2020 Honda China Media Conference releases business plan

On January 9, 2020, Honda Giken Industrial (China) Investment Co., Ltd. (hereinafter referred to as Honda China), Guangqi Honda Automobile Co., Ltd. (hereinafter referred to as Guangqi Honda), Dongfeng Honda Automobile Co., Ltd. (hereinafter referred to as Dongfeng Honda) co-organized the 2020 Honda China Media Conference with the theme "ENJOY? FUNTEC? WORLD" in Hainan. At this conference, Honda announced that it will accelerate FUNTEC technology upgrades, new product launches, and production capacity upgrades in China and other business plans. In 2020, Honda China will challenge to exceed last year's car sales target.

At this conference, Mizuno Taihide, Honda’s executive executive director and head of China, Zheng Heng, executive deputy general manager of GAC Honda, and Zheng Chunkai, executive deputy general manager of Dongfeng Honda, reviewed the achievements in 2019 career results. In 2019, Honda's China car terminal set a record high of 1.55 million units, with annual sales of seven models including Accord, Lingpai, Binzhi, Fit, Civic, CR-V and XR-V exceeding 100,000 units. In addition, in the field of motorcycles, Honda launched new products such as the Neo Sports Café series "CB650R" model and the sports model "CBR650R" in 2019. At the same time, the new electric scooter "BENLY?e:" also began to be sold in the market. Wuyang Honda has started production and plans to export to overseas markets such as Japan in the future.

In 2020, Honda China will further strengthen its pure electric, hybrid and other electrified product lineup. In terms of pure electric vehicles, Honda will maximize the experience accumulated in the development of pure electric vehicles such as VE-1 and X-NV to promote the research and development of Honda brand pure electric vehicles. In terms of hybrid power, Honda will expand its SPORT?HYBRID product lineup. In 2020, Honda will launch the i-MMD 1.5L engine power combination, which will be first installed on the GAC Honda Lingpai model and will be expanded to other models in the future. In addition, Honda will also introduce the plug-in hybrid system into the Chinese market this year, and the system will also be the first to be installed on the Honda CR-V model.

New generation of Fit

Hatchback version of Civic

In terms of new products, in addition to Lingpai Rui hybrid and CR-V plug-in hybrid models, Honda will also introduce a new generation of Fit and hatchback version of Civic. In addition, models such as Crown Road, UR-V and CR-V will also be facelifted and upgraded to enhance their product capabilities.

In the ICV field, Honda is cooperating with outstanding Chinese IT companies such as Neusoft, Alibaba AI Labs, and iFLYTEK to accelerate the development of the third-generation Honda CONNECT interconnection system. In addition, Honda will also promote the upgrade of intelligent safety technology. For example, the next generation Honda SENSING "all-round ADAS" system under development will be carried out in driving tests of this system in the actual domestic road environment starting from this year to achieve mass production as soon as possible.

In 2020, Honda will further increase production capacity. Guangqi Honda will further expand the production capacity of its third plant in Zengcheng in 2020, increasing its annual production capacity from 120,000 vehicles to 240,000 vehicles. In turn, Guangqi Honda will have a total annual production capacity of 720,000 vehicles. After the production capacity of Guangzhou Automobile Honda's Zengcheng No. 3 plant is increased, Honda's total annual automobile production in China will also increase from the current 1.25 million vehicles to 1.37 million vehicles.

HondaJet Elite

In addition, Honda will also devote itself to the development of more areas in 2020. After receiving the type approval certificate issued by the Civil Aviation Administration of China last year, Honda's small business jet HondaJet Elite will be officially delivered to Chinese customers this year. In addition, Honda Waling Assist (walking assistance) is currently carrying out various initiatives to obtain Chinese medical equipment certification as soon as possible.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.