Combined with the current situation of the lack of student gyms in universities in Fuzhou, we intend to select the university city as the starting point of the business, by virtue of the university
city's large student population and the advantages in physical education, it can be foreseen that we have a huge market space and space for development
space.
Second, entrepreneurial concept
1
Project
We plan to set up a gym, centered on the university city, customers to the nearby university students as the main, to
and nearby around the community customers.
The project is intended to start with the lease of a large warehouse,
the location was chosen in a relatively low land price
section. The facilities include treadmills
5
, a five-person trainer
1
, a seated stirrup trainer
1
, a seated pectoral
push-up trainer
1
, an incline bench
1
, and an arm trainer
1
. Arm Strength Trainer
2
Table, Table Tennis Table, Pool Table, Table Games Equipment, etc.
2
, the operation of the project
Situation analysis: the initial period because of limited facilities and low visibility, the customer's awareness of us is not high.
Corresponding measures: we must first grasp each customer, we intend to patronize each customer
Custom fitness program,
For each customer to have a specialized coach hand in hand with the guidance and training.
Leaving a good
word of mouth,
good image among customers,
through word of mouth from customers,
open up our market in the university city,
so that we can stand firm.
After the later development and growth,
first of all, we will expand in area,
update our equipment and introduce new equipment,
increase the number of professional coaching staff
. And it has the potential to develop into the only professional fitness chain for college students in the country.
3
Project advantage
There is not a fully equipped gym near the university town at a price suitable for college students. And even if there is no
a specialized fitness team mainly for the college population.
Modern society's need for good physical fitness,
requires that we are forced
to change ourselves and improve our physical fitness. Middle school and high school we are forced to academic pressure to exercise opportunities and time are very little,
University time is very sufficient and we are in a transition from school to society.
Having a good physique will help us
toward the society and the workplace. Nowadays, a lot of career interviews are based on appearance first. As the saying goes,
a good body is the capital of revolution.
So,
Strengthening exercise and physical fitness is the need of modern college students. It is an emerging social demand that is
growing.
4
Team Advantage
Our team owns students who have majored in physical education, specialized fitness knowledge, excellent management and marketing strategy
strategy and enthusiasm for the cause.
Four, market analysis