The "Glory and Dream" mentioned here is not the best-selling novel Glory and Dream by American writer William Manchester in the last century, but the story of the birth of a national brand-Rong Tai.
The name of the founder of this brand is Lin Guangrong.
Glory and dream, brand and career, nation and glory are the true portrayal of a private entrepreneur's decades of efforts, entrepreneurship and development, and also the best interpretation of Lin Guangrong's dream.
2011165438+1On October 29th, good news came from the Trademark Office of the State Administration for Industry and Commerce. The "Rong Tai" trademark of Shanghai Rong Tai Fitness Technology Development Co., Ltd. was recognized as a well-known trademark in China. This is another honor for Rong Tai after being awarded as a partner of China's space industry and a special sponsor of China 20 10 Shanghai World Expo. In their view, it is very valuable that "Rong Tai" trademark can break through the tight encirclement and be recognized as a well-known trademark in China on the premise of raising national standards and controlling the total amount. The strength, glory and far-reaching significance of this honor are not limited to Rong Tai.
So, what made Rong Tai win this honor?
From scratch, a miracle was born.
When we talk about Rong Tai, we have to mention Mr. Lin Guangrong, the founder of Rong Tai.
"Win in life, always strive for it" is Lin Guangrong's life guidance and motto. Now he has become the chairman of Shanghai Rong Tai Fitness Technology Development Co., Ltd., and his entrepreneurial history proves this.
1968, when he was only 27 years old. In his words, as soon as you intervene, it is 14. /kloc-during 0/4 years, he has experienced many ups and downs in keeping bees and making furniture. It was not until 1997 that he started his own real business at the age of 52. An accidental opportunity gave him the idea of changing careers. Since then, I have entered the professional track of becoming attached to the massage chair. He quit his high-paying job in a large furniture factory and established Wenzhou Rong Tai Electronics Co., Ltd. Lin Guangrong, who knows China culture well, gave the product a noble, gorgeous, loud and proud name-"Rong Tai". "Rong Tai"-the venerable represents Ye Sheng; Thai means great, and Rong Tai means great and powerful. "Rong Tai" well describes and conveys the corporate image it represents and embodies the spiritual connotation of the enterprise. Wherever this brand goes, enterprises carry forward, spread and infiltrate its corporate culture, concept and spirit well. It is this word that bears the beautiful sustenance of Rongtai people who integrate corporate culture and enterprising spirit, and then enjoys a high reputation through the sales story created by the brand "Rong Tai".
The initial entrepreneurial environment was very difficult, with only 90 square meters of rental space and only a few employees. The product category is also relatively single, and only the supporting motor vibration massager related to furniture is made. At the beginning, there were no professional market developers, no purchasing personnel and no business personnel. He did all this work by himself. At that time, whenever there were related exhibitions, Rong Tai would participate. Although he can't afford the booth fee, he just "left" the product in a small corner of someone else's booth. But as long as someone is interested in Rong Tai's products, he will follow up quietly, give customers business cards, and those who are interested will send them samples for free. At his insistence, the market slowly opened. Later, he started with accessories and made the first product, massage cushion (for cars and boss chairs). Later, I made massage belts and cushions for massage folding chairs. ...
From obscurity to instant success, it experienced a transformation.
After Rong Tai made Wenzhou's massage equipment market flourish, in August, 1998, it rented a workshop of more than 500 square meters, and the market grew bigger and bigger ... The market space kept growing, and the demand for massage products was in short supply, which made the production workshop in Rong Tai almost run at full capacity. Gradually, with the increase of product demand and career development, the original factory was not enough, so Rong Tai opened a branch factory, but it was still not enough. Rong Tai has set its sights on Shanghai, an international metropolis. Shanghai is the largest economic center city and an important port city in China. Its superior external environment is far more attractive than Wenzhou, which is conducive to the rapid development of enterprises. June 5438+October 2004 10, Rong Tai Company moved to Zhujiajiao, an ancient town with beautiful scenery. A modern factory with hundreds of millions of fixed assets and an area of more than 60 acres appeared in front of people. With its product advantages and good reputation, Rong Tai has taken the brand as the banner to attack the city and signed cooperation agreements with distributors in Beijing, Shanghai, Hebei, Tianjin, Henan, Harbin, Jiangsu, Shandong, Guangdong and Anhui. In August 2007, Rong Tai invited Mr. Lv Liangwei and "the first beauty in sports" Dai Feifei as brand image spokespersons; From June 5438 to October 2008 10, a slogan "Honor your life and enjoy yourself" appeared in the second and fourth prime time of the Central Committee. From June 5438, 2008 to 10, Rong Tai's full-page advertisement appeared in both China Eastern Airlines Magazine and China Southern Airlines Magazine.
From budding to becoming famous overseas, we will achieve a leap.
From the initial obscurity of 1997 to the present, after more than ten years of unremitting efforts, Rong Tai has finally achieved brand take-off.
When the joy of success still pervades Rong Tai, Rong Tai people aim at the next goal: to build an international brand of massage appliances. Rong Tai was recognized as "China Famous Trademark" this time, which not only highlighted the dominant position of "Rong Tai" brand among peers, but also boosted the confidence of domestic and foreign consumers and defended the national brand image. However, the achievement of this honor is only a new starting point for Rong Tai. Rong Tai people will strive to promote the development of health industry with newer attitude, greater ambition and further ambition, and continue to write a new brilliant chapter in the massage appliance industry.