A website (English: Website) is a collection of related web pages on the Internet that are created for displaying specific content according to certain rules, using tools such as HTML. Want to do a good job of a website, the first thing you need is a plan. The following is my carefully organized "pet website plan", welcome to read for your reference. More detailed please pay attention to!
Pet website plan (a)Introduction:
With the improvement of people's standard of living, more and more people like to give themselves or their elderly children at home to raise a cute pet. To meet the needs of pets has become a daily struggle for many pet lovers. Where can I buy healthy and qualified pet food? Where can I go to see a sick pet? Where can you get a dirty pet groomed? These questions may seem easy, but there is no website in the country that can provide such a full range of services. We designed Pampered Pets to fulfill these needs and more.
The Pets.com system is a small B/S based e-commerce system that meets the needs of small and medium sized pet stores selling pet supplies online. It is extremely easy to build a pet network only need a PC, a network cable, you can carry out online transactions.
Pets.com basically meets the online sales needs of small and medium-sized pet stores, and its main features include pet display, pet supplies display, shopping cart, cashier, member management, order inquiries, news browsing, pet care knowledge browsing, pet management, user management, order management. Pet display mainly to achieve the pet's key recommendations, star pets, pet classification query, pet supplies sales charts and other functions; shopping cart function to each user to establish a corresponding unique storage of selected pet book storage space; cash register provides customers with the function of payment, when customers decide to buy the shopping cart of pet books, to the cash register to submit orders; member management for each registered user to provide the Registration, login; background pet management is to provide administrators with the function of modifying, adding and deleting pet information; user management to achieve the function of viewing user information, the total amount of consumption; order management is mainly responsible for viewing the customer's shipment of the implementation of the situation; news management is convenient for administrators to the home page news to add the company's news; care of common sense in order to facilitate the members and the general public to better raise pets, and accordingly reduce the number of pet Unnecessary injuries to pets and so on. The design of PetLifePets.com takes into account the user's visual experience and tries to make the interface simple and clear, and the functions are relatively perfect.
The background development took into account the fact that users may not know much about computer software, so many necessary hints and explanations were added during the design process. Net technology as the basis, to achieve the release of pet information, shopping, user management, pet background management and a series of functions, and strive to become the majority of customers to bring more convenience, for the company to bring a lifetime of pets to bring higher sales.
Introduction of the company, pet integration services:
Pet integration services is a full range of services that can meet all the needs of pets from birth to death. The introduction of the pet love life As long as the pet members registered in our website can be in our website to experience a variety of, including the pet's life needs of the service. Our business consists of four main areas: pet medical care, pet lifestyle stores, pet etiquette companies, and pet family service organizations.
Mall:
We will be divided into a Taobao-like general shopping site and similar to the United States group pet shopping network, to establish a pet online shopping paradise. Our website also builds a featured platform for pet lovers (i.e., a pet online community), which includes a pet forum, a pet charity fundraising platform, a tournament exhibition, a pet home, and so on, so that the world of pets is rich and colorful.
Feasibility analysis:
Current domestic demand for the pet industry and prospects for the analysis of pets are becoming a lot of new members of the family. With the increasing number of families with pets, the pet economy is also getting more and more attention. At present, from the number of pets and spending power, *** and *** have become China's top five "pet city" in these cities. And **, ** and other cities, the popularity of pets is also quite high. Many industry insiders said that with the recent promulgation of the "Pet Regulations" in the exemption from the annual pet inspection fees after the introduction of the policy, there may be more people to join the ranks of pet ownership, the potential of China's pet market is still to be tapped.
