Pet Intelligent Supplies Industry Major Listed Companies: At present, the main listed companies in the pet intelligent supplies industry are Xiaomi Group (01810), Midea Group (000333) and so on.
The core data of this article: China's pet industry market size, sales of pet smart supplies, and potential demand for smart water dispensers.
Pet industry market size has reached 206.5 billion yuan
In recent years, "jerking the dog" and "sucking the cat" have become the new hobby of many young people, and the pet industry is developing rapidly. Pet food, pet supplies, pet medical and other sub-industries are thriving, pet insurance, pet beauty and other new industries are gradually emerging, the pet economy is on the rise. According to the latest data from the 2020 China Pet Industry White Paper, the total size of the national pet population in 2020 has reached 62.94 million people, and the market size has reached 206.5 billion yuan.
2021 "618" during the pet smart supplies outbreak
80 and 90 is still the main force of the pet industry consumption, the young people pursuit of efficiency, in pet ownership is no exception, a new generation of shoveling for pet supplies Intelligent demand is gradually increasing. In addition, pet owners for busy work often can not take into account the daily life of pets, coupled with sudden epidemics pet owners can not rush home to take care of pets often visible news, leading to pet owners for pet intelligent water dispensers and other smart supplies demand for the enhancement of the 2021 "618" period, jingdong and tmall data show that the pet intelligent supplies The data from Jindong and Tmall show that pet smart products are experiencing explosive growth.
Pet smart supplies enter the 2.0 era
At present, there are a wide variety of pet smart products, covering a wide range of aspects such as pet food, housing, and play, smart food dispensers, smart water dispensers, and other products are more common, and the rest of them, such as the pet companion robots, are beginning to enter the public's field of vision. The main types of pet smart products are as follows:
The development of pet smart products has gone through two stages, and can be said to be in the beginning of the intelligent 2.0 era, the product is more intelligent, and other intelligent products are more interconnected, some companies provide personalized customization features to help pet owners to solve more difficult problems. The stages of development of pet smart products are as follows:
Smart water dispenser potential demand
According to the latest data from AiMedia Consulting, in the first half of 2021, the demand for smart products for pets is focused on smart water dispensers, pet cameras, pet feeders and other products.
Three types of enterprises layout pet intelligent products market
From the layout of the type of intelligent pet products producers, there are three main categories, the first is other pet sub-industry giants, such as Nestle, Mars, etc., mainly through mergers and acquisitions, strategic alliances and other ways to enter the field of pet intelligent products. The second category is the leading companies in the home appliance industry. Since pet smart supplies are mostly small home appliance-type products, home appliance industry giants quickly enter the field of pet smart supplies by virtue of their technology, channels and supply chains in the home appliance industry, such as Xiaomi, Midea and other companies. The third category is to enter the pet smart supplies market directly, such as Xiaopei Pet, pidan and so on. Xiaopei pet was founded in Shanghai in 2013, the early stage of the establishment of intelligent wearable devices to enter the market, early products include smart wearable devices, light intelligent products, intelligent water dispensers, etc., 2021 launched the pet intelligent whole-house odor purifier.