The summary report is a narrative document summarizing the situation of the meeting and the results achieved by the meeting. The following is my personal work summary report on the exhibition, I hope it will be helpful to you, if you like you can share it with your friends!
Exhibition of individual work summary report 1
Nervous and busy furniture exhibition is coming to an end, as the first time to participate in the exhibition, the heart is quite touching. Look around the leadership and colleagues are thinning a circle, although no one yelled but I know we *** with the same feeling is "tired", because I also feel the same. Everyone is trying to do their job well at the same time, are actively cooperate with the team's work, although not perfect, but still show a cohesive and efficient team. I am very happy to be a member of this team. I believe that all the hard work we've been doing will bear fruit.
During this period, I mainly worked as a logistic support staff, responsible for customer hotel check-in and reception work. It seems easy, but it is tedious. In the limit to meet the needs of customers at the same time, but also to adhere to the principle of savings do not waste hotel resources. 16 Dongguan Furniture Fair officially started, before the day or two has been scattered customers to visit the factory, just two days a little bit of two and two days to figure out. I visited Mulan Hotel in advance to ask for some details in order to more reasonable arrangements for customers to stay in the hotel. Initially, I felt nervous all day long for fear of making mistakes, and gradually familiarized with the whole process before feeling much more relaxed. However, I clearly understand the principle of "one minute on the stage, ten years of work under the stage". No matter how simple the work, do the best is not simple. In their own efforts to complete the work at the same time, but also let me know more about the importance of teamwork, a better understanding of respect and support for the fruits of the labor of colleagues. I think these are the harvest of my work process, and will benefit for life.
20 - year - month 16 is an extraordinary day for us, a group of shrewd and capable business rushed to the front, we actively cooperate in the rear, the result of the evening gathered more than fifty old and new dealers. The company director staff and customers gathered together, we happily ate and chatted, hoping that in the future we can work together happily, everyone's face is full of bright smiles. We show in front of the customer is a well-qualified and fully recognized team, although the final results can not be predicted, we have a clear conscience, because we did their own.
Now also clearly remember, the night before the furniture exhibition, Mr. Lin called everyone to open a very serious emergency meeting. In fact, a bit similar to the mobilization meeting, but the atmosphere is a bit depressing, because he is the boss far more than we carry more pressure. After the intense reception work, we can soon see the joy of harvest. I hope we can all take a few days off and relax.
Exhibition of individual work summary report 2
Preparation before the exhibition:
1, the company's promotional materials, technical samples, exhibits, business cards, and will come from my booth customer list table.
2, and for the old customers will come to my booth can prepare some small gifts, in addition, can also be prepared for some small gifts for the intention of the larger customers. These gifts can be printed on the company name and LOGO, so that both the expression of mind and let customers have an impression of you.
Notes during the exhibition:
1, for the old customers: can sit down and talk, ask whether he was satisfied with the previous supply, whether there are still need to improve, improve the; and then ask each other what the next procurement intentions; and finally send a small gift to show their feelings.
2, for new customers: to take the initiative to receive customers, should try to leave each other the network of contact information, MSN or SKYPE, so that it is convenient to contact in the future, in the chat with the customer to try to understand the nature of the other party's company (is a trading company or manufacturer), the main procurement of products and basic requirements.
PS1: must take the initiative, do not expect customers will take the initiative to come to you. Customers looking outside the booth to be able to take the initiative to go forward to ask each other to visit inside, and leave each other business cards. Come to the exhibitors will generally come to a day or two, if the first day he has come to your booth to visit, but not much intention, then the next day when you see him again when you must ask him to sit inside, talk in detail.
PS2: Do not put down easily, utilize all the resources you can use. Remember the first day of a foreign customer (there tentatively called A) to our booth only roughly look at our products, and next to him there is a Chinese (is his supplier in China, tentatively called B), this time also part of his translation. I am also the first time exhibitors, not much experience, do not know how to grasp the customer, and so they left only to think of this customer should be able to order immediately, but this time it is already too late. But suddenly thought of B their booth in front of us, I have always paid attention to the front of the booth in the afternoon, oh, waiting for a long time, and finally saw them back, and so A went, I went over to chat with B, from his understanding of some of the information about the A, and learned that the A will also come to the show tomorrow, and this time is responsible for the B A's travel arrangements, I asked the B tomorrow, and then invite the A to come to our booth, we were able to talk about it in detail. That's how this customer came back to our booth the next day and simply placed an order (thanks a lot B ^_^). Although it was a bit of an afterthought this time, it's still too late to mend. At the moment, I am waiting for A to confirm the PI, and I expect to establish a good relationship with A.
