Dong Mingzhu took advantage of the hype to train Meng Yutong, a top student at Zhejiang University, into a new female anchor. I think she is very extraordinary.
At the press conference, Dong Mingzhu made no secret of her love for Meng Yutong and bluntly expressed her hope to train her to become the second Dong Mingzhu in the future. Suddenly, the topic of Dong Mingzhu’s future heir also followed the hot search lists of several social media. Netizens are also full of curiosity about Meng Yutong, a secretary to the chairman. When Meng Yutong first opened his own social account, countless netizens paid attention and wanted to find out. As a result, Meng Yutong has become a new Internet celebrity with his tens of millions of fans. 1. Dong Mingzhu used her own hype to train Gree’s new anchors.
In this era of large traffic and big data, anchors carrying goods have become the main channel and leading channel for sales. As the chairman of Gree Group, Dong Mingzhu is well aware of the dividends that big data live streaming has brought to Gree Group. She is not willing to let go of such a good opportunity, and is determined to use her popularity to train a sales anchor dedicated to Gree to serve Gree Group. And Meng Yutong was the person chosen by Dong Mingzhu. 2. Dong Mingzhu can always capture people's hearts and win the topic.
When netizens were speculating on the successor of 67-year-old chairman Dong Mingzhu, Dong Mingzhu was able to seize the opportunity. A press conference was used to formally introduce Meng Yutong to everyone, and he was labeled as the heir. This can also arouse the curiosity of thousands of netizens, allowing Meng Yutong to easily gain traffic. 3. Build Meng Yutong into a tens-of-million-level Internet celebrity anchor and become the number one sales leader.
Dong Mingzhu specially customized a team to serve Meng Yutong. Their main responsibility is to maintain Meng Yutong's personality and traffic so that Meng Yutong has more fans. Also because of Meng Yutong's good looks, Meng Yutong interacts more with fans, creating the illusion of being approachable, thereby opening up the live broadcast path for Gree Group and even bringing goods to other groups.
From the fact that Dong Mingzhu can seize the trend of the times, use the traffic of the times to gain topicality for her secretary, and create a new generation of Gree Internet celebrity spokesperson, we can see that Dong Mingzhu, the director of Gree Group Well-deserved reputation.