Innovative Entrepreneurship Plan on Nursing
In the present society, the entrepreneurship plan is more and more widely used in life, the entrepreneurship plan is a feasible business report used by entrepreneurs to obtain cooperation support or venture capital before the establishment of the start-up enterprise. So how to draw up a business plan to play its biggest role? The following is my compilation of innovative business plan on nursing, for reference only, welcome to read.
Nursing's innovative entrepreneurial plan Part 1
I. Project Introduction
1, Project Name: xx Chinese medicine health museum
2, Project Scale: site selection in the new city, 200-300 square meters of stores, smooth traffic, convenient parking, the surrounding business atmosphere of the environmental scale.
3, the background of the project: with the improvement of people's income level, people's pursuit of health and longevity of the desire to enhance, coupled with the life and work of the pressure to increase the environmental damage caused by the decline in people's health, so that people's demand for health and wellness increased year by year. And Chinese medicine health care has "on the work of treating the disease" said, on the medical - medical disease, Chinese medicine - medical desire to disease of disease, under the medical - medical has been the disease of the disease of the theoretical basis; through traditional Chinese medicine physiotherapy, meridian dredging, mediation of the body's balance of yin and yang Mainly to cure the disease for the purpose of creating xx with Chinese medicine characteristics of the health museum. At present, there is not a professional and technical health museum, as well as the demand for xx tourist flow, enough to carry out the first Chinese medicine health museum with characteristics, seize the opportunity to take the lead.
4, business philosophy: Chinese medicine characteristics of health museum through the unique massage, moxibustion, medicinal bath, fumigation, health tea, medicinal wine and other health project services, to achieve a full range of, targeted, fast-acting, purely natural therapeutic sub-health conditioning project to meet the needs of people's health care to highlight the professionalism, branding, and scale of the characteristics of the health museum.
Second, the Chinese medicine health project
1, massage, massage, acupuncture;
2, hanging moxibustion, moxibustion, cupping, gua sha;
3, medicinal baths, fumigation, foot bath;
4, health tea, health care;
5, medicinal oil, medicinal wine;
6, Ms. beauty body weight loss;
7, Chinese medicine body dialectic, physical examination, consultation.
Third, the Chinese medicine health museum marketing
1, the market segmentation:
(a) more than thirty years old bosses, white-collar workers, government people, bank staff and so on.
(b)Women aged 25-55 with above middle income.
(c)Chinese medicine practitioners and the elderly who are in pursuit of healthy and natural health.
(d) Neck, shoulder, waist and leg pain, osteoporosis and other sub-healthy people.
2, market positioning
Chinese medicine characteristics of the health museum - with the price of the mid-range, high-end services, specialized level of service for guests, designed as a pyramid profit model. That is to say, in the profit model design, to combine different products and services, mainly divided into two parts:
A part of the project is not characterized by the universality of the project, they serve as the bottom part of the pyramid of profit, most of these services are micro-profit or non-profit, such as foot bath, massage is a lot of health museums have, but also the general public can consume, then this part of the price can not be set very high, the general public can accept, and more than the average price. The general public can accept, and more affordable than the medical institutions, and can enjoy a good environment.
Another part of the project is very distinctive and competitive, such as bath fumigation, moxibustion, health tea, medicinal wine, etc. This part of the product or service has the characteristics of traditional Chinese medicine, the customer's cognitive interest in them should be very high to be able to them as the top of the pyramid, can be sold at a very high price so that the profit is there.
In short, the "pyramid" profit model, that is, both "profiteering" products and micro-profit products, both high-end customers, but also take into account low-end customers, combined, treated separately, in order to achieve the health museum comprehensive profit.