3, timely note down the customer's information, the important information will be written on the customer's business card. Exhibition time is short, many people, many times are busy but come, if you wait for the evening back to slowly organize business cards and customer information, that a lot of things will be forgotten, and go back to the evening must be very tired, which still have so much energy, so at that time the most important information will be written on the corresponding business card, so that go back to the convenience of statistics, not easy to get it wrong.
Post-exhibition follow-up:
Post-exhibition follow-up is very important.
1. Immediately after returning to the company, organize and file all the business cards into important customers and general customers, and then send all the relevant information of the company by email.
2, if the customer has not returned to the mail after three days, the phone tracking, be sure to let the other party to remember self.
The exhibition of individual work summary report 3
In the company to do sales for so many years, often follow the company to participate in the domestic industry organized by the professional product exhibition, at the moment the exhibition is not a simple benefit of the exhibition of products, marketing products, buy goods place. Modern exhibitions have been rapidly developing as the center of communication and access to information. Participate in the exhibition has become an important part of the whole market development work, promote and publicize the company's brand to show the strength of the enterprise and the image of the perfect time.
Participate in a number of product exhibitions, a little insight, and expect to enjoy with colleagues ****.
First, the preparation before the show: careful planning.
Sales staff received the company's exhibition notice, began to prepare for the exhibition of the preliminary work. First of all:
The invitation of customers. After the booth is determined, one of the very important work is all over the hero post, inviting customers to visit your booth at that time. Invitation letter to indicate the name of the exhibition, time, the company's booth number, exhibitors and contact information, incidentally, can also be accompanied by the latest products. The time of invitation is usually about one month before the show. The benefits of doing so are many, first of all, you tell the customer that you are exhibiting, is to pass on the information that you have the strength to participate in the exhibition; secondly, the exhibitors from passive waiting for customers into the initiative to invite customers, the effect is more obvious; furthermore, should be across the face of the communication to communicate with more than the phone or e-mail communication is much easier. The company is often equipped with professional technical engineers when exhibiting, and the communication should be more understanding of the customer's product needs and applications, and can get twice the result with half the effort.
Product knowledge re-learning: For participating in the professional product exhibition, exhibitors must have more knowledge of the product knowledge of the company's exhibitors, so that we can correctly guide customers during the meeting. Our company is not the same as other companies, the product field involves a wide range of products, so we should focus on the focus of the exhibition to learn the relevant products. For example: Optoelectronics exhibition to learn more about ceramic inserts and ceramic sleeve knowledge. Shanghai Electronics Fair to learn more about the knowledge of chip capacitor resistance, LED exhibition to learn more about our LED ceramic base knowledge and all their applications.
Second, the details of the exhibition: sustained fighting spirit, bold and careful.
How will the above title? All the meticulous preparations before the exhibition are for the exhibition to make preparations for the exhibition, the exhibition of communication with customers is crucial. Details determine success or failure, in the exhibition over the degree of need to pay attention to some details:
Continuing fighting spirit: exhibitors must pay attention to the image of self in the exhibition, stand to welcome the guests, spirited, good spirit not only reflects the company's vitality and vigorous atmosphere, but also to the customer to show the self of the good quality to enhance the customer's confidence in cooperation with us.
Bold and careful: to deal with customers patronizing the booth, do not be timid, to take the initiative to greet, view welcome in to visit. But the professional exhibition will have a lot of peer exhibitors, so for the exchange with competitors, to do with some reservations, but more need to communicate with each other, try to talk from each other, to understand the industry information. Do know yourself and know your enemy, so that you can fight a hundred battles. Therefore, the exhibition is also a full range of understanding of peers and the bottom of the key moment.
