalism, communication skills, and embracing technological innovation. In the future, pharmaceutical representatives are expected to play a greater role in the standardization of the industry and driven by innovation, contributing to the sustainable development of the medical and pharmaceutical industry.