3, environmental positioning
(a) the overall style: interior decoration of simple and elegant fashion, to create visual, state of mind on the best enjoyment. Overflowing rendering of Chinese style (Chinese medicine is China's national essence, the appropriate use of Chinese style can give people a feeling of comfort and tranquility, with the theme of health care is very appropriate) style. (Around the Chinese classical style, uniform clothing (waiter clothing can be used in Chinese style, such as cheongsam, Tang, Zhongshan suit, etc.) leaflets, service project names and many other aspects to be fully baked)
(b) Wellness Museum environment promotion: as the environment promotion, mainly for the internal and external environment. External environment can attract customers into the store title eye-catching easy to remember, reflecting the elements of Chinese medicine style health; internal environment can stimulate customer spending, and successfully retain customers. Classical, slow-paced light music-based, so that customers feel relaxed, comfortable, point of plant essential oils, so that the health museum is filled with an intoxicating aroma of flowers and plants.
4, promotional methods
(1) advertising promotions
Internet promotions: through the writing of soft copy, press releases and other forms of local forums, posting, microblogging to promote the store and services, to establish visibility. Auxiliary mass mail (using QQ mail, because QQ use crowd, people wide) for publicity. If the condition is allowed, set up their own health museum website, publish a variety of information to help customers online answer questions.
(2) personnel door-to-door promotion
Because your customer base is mainly some of the authorities staff white-collar and boss. So in addition to advertising and marketing must be in conjunction with personnel marketing. To establish customer relations. For the organization can go to discuss with the unit can be in the form of welfare card to buy the consumer card. So if this channel sales is the most important, mainly through the relationship with customers, to achieve net marketing
(3) regular promotions
Full product sales favorable timing: new product launches promotions, the popular project promotion period, membership development and preferential coupon distribution. Important festival promotions: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebrations. In these festivals, we hold promotional activities to develop members and distribute discount coupons.
(4) professional promotions
Often carry out a free school of Chinese medicine health, twice a week or once a week, the location of their own store, invite bosses, leaders, white-collar workers, health over to learn health knowledge. Development of their own customers. One to ten, ten to a hundred, students will be more and more. The effect will be better.
Fourth, the management system
To achieve long-term development, as well as long-term retention of customers to win a good reputation. With our internal management is inseparable. We can even say that internal management is our lifeline. Therefore, the need to establish business management system to achieve better economic efficiency.
1, daily management system, attendance system
2, incentive system, health system
3, workflow system, behavior and etiquette system
4, professional rules of operation, professional service terms
5, meeting system, training system
6, personnel management, financial system
< strong> V. Investment Plan
The total investment plan for this project is 10,000 yuan, through 1 year to form the scale and reputation, 2 years to reach profitability, 3-4 years to recover costs.
(a) investment scale
1, area: 200-300 square meters or so
2, layout: 1 front desk guidance hall
Chinese medicine professional consultation room, reception room 1
Professional health room: (2 people) 5, (4 people) 2, luxury single room 2, fumigating medicinal bathrooms 2.
Leisure tea room and product display area 1 room
Women's professional area 2 rooms.
3. Personnel:
General Manager: 1 person
Professional health technicians: 5-8 people
Front desk charge administrative late: 2 people
(B) investment costs
1, the house indoor decoration: 100,000 yuan
2, the purchase of health facilities and equipment, furniture and home appliances: 60,000 yuan
3, advertising, opening ceremonies, public relations and promotion: 30,000 yuan
4, housing rent: 30,000 to 50,000 yuan / year
5, staff wages: an average of 3,000 yuan per person / month
6, health care medical supplies, staff clothing, office supplies, water and electricity networks, such as 20,000 months / yuan.
(C) Benefit Analysis
In three phases:
1, after the establishment of the museum began to operate, the first phase of the input period. Need to invest in advertising, publicity, so that the need for Chinese medicine health care and health friends of our characteristics of Chinese medicine health museum has a cognitive process, the time is one year.
2, the second period for the non-return period, this period began to have members to join. The museum room began to run normally, but the income and expenditure can only break even at best, this period for one year.