Reception of old customers: 1, ask the customer what the previous use of the product recommendations. 2, ask the customer the future need of the product and the specific number of 3, to understand the customer and the share of the follow-up cooperation of the Sanhuan and planning. 4, to understand the customer and the share of the follow-up cooperation of the Sanhuan.
Reception of new customers: to understand each other is a manufacturer or distributor, the main production products, the number of products required. Because there are more visitors during the exhibition, we will not communicate for a long time. Therefore, we should leave each other's detailed contact information, if the visitors are not purchasing, please recommend each other and ask for the contact information of the purchasing staff, in order to follow up on the contact.
Resource collection: sales staff information channels are very important, so in the rare opportunity to participate in the exhibition, the establishment of follow-up industry information source channels. With the media or customers to leave each other product promotional materials, request samples. Play a complementary resources **** enjoy the effect.
Beware of probes: the exhibition will often encounter peers in the probes, they will pretend to be customers to set our prices and our product promotional materials and technology and even customer information, so our exhibitors to continue a high degree of vigilance. For the request for our information, we need to ask in detail about his needs and their company status, according to the decision to analyze whether the follow-up further contact.
Third, the post-show summary: organize information, timely follow-up.
The end of the exhibition, can only say that only half of the work, the real role of the post-show timely follow-up. At this time we need to do:
Customer classification: according to the exhibition and customer negotiation process and results, the customer will be divided into formal customers, potential customers, invalid customers. The formal customers there are the old customers. Potential customers refer to customers who have a clear intention of ordering our products and only need to follow up further to determine some details to order. Ineffective customers refer to customers who only leave their business cards at the exhibition, without communication, and the other party only collects some information. The customer records during the exhibition will be sorted out, corresponding to the customers, and then do further communication.
Contact customers: send emails to customers, emails reflecting the exhibition information, thank customers for their attention. To focus on key customers to focus on contact, first contact key customers, divided into priority. If the exhibition has a group photo with the customer's photo, by the way to send over, as a souvenir.
Reply to the customer: After the email is sent, some replies will be received one after another. These replies should be carefully read, to grasp the customer's real ideas, for the customer's reply to the letter in a timely manner to reply to the letter. If the customer needs a product offer, it is specifically for customers to make a quotation.
Follow-up again: If the customer is satisfied with our products and prices, we will induce him to buy the product, in accordance with the company's sales program, the initial cooperation. If we sent an e-mail, the customer did not respond, a week later and then send a change with the last e-mail or phone call to ask for results. So that we can determine the possibility of follow-up cooperation with this customer.
The company to participate in professional industry exhibitions, not only in the same industry to show the strength of our company's products, closer to the customer service, but also from the same exhibitors to see their own shortcomings, and constantly improve themselves. Maybe from a certain exhibition, we can't see the results immediately and receive a lot of orders. But I believe that through the company's vigorous publicity and promotion, coupled with the follow-up development work to follow up, more and more with the industry in all aspects of the information fusion and exchange, so that professional exhibitions really become a service to our brand promotion, product demonstration and the company's strength to show, so that the three rings of the brand effect throughout China, to the world.
Exhibition of personal summary of the work of the report 4
"25th China (Guangzhou) International Home Furnishings and Decorative Products Exhibition" on March 18, 2010 -21 in Guangzhou Convention and Exhibition Center, which is the first time I participated in the home furnishing exhibition, and is the first time I participated in the home furnishing exhibition. The first time I participated in the home furnishing exhibition, and is to participate in the capacity of exhibitors, feel that although hard, because a few days down, feel my legs are not self. But I still think it's worth it, because I can really learn a lot of things. As a new employee of the company, this is a rare opportunity for me to integrate into the mass as soon as possible. Feel the atmosphere of Daqian, colleagues get along well, but work so professional.
I gained a lot from this exhibition. In terms of receiving foreign businessmen, it is a rare exercise. I learned a lot about how to smile at customers, receive them politely, introduce products, exchange business cards, and so on. Here are a few points of my experience on this exhibition.
First, the exhibition should be fully prepared.