The number of domestic pets is climbing: From the end of the last century, the concept of pets quietly emerged in China, and after a decade of rapid development, it gradually attracted widespread attention and attention from all sectors of society. To 20** November, ** approved the registration of the number of new dogs has reached 139,631, and the number of unregistered dogs to far more than this number; in the economically developed **, people keep all kinds of pets, ** families currently have more than 1 million pets; ** annual purchase of the dog from the pet market 54,750, if the family pet dogs themselves breeding figures If you include the number of family dogs that breed themselves, ** the number of dogs is not less than 1 million. This number is still growing at 30% per year. Pet industry sales continue to grow: according to statistics, in 20**, the national pet (dogs and cats) goods market sales totaled about 6 billion yuan; and ** the proportion of family dog breeding for 55%, ** for 29.4%, of which, in 20** ** the pet (dogs and cats) goods market sales totaled about $ 19.5 billion, ** about $ 3.5 billion.
These figures illustrate, on the one hand, the huge gap between the domestic and international markets and, on the other hand, that the domestic market will face greater business opportunities and development space in the future. In particular, with the future progress of consumer awareness, the gradual transfer of rural areas to urbanization, the gradual growth of dog and cat pet ownership will further drive the rapid development of the entire pet industry. It is expected that China's pet industry will continue to grow at an annual rate of 35%.
Such a large market naturally attracted the eyes of the businessmen, around the "pet to make money" (referring to the pet trade itself) and "earn pet money" the two themes, the market can provide more and more projects for the pet food, clothing, housing, transportation, old age, sickness, death Expenses for food, clothing, housing, transportation, life, death and old age of pets are also increasing year by year, and the charges for individual programs that are already facing service upgrades are even higher. As keeping pets is a cyclical consumption process, consumers need to keep spending, so the pet industry has become a hot industry that investors are very interested in. Experts said that China currently has at least 100 million pets (article), around the pet consumption of at least 15 billion yuan.
At the same time, the "pet fever" also led to the pet economy, around the pet services and pet supplies to make a big article of the people multiplied, from pet food, pet health care, to the pet beauty, and even appeared in the pet matchmaking, funeral, boarding, pet SPA, pet tours and other emerging services. However, due to the lack of regulation and standardization of the industry, "profiteering", fraud phenomenon is serious, to the development of the industry, it is understood that in the pet consumption, food occupies the largest share, followed by medical and pet supplies, many investors even determined that the production and operation of pet supplies only earn no loss, have grabbed food. Pet industry in addition to fees full of profiteering, due to more and more investors to join the fast-growing pet market, and the lack of effective regulation and supervision, so that the entire market is in a state of disorder and confusion.
An analysis of the current demand for pet products and services by pet lovers
There will be supply when there is demand, in order to adapt to a variety of realities, this industry has gradually developed a pet breeding, pet food supply, pet medical care, pet grooming, and other related ancillary products based on the structure of the industry, and the structure is still in the continuous enrichment and improvement. This structure is still being enriched and improved. Let's start with pet breeding, which is the backbone of the pet trade. Specialized breeding bases not only require a large amount of capital and land investment, but also professional knowledge and technology as well as relevant business management to support. It is also a very expensive and long capital turnaround time, so it's tough to get started.
However, the potential market outlook is also very attractive. Taking dogs and cats, which account for a major proportion of pets, as an example, most of the dogs and cats currently kept by families in China are general domestic dogs, cats and hybrid dogs and cats. The dogs and cats bred in the farms are more pure and authentic, both in appearance and temperament than the general dogs and cats.
Nowadays, many breeders spend a lot of money on importing expensive dogs and cats from abroad, because these dogs and cats are smart and popular among customers. However, the market price of good regular dogs and cats is prohibitive to the average family, like the early 20th century cultivated noble classic Himalayan cat, nature is kind, loving, purring as pleasant as a song, but its price is as high as **000 ~ 25000 yuan each, the price of a regular cat from the regular breeding farms also amounted to 4000 ~ 8000 yuan each.
At present, a significant portion of the pet trade is occupied by the "road market". In fact, the pet trade is the focus of many pet stores, so the market outlook for the pet trade is still very broad, with the development of the pet breeding industry itself brought about by the reduction of production costs, as well as the pursuit of the quality of the pet of consumers to improve the quality of the pet, I believe that the optimal realization of the profit is not far away.