3. The third period is the period of member stabilization and return. This period of stability of the members, and constantly new members to join, loose customers will continue to flow; the benefits of health museums began to rise dramatically. After the fourth year of the annual 30-40% increase in efficiency and profitability.
The specific figures will be proportional to the capital invested in building the museum, site, facilities, not listed here.
Nursing innovation business plan Part 2
1, a new company:
The proposed "xxx" maternal and child care center is a "people-oriented, service-oriented, scientific nursing The center will rely on advanced nursing concepts, advanced equipment, scientific nursing methods, and reasonable nutritional diets to provide quality and scientific services for mothers and babies.
2, excellent team:
The center's entrepreneurial team are all from XX Industrial University. Meanwhile, they are all student cadres with certain management experience and different specialties.
Entrepreneurial team
Organizational ability, leadership ability
Public relations ability, communication ability
Planning ability, marketing ability
Response ability
The center will also invite and appoint relevant professors from xx Industrial University and professors from related medical colleges and universities to serve as management and medical consultants.
3, professional services:
The center provides a full range of maternal and infant, targeted, specialized services, such as maternal and infant nutritional allocation, maternal and pregnant women, prenatal and postnatal consulting and diagnosis, postnatal physical recovery, postnatal daily care and other professional services. According to the different requirements of customers, there are centralized care and outbound care. The center will create a warm and comfortable nursing environment to give mothers, babies and their families a sense of home. Service is the life of the center, the quality of the soul of the center, the center's goal is to make every customer expect to come, satisfied and go.
4, a huge market:
China has a population of nearly 1.3 billion people, according to the current stage of the birth rate of 1.38% can be derived from the annual birth of nearly 1.7 million babies, that is to say, each year, nearly 1.7 million women in China will be experiencing the moon this special experience of life. Assuming that each woman spends an average of 2,000 yuan during her menstruation period, China will consume 1.7 million x 2,000 = 34 billion yuan per year in the menstruation industry. However, the traditional menstruation is valued but not scientific, traditional menstruation due to maternal and caregiver's professional knowledge and experience is not enough, often resulting in mothers and babies in the menstruation during the existence of many unscientific places for the mother's later life and the baby's development, growth and adverse effects.
"xxx" maternal and child care center is seized in this traditional shortcomings as an entry point, through the scientific care and child care methods to win the majority of customers, for maternal and infant to provide professional, characteristics, quality services. At the same time, the new monthly child care center as a new industry, the market potential is very huge.
5, efficient management:
The center will be based on the different stages of development, the establishment of the corresponding . Organization, so that the organization of the center tends to be strategic and dynamic. In the management process the center will be based on data and information, the implementation of network management, thus realizing the effective linkage of the center's various departments; make full use of network technology, the establishment of a complete service information chain; the establishment of talent signboards and human resources evaluation system, to explore talent, mining talent, retaining talent. At the same time, the center will also establish a learning and motivational organization to cultivate employees' corporate values and sense of belonging.
6, market competition:
As a new industry different from the traditional monthly care, the center to face the competition strategy is "based on professionalism, perfect competition. The center relies on advanced concepts, high-quality services and reasonable prices, as well as a unique and efficient marketing model and management model and other internal advantages to weaken the external threat, so as to adapt to the requirements of the times, rapid growth, healthy development, in the competition in the unique.
7, financial, risk analysis:
Center registered capital: 7.5 million. Equity 100%, debt 0%.
Equity institutions are: 40% of the entrepreneurial team (of which 13% of the labor and technology shares), 60% of the venture capital
The Center is an emerging industry, opportunities outweigh risks, profit margins, but due to the fast follow-up, there is a certain amount of potential risk. The center will prevent market risks by optimizing internal management, improving service quality and increasing brand promotion.
