The advertising examination organs of health, food and drug supervision, agriculture and other administrative departments of press and publication, radio and television, education and construction (planning and urban management) shall, according to their respective functions and duties, do a good job in advertising examination, supervision and management. Fifth provincial, municipal and county advertising associations shall carry out their work in accordance with these regulations and their articles of association, and maintain the order of the advertising market. Article 6 The lawful rights and interests of advertisers, advertising agents and advertisement publishers shall be protected by law.
Advertisers, advertising agents and publishers shall abide by laws and regulations, follow the principles of fairness, honesty and credibility, and shall not harm the public interests or engage in unfair competition. Article 7 Advertising activities shall be subject to social supervision. Any unit or individual has the right to report advertisements that do not conform to the provisions of laws and regulations to the advertising supervision and administration organs and the advertising examination organs. Chapter II Advertising Contents Article 8 Advertising contents shall be true and lawful, conform to the requirements of socialist spiritual civilization construction, and the language, characters and units of measurement used shall conform to the relevant provisions of the state. Article 9 The following advertisements shall specify relevant matters:
(1) Advertisements involving preferential contents or measures shall specifically indicate the items, duration, scope or amount of preferential goods or services;
(two) advertising equipment with special accessories, should indicate the equipment must buy accessories;
(3) Advertisements promoting seeds, seedlings and breeding livestock and poultry shall indicate the geographical scope and conditions suitable for planting or breeding;
(4) The advertisement of mail-order goods shall indicate the real name, detailed address, contact time and method of the advertiser in a prominent position, and the time limit for sending mail-order goods after receiving the remittance;
(5) Where the goods or services advertised involve new technologies or new processes, the source shall be indicated;
(six) other matters that should be marked as stipulated by laws and regulations. Article 10 An advertisement under any of the following circumstances is a false advertisement:
(1) The commodity or service advertised in the advertisement does not exist;
(2) The producer, quality, price, composition, performance, use, expiration date, place of origin, service provider, content, form, utility (effectiveness) and other information of the commodity advertised in the advertisement are obviously inconsistent with the actual situation;
(3) Failing to fulfill the promises related to commodities or services in advertisements;
(four) without the approval of the competent department of the state or an authorized unit, falsely claiming that the goods or services have passed the certification and won the honorary title;
(five) using fictitious or forged scientific research achievements, statistical data, survey results, abstracts, quotations and other supporting materials in advertisements;
(6) The efficacy, indications (functional indications), adaptation scope or applicable population of the products advertised by drugs, medical devices and health food are beyond the scope approved by the food and drug supervision and administration department;
(seven) medical advertisements publicize the effect of diagnosis and treatment, medical technology, diagnosis and treatment methods, or publicize the subjects of diagnosis and treatment beyond the scope approved by the administrative department of health;
(eight) the use or performance of the product advertised in the advertisement of special-purpose cosmetics is beyond the scope approved by the competent department of health of the state;
(nine) other important information is false. Eleventh advertising content shall not contain the following circumstances that belittle other people's goods or services:
(a) one-sided publicity or exaggeration of the defects of other people's goods or services;
(2) Comparing the results of appraisal, evaluation and ranking without legal and regulatory basis with other people's goods or services, so as to highlight their own goods or services;
(3) Other circumstances that damage the commercial reputation of others or the reputation of commodities. Article 12 Advertisements for special-purpose drugs, health foods, medical devices and cosmetics shall not contain contents that are compared with the efficacy and safety of other special-purpose drugs, health foods, medical devices and cosmetics. Thirteenth it is forbidden to publish prescription drug advertisements in media other than medical and pharmaceutical journals designated by the state.
It is forbidden to publish non-prescription drug advertisements for improving and treating sexual dysfunction in media other than medical and pharmaceutical professional journals designated by the state.
It is forbidden to publish advertisements of medical devices for treating AIDS, improving and treating sexual dysfunction in media other than medical and pharmaceutical journals designated by the state. Article 14 The contents of medical advertisements are limited to the following contents:
(1) The name of the medical institution;
(2) The address of the medical institution;
(3) Form of ownership;
(4) Category of medical institutions;
(five) diagnosis and treatment subjects;
(6) Number of beds;
(seven) the consultation time;
(eight) telephone, email, website and other contact information.
It is forbidden to publish medical advertisements other than those specified in the preceding paragraph.