How to write corporate propaganda film planning?

Copywriting of corporate propaganda films needs audio-visual three-dimensional presentation, writing literary scripts and story board, and the whole advertisement needs a strong sense of picture and logic; Plane copy, mainly aimed at facial expressions, needs to be more concise, clearly express advertising information in a picture and attract consumers' attention. The following introduces the film and television platform:

One: First, I received a promotional film project and need to communicate with customers. If a good idea is changed by customers, it will eventually become mediocre? Four communication processes of copywriting-reading, smelling, asking and cutting.

Second: Copywriting strategy. After receiving a project and communicating with customers, we should think about the strategy and how to lay out the copy of this promotional film. Strategy is the "big idea", that is, the overall idea. It is a creative idea, a form of expression and a cut-in angle. It is the overall creative form of the whole film that can be explained clearly in one sentence.

Three: copywriting creativity, after having a strategy, it is necessary to be creative. Creativity is to improve details on the basis of strategy, including actor selection, scene design, explanation, picture conception and so on. This is an important factor. Qian Qian has thousands of ideas. As the saying goes, the Tao gives birth to one, two, three and everything. In fact, thousands of ideas in Qian Qian are derived from these simple ideas.