I still have some knowledge about this Light medical cosmetology. I know there are many minefields or places that are easy to be deceived. Let me briefly talk to my friends here, hoping to take a warning.
1. Manage Light medical cosmetology with the traditional management thinking of medical beauty
Although both of them belong to the medical beauty industry, their profit model and management logic are completely different. Traditional medical beauty is more like a carnival of cutting leeks; The Light medical cosmetology circuit is more about cultivating its own fields carefully, waiting for the fruits of the harvest.
The traditional management characteristic of Medical Beauty is "emphasizing marketing but neglecting operation", because most of them are one-time consumption, so the focus of management is to continuously acquire new customers through various marketing means. Light medical cosmetology institutions "pay more attention to operation than marketing", because Light medical cosmetology has the characteristics of high repurchase, so the key point of operation is to continuously expand and stabilize its own flow pool through the internal operation system to achieve long-term profit.
2. Pursue only the revenue of institutions and ignore the value income
The investment value of Light medical cosmetology institutions lies in that they can not only make money, but also be valuable, but many American presidents ignore this point. Making money: Light medical cosmetology institutions will enter a stable period of operation after a team running-in period and a customer accumulation period. After deducting operating costs and compliance costs, it will be the organization's net profit.
3. Paying too much attention to the number of initial consultations, transaction rate and customer unit price
The business logic of neglecting medical beauty is to continuously precipitate member customers. The definition of member customers: continuous consumption demand, stable consumption ability, mature consumption concept and good brand loyalty.
The number of members and customers is the core value and purpose of Light medical cosmetology's institutional operation, so don't pay too much attention to the periodic indicators and focus on long-term development. (Just like the same revenue of 1 million, organization A relies on one 1 million customer and organization B relies on 5 2, customers. Obviously, the future development of institution B is more potential and benign. ) If it's Xiaobai or you don't quite understand these things, try to participate as little as possible to avoid being deceived!