Project
When the winter faded away, the earth back to the spring of the happy days. XXXX micro-plastic surgery beauty salon (Xiamen) store grand opening. In order to let more female friends who love beauty to share the charm of advanced cosmetics, feel the quality of cosmetics given to women's charm, and at the same time to understand and master the world trend information, grasp the pulse of fashion, and strive to do the era of intellectual new women.
XXXX micro-plastic beauty salon of high quality and price competition in the domestic market in one of the advantages of XXXX cosmetics, for female friends to provide attentive service: consultation, answers, trial, feel, professional care, and other human services.
The store micro-plastic beauty salon features and advantages of positioning
Life-style beauty salon
The beauty of life
Continuously improve the level of software management
Open people's health clinic
Easy to get into the lives of the people
Investment
Small
Risk-free
Social acceptance and recognition
Guaranteed long-term business
Guaranteed profit
Opening a "health clinic" ----- China's huge "substandard" health care system. China's huge "sub-healthy people", 75% of the population - sub-health, 75% of the sub-healthy people into the beauty market, internal and external conditioning, effectively improve the state of sub-health, to ensure that the beauty salon new way out!
Basic overview of the industry
The total number of employees in the national beauty industry is about 11.2 million
One of the industries with the largest number of people employed in the "tertiary industry".
The total number of beauty salons in cities and towns across the country is about 2.22 million (according to my survey, there are 147 salons in Xiamen's Siming District, 47 salons in Huli District, and 9 salons in Jimei District)
The total income of the beauty industry in cities and towns across the country is 168.04 billion yuan
The average number of beauty salons per 10,000 city and town residents across the country is 32
The average number of people employed in each store is 5.1 million people
The average number of employees per store is 5.1 million people.
The national average annual salary per beauty employee in urban areas was 21,600 yuan,
Slightly higher than the national average salary for all types of employment
The beauty industry accounted for 1.80% of the country's gross domestic product (GDP)
The beauty industry's share of the tertiary industry's output was 5.21%
The average monthly beauty expenditure of the urban population was 21.33 Yuan/month
Industry Development Trend Forecast
China's beauty industry is currently in a period of rapid market growth
The number of new stores opened in the last 5 years accounted for 78% of the total number of shops
Growth in revenue is higher than that of the national GDP growth rate
The proportion of GDP is increasing year by year. The proportion of GDP increased year by year
The proportion of the tertiary industry increased year by year
The number of people employed in the industry increased year by year
The extension of the industry is rich in connotations
The elasticity of supply and demand is large
The philosophy of the salon business: to advocate women's beauty and new life to open up a new world of women's beauty care
Selection of the target market, positioning
In view of the modern tense and busy life, people's constant pursuit of beauty, the standard of living continues to improve, through the three-dimensional multi-directional beauty beauty body, to provide consumers with a body, mind, spirit of enlightenment of the beautiful dream, while combining the psychological beauty, so that the customer's body, mind, spirit of the health of the three in one beauty salon. Highlighting the professionalism, with comprehensive care as the main focus, the performance of five-star beauty salon of the top level of professionalism and superb service
Characteristics
Integration of psychology, modern medicine, kinesiology, aesthetics, cosmetology, etc., distinguishing between ordinary beauty salons is that it is a kind of cosmetic active thinking to guide. It is a luxury beauty salon that is well-equipped with advanced equipment, comprehensive treatment programs, and outstanding results. It is a beauty salon that promotes holistic health and beauty care.
Brands
High-end price, beauty, body, health-based,
World brands: XXX, XXX, XXX
Other alternative brands: XXX, XXX,
Customer orientation
The age of 28 to 48 years of age. p> Age between 28 and 48 years old female consumers, the quality of life, their own high taste requirements of women,
such as white-collar women, institutional leaders, women entrepreneurs, businessmen, doctors and lawyers, show business, government officials, rich families and other people.