Compared to pet farming, the production and sale of pet food and supplies seems to be much more flexible, and stands out in the entire pet industry. At present, China has a certain number of pet food, supplies, toys and other manufacturers, most of which started in the 1990s. Not only the domestic market, the huge international market is a greater temptation, especially China has joined the WTO.
For the pet industry, the advantages of foreign countries are indisputable, for example, like **, ** and some other well-known pet food exporters, and China's pet food compared to the same kind of products can be said to be good quality and low price. But some of the domestic sense of smell sensitive business people are also actively running the production of pet supplies enterprises, the opening of pet supplies stores and stores, a lot of stores using humane design to cater to people's consumer psychology, such as some of the following names: straw pet beds (with size); new raincoats; waterproof sneakers; white-coated dogs special bath shampoo and so on.
If ** for example, each pet's food and supplies calculated at 50 yuan per month, the public's annual expenditure on pets is also 600 million yuan. In fact, dogs, cats, 50 yuan per month is very economical consumption, if the pet regularly on the beauty salon or into the trip clinic hospital, plus specialized pet food, pet toys, etc., the luxury of spending more than a thousand dollars. With the development of the economy, people's living standards, pet consumption will undoubtedly be a growing trend. According to statistics, only pet food, supplies sales of a national 20 ** year than the previous year rose nearly 20%. According to reports, a county in zhejiang pet a year's income amounted to 200 million yuan. Then take the foreign figures for reference, such as **, each family spends $460 on pets, the country reaches $30 billion a year. Pet food, supplies so, pet beauty is even more, pet beauty at first glance sounds like an aristocratic consumption. It's true that pet grooming can be done at home on your own, such as bathing, combing, trimming fingers and claws, and so on. But just as many families nowadays would rather spend their money on dining out and enjoying a relaxing meal than tying themselves up in the kitchen, it's clear that the services of a professional grooming salon have their own irreplaceable qualities.
In foreign countries, pet groomers are also divided into different levels. Pet professional beauty in foreign countries and China's Hong Kong, Taiwan, the development of better, China's Zhuhai City has also opened up the pet beauty medical technology training school. Pet hospitals and clinics are very practical and necessary. Pet care and medical care and other industries are relatively strong professionalism, especially the medical system, which not only requires professional knowledge and technology, but also equipped with the necessary medical equipment and other hardware facilities. For the fledgling domestic pet industry, these aspects: undoubtedly still lagging behind.
Currently, some foreigners have entered the Chinese market with their own technological and management advantages, and if a dog enters such a high-end pet hospital to do a comprehensive physical examination, it will cost thousands of dollars. Pet medical costs are not cheaper than human medical costs, like **, veterinarians do about 6 times a year on the pet medical checkups, a cost of about 32 U.S. dollars, while the average patient to see a medical only ** U.S. dollars. **Healthcare costs for dogs amount to $6 billion a year. There are many pet owners in China who are happy to pay for medical treatment for their dog companion or cat companion. As owners love their pets, the investment in pet healthcare increases.
Overseas, even organ transplants are performed on pets. If you think about it from a long-term perspective, the technical support provided by the medical profession is also very important, if some of the pet infectious diseases can be eliminated or prevented at the root due to medical advances, then people can keep pets with peace of mind and do not have to be afraid of the health hazards, which will help the development of the entire pet industry is very helpful. With the development of the pet medical industry, the related pet pharmaceutical industry will also get the corresponding development. In order to improve the IQ of pets and understand the human nature, the opening of the pet school is necessary, so that the cultivation of pets for all kinds of people need.
