Packaging design is currently divided into the following two categories:
1, artwork design: the main external packaging graphic design;
2, structural design: the main internal cushioning structure design, the knowledge involved in the performance of the material, standards, buffer theory knowledge, testing procedures, design experience, drawing tools and so on.
Significance:
Packaging is a comprehensive reflection of brand concept, product characteristics, consumer psychology, directly affecting the consumer's desire to buy. We are convinced that packaging is a powerful means to establish affinity between products and consumers. Today, with the globalization of the economy, packaging and commodities have become one. Packaging as a means of realizing the value of goods and the use of value, in the field of production, circulation, sales and consumption, plays an extremely important role, is the business community, the design of important issues that have to pay attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales, and improve the added value of products. Packaging as a comprehensive discipline, with a combination of commodity and art duality.
? Beijing Zhiga Design has overall service solutions:
I. PI visual specification:
Establishing product visual identification image, clarifying the direction of new product development, finding the precise target market, and maximizing the value of the enterprise.
II. Industrial Modeling Design:
Enhance the quality of product image and increase the added value of products.
Three. Structural design:
Waterproof structural design, heat dissipation structural design, electromagnetic shielding structural design, liftable structural design, to achieve structural standardization and modularity, reduce production costs.
IV. Machine R&D:
Handheld terminal structure technology solutions, digital home appliance structure design, professional medical product structure technology solutions, standard non-standard chassis technology, heat dissipation and anti-vibration technology solutions, mechanical transmission and automation control technology solutions.
V. Brand VI visual specifications:
Logo design, VI design, album design, advertising leaflet design
VI. Packaging Design:
Overall visual design of product packaging, series packaging design, special process packaging design
VII. User Experience Design:
Product user research, business process and conceptualization interface prototyping, GUI visual design, program development
VIII. Prototype mold mass production:
Prototype: appearance prototype, structural prototype; plastic prototype, sheet metal prototype
Mold: plastic absorbing molds, injection molds
Batch: batch trial production, assembly, transportation
9. Industrial demonstration animation:
Industrial animation can be more detailed, complete, interactive display of the enterprise's products, industrial animation so that the target audience more consciously and actively accept the enterprise's products. Multimedia product animation demonstration can be done, industrial animation to lead the user intuitively convenient to understand the structure and working principle of the product.