After being introduced to China, car dent repair has gone through a slow growth phase. Since 2017, it has entered a period of explosive growth, and the speed is getting faster and faster. From one or two companies in first-tier cities, Nowadays, there are more than a dozen shops in first-tier cities, and dent repair shops are common in third- and fourth-tier cities. By 2018, although the entire market has not yet been saturated, competition in individual cities has become very fierce, such as cities where technology was introduced earlier. , Beijing, Changchun, and Harbin have already reached a state of saturation, but the third- and fourth-tier cities currently have relatively large space, especially in areas below the city level where these technologies do not yet exist. The density of merchants decreases from north to south and from east to west. Yunnan, Guizhou, Sichuan, In southern provinces and cities, the technology has not spread yet, but it is believed that in the next five years, the technology to repair dented cars will surely spread in every city in China.
In addition, the car dent repair market is still growing slowly. Even the most competitive urban markets have not been fully developed. 90% of the car owner market has yet to be developed, which means that among ten car owners Only one knows about car dent repair, and it's still the most competitive city. Because there are no suitable publicity methods to let the market know about these technologies, currently profitable advertising methods are very limited, and advertising costs are getting higher and higher. Therefore, the market is waiting for a strong brand to emerge that can take on this task and vigorously Advertising has been put on the market, but currently it can only rely on word-of-mouth and niche advertising. Awareness of car dent repair technology is growing very slowly.
The slow growth of the market cannot keep up with the increase of businesses. The technology of car dent repair is spreading very fast among peers in the auto repair industry. In the past two years, car sheet metal masters have switched careers and entered car dent repair. There are many dent repair customers joining the industry, and people from all walks of life will learn this technology and enter the industry. Because it is difficult to do business in China's real economy, many outsiders are faced with the situation of entering and changing industries, choosing which industry, and finally entering the automobile dent repair industry. Indeed, this is still a market that needs to be developed.
The number of car dent repair technicians is increasing exponentially. We see more and more training institutions. One institution takes at least 10 apprentices every year. Now apprentices also accept apprentices, and there are more and more brands. , there are more and more "masters", and most of the new technicians have entered the second and third tier cities with less competition. There are also a few masters who have entered the first tier cities with greater competition.
Car dent repair is a personal matter It is a very niche industry. Because the price is higher than sheet metal spray painting, currently only high-end car owners have this demand. Many car owners do not love their vehicles and do not understand the preciousness of original car paint. The most important thing is that the marketing promotion is not easy to operate and the size of the customers It is relatively small, and even if there is growth, it is growing slowly. Therefore, many masters hold the idea that as long as I learn this technology and work hard, I can make money, but the results may not be satisfactory. To do business, you still need to have all-round abilities, and all of them are indispensable. If you don’t have a set of mature experience and you are trying to open a store by yourself, you will make some mistakes here and lack some, waste some time here and go in the wrong direction. . . It takes at least 3 years to form a correct business idea. Many masters cannot earn part-time money and are indeed under greater pressure than big bosses.
Any industry will start with a group of heroes competing in the Central Plains. At the beginning, it will be relatively extensive. Individual heroes will be able to open a shop and work to make money. Individual heroes may survive in the early stages of the industry, such as the Magic Lion before Shanghai. , Mocha, Chiron, Cagras, Express Lion..., but with the development of the market and industry, businesses that cannot continuously optimize themselves gradually fade out of the market, and more and more small stores, wanderers, and backpackers will disrupt the market. At the same time, I am not doing well in the market. Every small business and short-sighted business is struggling to survive. Everyone starts to compete for prices and advertising, which makes them very busy but with increasingly low profits. Because the rent of the shop must be getting more and more expensive, the cost of living is getting higher and higher, the salary of the master is getting higher and higher, the industrial and commercial tax and social security are getting higher and higher, but the price of dent repair must be getting lower and lower. Because everyone is shopping for prices, the palm-sized ridges are dented by 200 or 300 yuan. It’s okay if you don’t lower your prices, but others will be unable to survive and a large number of masters will come to force you to lower your prices. More and more masters will later enter beauty shops, repair shops, and 4S shops. Car service places will hire people to increase this item, reaching full popularity, and even car dent repair is like the current sheet metal market.
After fierce market competition, several relatively large companies and brands often appear to monopolize the entire market, such as the mobile phone industry, air conditioning industry, hairdressing industry, baking industry, and convenience stores that we are familiar with. This is what happened to the industry in the end, so I think there will be no surprises in the car dent repair market. In the initial stage of the market, many masters started new businesses and opened shops to make money. However, in the later period, the market will gradually compete and eliminate those who have no customer service concept. Businesses that do not know how to market and promote, lack funds and experience, and do not know how to standardize brand operations will eventually be large chains in the market. Of course, individual car dent repair shops will occasionally exist, but their business conditions should not be the same. How about it? In the future, brands will conquer the world, and teams will conquer the world. The big fish will eat the small fish, and the strong will eat the weak. With the arrival of Huawei and Apple, there will be fewer and fewer copycat brand mobile phones. On the 7th day, Home Inn came, and the small hotel was basically gone. FamilyMart and Kuai Ke convenience stores are here, and it’s hard to find small shops. Lianjia and Pacific are coming, can you still see small real estate agencies? Many masters working in depressions in provincial capital cities did not expect their work to get bigger and bigger. Many of them have been standing still. When there are more people working, it will become more and more difficult. If the large chains go, they will look worse in all aspects. Small merchants, which one will customers choose to repair their cars? Therefore, we believe that the market is calling for heroes. Large-scale chains can emerge that have brands, experience, and strategic ideas. They can unify and regulate the market and increase advertising, which is more conducive to the healthy, orderly and rapid development of the entire market.
Shark Skin has been exploring the field of car dent repair for more than ten years. It has been constantly optimizing itself, building corporate culture, doing marketing promotion, improving management, and summarizing experience and lessons in operation. As the so-called ten years of hard work Yijian, starting from 2019, Sharkskin will develop nationwide, and will expand its direct-operated stores and car dent repair franchise stores across the country. We hope to unite people of insight from all walks of life to seek development together!