Analysis of existing resources, business circle analysis
Profit model
Membership-based, promotion of membership cards, from X million to XX million ranging; the lowest end of the consumption: XXX yuan, selective operation, the plan is to fix the membership of 100-200 people, an average consumption of X million yuan, the flow of guests XXX people, an average consumption of X million yuan. Guests XXX people, average consumption XXX thousand yuan,
Among them: ordinary annual card X, lady beauty card X, charm jade card X, fashion celebrity card X, platinum achievement card X, life-long membership card X, luxury queen card X,
Advocating the transfer of the card sales, advocate the card card, advocate the card to send the card, advocate the value-added services, advocate the regular clearing of cards, advocate the value-added card, the use of treatment, nourishment, care, comfort, enjoy the five-step beauty
Advocating customer grading, consumption grading, service grading, beautician grading, after-sales grading
Integral health and beauty package: help customers set up a full year of health and beauty program, with three-dimensional projects to lock the customer
Service
With the fee-based cosmetic, beauty, psychological counseling, and other services, we can provide a wide range of services to customers. Psychological counseling,
Facial care: basic care, whitening and spot removal, acne, sensitivity, anti-aging,
Special care: eye care, hand care, neck care, etc.
Body care: whole body body care, breast care, weight loss care,
Referral services: plastic surgery: breast augmentation, nose, eyes, liposuction, wrinkles, lips, maxillofacial, etc.
Beauty: spot whitening, painless hair removal, skin tightening and wrinkle removal, skin rejuvenation and whitening, red blood filaments removal, laser acne removal, birthmark removal, medical tattooing,
Non-invasive: rhinoplasty, wrinkles removal, face slimming, whitening, chin augmentation, filling. (I can think of these, need to follow the development, as for the charges have to be integrated rent, product purchase price, etc. to position, now there is no way to calculate)
Space layout beds XX, of which XX ordinary beds, XX VIP theme room. Lobby, reception area, care area, consulting area, rest area, locker room, bathroom, bathroom, nail room, VIP room, staff lounge, manager's office, image design consulting room, product storage room, product display area, cafe, dressing room, mixing room, plan XXXX flat (just for reference, the specific number, the size of the need to go to the street, to look for the store, but also with reference to the preliminary investment in the start-up capital to decide how much)
Space layout beds XX, of which XX ordinary beds, XX VIP theme room. How much to decide)
Equipment Instruments Materials
Specific need to visit the store, further consultation also refer to the previous investment start-up capital to decide how much to
Personnel personnel planning: store manager X people deputy store X people consultant X people beautician X people? Front desk reception X people logistics X people financial X people, (just for reference, the specific number, size or need to walk the streets to find stores, but also with reference to the pre-investment of start-up capital to decide how much)
Management system form daily management system: (this content is a bit much, and cumbersome, I take out another separate to do a)
Standardized process: (this content is a bit much, and cumbersome, I take out another separate to do a)
Standardized process: (this content is a bit much, and cumbersome, and cumbersome, I take out another separate to do a). And cumbersome, I take out a separate one)
Various types of beauty consulting card? Beauty care card? Customer consumption file customer product management table membership card information table? The use of membership card records? The customer's complaint record table? The director of the (business) daily table? Monthly Sales Plan Order form Product Inventory Schedule? Cost analysis form? Financial statements? Esthetician's performance appraisal form? Staff memo? Weekly salon meeting report? Questionnaires? Attendance sheet? Shift schedules? Staff scheduling rota, etc.
Promotion
Given the limited start-up funds in the early stage, to flyers, Internet microblogging, advertising, promotions, auxiliary sales, so that card customers feel that it is a symbol of honor and status.
Profit
Profit space estimate, the first three months of promotion, since then the monthly income are X million, the monthly expenditure of X million, the monthly profit X million, the total profit of X million, the plan is to generate money, the profits of the year to invest.
Collagen, broken uric acid, Ivylan filler injection, human growth hormone (HGH, HumanGrowthHormone) is a protein secreted by the anterior pituitary gland of the human brain, anti-aging, microneedling.
;