In addition, there are other factors that need to be taken into account, such as the need for pet boarding if the owner is unable to take care of the pet while away from home. In the pet industry is more developed in Western countries, there are hotels opened specifically for pets. 20** October 19, **** cost $ 7 million of luxury stray cats and dogs center officially opened. The center provides cats and dogs with modern European-style furniture and classical music, and managed by professionals, stray cats and dogs in the center to live a comfortable new life. In Germany, owners go on vacation, often boarding pets in pet hotels. The most luxurious dog guesthouses in Germany are equipped with tables, leather recliners, upholstery, combination cabinets and fireplaces for dogs. They also make meals according to the dog's wishes and have special recipes. If a dog owner misses his dog, he can see his dog online, and the guesthouse shoots documentaries about the dog according to the owner's needs, which are e-mailed to the customer.
But in our country, the current specialized pet boarding house is relatively rare, boarding services are generally attached to other pet business projects, such as boarding in the animal home, there are also some housekeeping companies are trying to open up this business.
The current state of the pet network and the unique innovation analysis of this website
In summary: Domestic no less than a hundred pet websites, but these pet networks are more or less all aspects of the shortcomings, can not meet the needs of consumers in all aspects of the concept of integrated services for pets. And we are to create a new concept to create the first domestic to meet the needs of the 21st century pet lovers boutique pet network.
The site's features show:
(a) The characteristic business of the pet love life is pet etiquette and pet family services
Pet etiquette include: weddings, funerals, portraits, casting, breeding, etc. The pet family service organizations include: boarding, growth records,
2, the opening of forums, groups, home page, posting, etc., relying on the power of the netizens, the pet people sitting in the clinic, to tell the story of the people, for the need to help the netizens to solve the problem of pet parenting analyze the pet anecdotes.
3, with the protection of stray animals organizations, adoption agencies, to build the adoption of stray animals, for stray animals to raise funds for the platform; so that all pet lovers here to help homeless small pets or to collect their favorite pets, to give them a warm home.
Website Profit Analysis and Business Processes Profit Analysis:
1, through the VIP members and registered merchants to collect a certain amount of membership fees
2, through the ordinary registered users of the purchase of commission
3, through the provision of information release platform to collect a certain amount of intermediary fees
4, To other merchants advertising charges
5, the need for logistics and distribution of members to charge a certain distribution costs
6, part of the download information to be charged a certain consulting fee Business process: the realization of the website with the difficulties and solutions
1, how to effectively promote the site to improve the site's visibility
The use of software promotion (Android, ios users)
Exchange of friendship promotion (pet lovers in the mutual communication of promotion)
In a variety of guestbooks, forums, chat rooms, news to attract attention to the news
Online activities for the promotion of the (organized by the pet show, the pet people knowledge contest)
Outdoor activities for the promotion of the (market research) report)
2, how to stand out in the competition
① Improve the after-sales service system
② Require the fastest update of information
③ Continue to extend the service and industry chain (as much as possible to meet the needs of consumers)
④ Introduction of quality assurance system
⑤ Increase preferential activities
Third, the technology and budget required for the establishment of the site
Pets for life pet network system using the current mainstream computing structure - B / S model for development, the foreground development tools used Microsoft Visual Studio 20 **. It is a visual, object-oriented Windows development language, with easy to use, universal and high development efficiency. The database development tool for the backend is Microsoft SQL Server 2005, which is capable of handling large amounts of data while maintaining data integrity and providing many advanced management and data distribution functions. It also makes important enhancements to the security module of the database platform, providing more precise and flexible control methods in enhancing data security and defining methods to help establish the necessary steps to support secure computing while helping to deploy and maintain a secure environment.
Both development tools are powerful, have good interfaces, and are viable as development tools for this system.
Budget:
1)Requirements Development:$4920
2)User Interface Design:$1**0
3)User Requirements Review:$2**0
4)Modify Requirements:$1**0
5)Write Requirements Specification:$560 2)
6)Design: $4**0 Summary design: $1**0
7)Database ER diagram design and preparation: $560
8)Design review: $2240 3)
9)Web site front interface: $3840
10)Backend management system: $3840
11) System Integration: $2300
12)System Integration Test: $1**0
13)Environment Test: $1180 5)
14)Submission: $3920
15)Network Test: $1480
16)Network Acceptance: $2440
17)Total Budget: 22940 yuan
Summary:
Through the conceptual design and development of the pet network of pets in the life of the pet, we have more deep discovery to the existence of the pet network of the shortcomings, and will be in the life of pets in the pet to improve, in order to better for the new era of more love for pets to provide services and products.