Since it is a novice, as a member of the sales-oriented enterprises, product familiarity is essential. You act as a medium between the company's products and customers, you introduce the product properly or not directly affects the customer's willingness to buy the company's products. Therefore, I use the exhibition a few days before the time to familiarize with the company's product categories and features, Mr. Chen also gave us new employees to do product training, as a temporary clasp or, but still quite effective.
Second, the image & attitude is very important
As an enterprise, the image of the staff and its mental outlook directly reflects the enterprise's style, the image of the staff is a company's face, only to maintain a good personal image, the company's image can have a good performance.
And attitude, this is a very important issue, the attitude is for a sales person is very important, because the customer's first contact is the sales person, if the sales person holds a set of indifferent emotions, and precisely out of this kind of appearance and was seen by the customer, then, the customer will think that we are not enough to professional, in this case, it will not be able to effectively seize the customer, the potential loss of customers will increase. The loss of potential customers will increase. On the contrary, if you are enthusiastic about the customer, the reception is polite, so that customers feel your hospitality, and in the guests ask questions about the company or its products can give correct, professional answers, in such a harmonious and cordial atmosphere in the conversation, then, I believe that the turnover rate of cooperation will be twice as much. So the attitude problem is definitely a primary problem.
Third, effectively analyze the customer
Visitors are divided into several categories of people: exhibitors, other industries, people with the intention of purchasing, the industry want to understand the market, want to buy samples on site, etc., and for us to accurately decide what type of customer belongs to, which needs to have a special kind of observation potential.
Recognize the type of customer, for us to find the right way to receive customers and their means of negotiation can find a direction. Such as peers who want to understand the market, you do not need to work hard to its detailed introduction of the company's products; only want to buy samples of the scene, you only need a simple introduction, because, its purchase is not high, usually only choose the style of self-love on the good; but if you run into the furniture factory, you need to make every effort to make it interested in the company's products, and to establish a cooperative relationship. But this usually requires a period of negotiation to reach. Just as it takes more than a second or two to make a big sale, it takes more than a second to make a big sale. In addition, some customers are jewelry stores, they can directly place orders at the exhibition. Such customers you can not let go, which also requires you to have the potential to promote single. I remember in the exhibition I have met a customer of this type, he looked at our products expressed satisfaction, but do not want to directly order, after inquiry to understand that he had once placed an order in the exhibition, only to find that the price is higher than the price of the store outside the sale of the price (the product is the same). So he didn't want to take a loss again. I understand the situation, explained to him: we are manufacturers direct wholesale sales, as a businessman you should understand, between the manufacturer and the consumer every increase in a middleman, the price will be doubled. Now you deal with manufacturers direct sales, a rare opportunity. And the price you see at the moment is the wholesale price, perhaps you can order later on our company's website, but you will never see such a price. After my explanation, he finally placed an order of more than 10,000, although the amount is not large, but it makes me have a
a sense of satisfaction.
Fourth, the competitiveness of the product
Whether as "buy" or "sell", the key is the product. Even if customers have a need to buy, but the market is so many similar products, we should be how to customers to buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be embodied in the product design, popularity, quality, price and so on. There I will not explain.
The emergence of competitors in the market represents the huge market, how to effectively capture the market, which is the theme of the future need to think about.
In general, customers are satisfied with our products, whether it is the design, price, or quality, are very satisfied, in the situation of competitors, how to maintain old customers, increase new customers. Improve the share of our products in the market, this is the current stage we can not ignore the problem.
The above is my summary of this exhibition, in general, the experience gained from this exhibition is very valuable, and I expect to get better experience next time. I hope that in the future, in addition to friendly relations with colleagues, can cooperate, as soon as possible, skilled in their work, but also hope that the leadership to give more guidance and support.
Exhibition of individual work summary report 5
The two-day Department of Economics and Trade of the first commodity exhibition has been a complete success. Here, to express congratulations at the same time, especially on the exhibition to be summarized, as follows:
Pre:
The work of the exhibition is carried out in accordance with the form of the group, each group division of labor and cooperation, integrated planning, *** with the exchange of practical training. The form of the task of each group will be decided by each group. There are various ways to sell goods at the fair, including direct sales by merchants, sales by students, cooperative sales by merchants and students, and direct purchases by students. The source of funding for the fair can be direct sponsorship by merchants, sponsorship by students on behalf of publicity, and the cost of using the venue by merchants. Then, in response to these questions, the exhibition will need to be grouped together in the early stage of cooperation, under the leadership of the marketing 0611 class, can be absorbed by each group - - a marketing 0711 class of students, **** divided into 10 large groups.
