What three books must be read for excellent sales 1? "influence"
Author: Robert Siodini (USA), a famous American social psychologist.
If you are engaged in marketing or sales, influence is the first book you should read carefully from beginning to end, at least three times. It will teach you how to gain insight into people's behavior and psychology, let you discover the weakness of human nature, and know how to make use of it to make profits.
2. Speech is productivity
Authors: Sun Luhong famous marketing and sales behavior experts.
Speaking is an art. Failure in the interview, rejection of sales promotion, failure to convince the boss and colleagues, and deterioration of family relations are all due to the inability to speak. This book will teach you a set of eloquent and bottoming-out speaking methods, which can rationally control sensibility, drive efficiency with utility, lead emotional intelligence with IQ, and improve communication skills quickly and effectively.
3. The greatest salesman in the world
The writer is Og Mandino and the translator is Ann Liao.
This is a book that has great influence all over the world and is suitable for people of any class to read. It is inspiring, inspiring, and has changed the fate of many people ... Once this book was published, the sales volume of the English version in that year exceeded 1 10,000, and it was quickly translated into 18 languages, and the sales volume increased year by year. This book records a touching legend. A shepherd boy named Haifei was lucky enough to get ten mysterious scrolls from his master. Following the principles in the scroll, he insisted on starting a business and eventually became a great salesman. Established a huge business kingdom.
Introduction to the book "Influence" is a book published by Renmin University of China Press in May 2006. The author is [America] Robert Siodini.
From the perspective of practical skills, this book deeply analyzes the influencing factors such as logic, communication, explanation, leading by example, avoidance and threat, so as to comprehensively improve your ability to influence others and achieve greater success.
In this book, the famous psychologist Dr. Robert Siodini explains why some people are persuasive and we are always gullible. The six psychological secrets hidden behind impulsive obedience to others are the root of all this. Those persuasion experts always use it skillfully to bring us to heel.
In this book, Dr. Robert Siodini analyzes their tricks one by one, learns to protect himself, and makes these six secrets available to us.
After reading this book, you will be able to do the following two things: first, you won't say "yes" when your real intention is to say "no", and second, you can make yourself more influential than before.