Pet site plan (two)
First, the pet site positioning
The so-called site positioning is the site on the Internet to play what role, to the target group (visitors) to convey what kind of core concepts, through the site to play what kind of role. The key to this is that the website's positioning is critical to the strategy of the site, and the site's architecture, content, and presentation are all centered around this positioning.
The initial positioning of the pet website is: pet community network; long-term positioning is: pet large-scale community and pet-related resources integrated e-commerce network. Pet site construction goals
Pet site construction preliminary goals: the use of six months, the site will be built into a pet site in the most professional, most comprehensive and the most promising site; site initial promotion plan, to ensure that the site visits continue to grow rapidly, and to reach the following standards: the second month of the site after the initial completion of the site to achieve the number of daily visits to the 500, the sixth month of the site initial promotion After the end of the initial promotion of the website in the sixth month, the number of daily visits to achieve more than 3,000, more than 30,000 registrants. Website overview pet community, pet-related products online shopping mall. The home page requires a cute type, filled with a lot of pet information and pictures.
Specific content:
1, [pet community BBS]
2, [company profile]
3, [pets for sale]
4, [pet boarding]
5, [pet club]
6, [pet products]
7, [Pet Mall]
8, [other columns]
Two, the site technical support
1, No. Site composition Using the name of the technology effect description
1, "it country "Pet.com all text pages
2, static images
3, form HTML
4, in the document directly contains spreadsheets, video clips, sound clips and some other applications.
5, the site's dynamic menus
6, dynamic icons JAVASCRIPT 1, the realization of linking multiple objects in a Web page
7, interacting with Web clients.
8, so that you can develop client applications and so on.
9, light often updated Web pages
10, dynamic data
11, publishing online documents, which contain headings, text, tables, lists, and photos.
12, retrieve information online through hyperlinks.
13, design forms for access to remote services, which can be used to retrieve information, order products and so on.
2, such as community BBS system, online shopping mall system, Web site management system
1, ASP's fast, and it provides a framework for the use of HTML, scripts and ActiveX server components to build Web applications. Can be able to embed the script in the HTML page to create ASP documents. When the user requests an ASP, the server will execute the script embedded in the page , and the output of the script as part of the HTML is also included , so that any browser can browse the page
2, and HTML or other scripting languages (VBScript, JavaScript) nested
3, is a scripting in the WEB server side to run. WEB server-side running scripting language, program code security and confidentiality
4, this can use ActiveX controls to continue to expand its functions
5, you can easily access a variety of databases
6, applicable to a variety of browsers
3, the site within the dynamic
1, the use of CSS technology, the web page will give people a pleasing, neat and tidy feeling, while the font color changes also make the home page more lively.
2. The code is short, but the effect is extraordinary.
3, product information
4, online shopping mall
5, community BBS database
4, perfect customer data processing
1, fast data query capabilities
2, the basis of e-commerce
3, the main animation
4, dynamic icons Flash 1, with extremely attractive animation to attract viewers to stay
5, to enhance the site's infectious
Third, the site construction, promotion costs list
Network infrastructure costs:
Network fees:
With the project cost (yuan)
English international domain name registration
500M web hosting
20 users **** enjoy server type
support for multi-person online large-scale community 2000 yuan/year
3721 network real name: it country 500 yuan/a/year
Total: 2900 yuan
Web site technical production costs:
Website development project cost (yuan)
Website overall design 2000 yuan
Website information dissemination system 500 yuan
Online shopping mall system 2000 yuan
BBS forum system 2000 yuan
Website backend management system 1500 yuan
Total: 8000 yuan (including six months of free maintenance and technical support)
Total website construction costs: 10,900 yuan (RMB)
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