In the pre-show, the first thing to consider the group's work tasks and forms, as well as task allocation. Pre-meeting, the decision to sell goods in the form of sales on behalf of the sale, the source of funding is sponsorship, the work of the headcount system, and the process of the activities of the shift system.
Merchandise sales: and Lok Chai Toys Co., Ltd. and Hongda Sports Co., Ltd. cooperation, through the "Yangtze River Seven" and the Beijing Olympic Games, the impact of the university to open up the potential market, so that the company to achieve greater revenue; In addition, for students, how to open the market or how to operate, is the main prerequisite tasks market research and analysis.
Funding sources: One Heart One Mind Restaurant --- Yuan, Bafu Bookstore --- Yuan, Chio Hair Salon --- Yuan.
Form of work: merchandise shopping and sponsorship sources of funding, all using the headcount system, directly to the individual.
Activity process: the use of shift system, make full use of personal time to achieve the overall efficiency of the chemical.
During the exhibition:
Distribution of goods before the exhibition: merchants deliver directly to the door, directly to the store to extract, to achieve the effect of multiple utilization;
The issue of commodity placement: the most conspicuous place to place, to achieve the effect of selling;
Storage of commodities: through the relationship between the administrator's room, to achieve the storage of safe and convenient effect;
The storage of commodities: through the relationship between the administrator's room, to achieve the storage of safe and convenient Effect;
Commodities for sale: the use of gross profit in the form of a lower price to sell, to achieve the effect of small profits and high sales;
Booth layout: the use of two booths, students and businessmen to work together, *** with the use of the same, to achieve the use of resources;
During the cost of expenses: the use of the feedback mode, the group ordered a single-minded restaurant set meal. Drinks expenditure, scene layout expenditure and so on;
The main form of cooperation: booth No. 2 is provided to the Eightfold Bookstore for the sale of books and publicity, booth No. 3 half of the combination of students to sell sporting goods and seven children, half of the Qio Hairdressing Salon on-site free experience and modeling on-site hairdressing demonstration;
The unexpected harvest of the first: Eightfold Bookstore and the students cordially invited the Guangdong Provincial Calligraphy Association calligraphy master Mr. Shen Yu, a master of calligraphy. Calligraphy Association of Guangdong Province, Mr. Shen Yu and the College's Gu Guigao, Chen Jing calligraphy instructor, for the exhibition of the live calligraphy performance, the College Youth League Committee Propaganda Department, the Calligraphy Association, the College of the calligraphy competition award-winning students of the support. The scene left 7 real handwriting. House Committee Propaganda Department, Department of Economics and Trade, Marketing Management Association, this exhibition, each one; 3 of this group. Second: Eightfold Bookstore invited the former Singapore Prime Minister's close guard captain, former members of the Flying Tigers, now engaged in educational institutions of the ancient teacher to participate in it, on-site cultural exchanges and small magic show. Third: Qio Hair Salon for students to provide a value of --- yuan hair design, free experience --- people.
After the exhibition proceeds and utilization:
Final summary: all proceeds and consumption except, there are --- yuan savings, the main person in charge of each person gain --- yuan outside, *** have --- yuan. The whole group together after eating the final proceeds of the proceeds of the group leader unified processing.
Exhibition harvest:
Exhibition is a small business model, how to position and operate the most important. First: for general students, is to feel the principles of salesmanship and operation; Second: for students who already have a relatively high level of practical sales operation ability, is to experience the concept of salesmanship; Third: for students who have been studying and internship together with the operation of the students, is to feel the difference between this exhibition and the mode of operation of the enterprise and a higher level of sales concepts, so as to guide their own better in the practical application of a higher level of progress. Progress.
The proposal:
First: to reduce the group members and the group and the organizing committee of the contradiction Second: the layout is not enough Third: human resources did not reach the use of Fourth: the students are not able to put the knowledge of salesmanship to use Fifth: individual utilitarianism is too strong.
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